Chap2
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The document discusses the importance of project managers understanding their organization's strategic management process and how projects fit within the overall strategy. It provides an overview of the strategic management process, including environmental scanning, resource allocation, and linking projects to the organizational mission and goals. The document also discusses challenges like the implementation gap and organizational politics that can arise. It proposes using a portfolio management system to classify projects, apply selection criteria, and manage the project portfolio over time to ensure strategic alignment.
Chap2
- 1. Chapter No.2 Chapter No.2 Organization Strategy and Project Selection 21
- 2. Why Project Managers Need to Understand Why Project Managers Need to Understand the Strategic Management Process the Strategic Management Process Changes in the organizations mission and strategy Project managers must respond to changes with appropriate decisions about future projects and adjustments to current projects. Project managers who understand their organizations strategy can become effective advocates of projects aligned with the firms mission. 22
- 3. Projects and Strategy Projects and Strategy Mistakes caused by not understanding the role of projects in accomplishing strategy: Focusing on problems or solutions with low strategic priority. Focusing on the immediate customer rather than the whole market place and value chain. Overemphasizing technology that results in projects that pursue exotic technology that does not fit the strategy or customer need Trying to solve customer issues with a product or service rather than focusing on the 20% with 80% of the value (Paretos Law). Engaging in a never-ending search for perfection only the project team really cares about. 23
- 4. The Strategic Management Process: The Strategic Management Process: An Overview An Overview Strategic Management Requires every project to be clearly linked to strategy. Provides theme and focus of firms future direction. Responding to changes in the external environment environmental scanning Allocating scarce resources of the firm to improve its competitive positioninternal responses to new programs Requires strong links among mission, goals, objectives, strategy, and implementation. 24
- 5. Project Portfolio Management Problems Project Portfolio Management Problems The Implementation Gap The lack of understanding and consensus on strategy among top management and middle-level (functional) managers who independently implement the strategy. Organization Politics Project selection is based on the persuasiveness and power of people advocating the projects. Resource Conflicts and Multitasking Multiproject environment creates interdependency relationships of shared resources which results in the starting, stopping, and restarting projects. 25
- 6. A Portfolio Management System A Portfolio Management System Design of a project portfolio system: Classification of a project Selection criteria depending upon classification Sources of proposals Evaluating proposals Managing the portfolio of projects. 26
- 7. A Portfolio Management System A Portfolio Management System Selection Criteria Financial: payback, net present value (NPV), internal rate of return (IRR) Non-financial: projects of strategic importance to the firm. Multi-Weighted Scoring Models Use several weighted selection criteria to evaluate project proposals. 27
- 8. Financial Models Financial Models The Payback Model Measures the time the project will take to recover the project investment. Uses more desirable shorter paybacks. Emphasizes cash flows, a key factor in business. Limitations of Payback: Ignores the time value of money. Assumes cash inflows for the investment period (and not beyond). Does not consider profitability. 28
- 9. Nonfinancial Strategic Criteria Nonfinancial Strategic Criteria To capture larger market share To make it difficult for competitors to enter the market To develop an enabler product, which by its introduction will increase sales in more profitable products To develop core technology that will be used in next- generation products To reduce dependency on unreliable suppliers To prevent government intervention and regulation 29
- 10. Multi-Criteria Selection Models Multi-Criteria Selection Models Checklist Model Uses a list of questions to review potential projects and to determine their acceptance or rejection. Fails to answer the relative importance or value of a potential project and doesnt to allow for comparison with other potential projects. Multi-Weighted Scoring Model Uses several weighted qualitative and/or quantitative selection criteria to evaluate project proposals. Allows for comparison of projects with other potential projects 210
- 11. Applying a Selection Model Applying a Selection Model Project Classification Deciding how well a strategic or operations project fits the organizations strategy. Selecting a Model Applying a weighted scoring model to bring projects to closer with the organizations strategic goals. Reduces the number of wasteful projects Helps identify proper goals for projects Helps everyone involved understand how and why a project is selected 211
- 12. Project Proposals Project Proposals Sources and Solicitation of Project Proposals Within the organization Request for proposal (RFP) from external sources (contractors and vendors) Ranking Proposals and Selection of Projects Prioritizing requires discipline, accountability, responsibility, constraints, reduced flexibility, and loss of power. Managing the Portfolio Senior management input The priority team (project office) responsibilities 212
- 13. Managing the Portfolio Managing the Portfolio Senior Management Input Provide guidance in selecting criteria that are aligned with the organizations goals Decide how to balance available resources among current projects The Priority Team Responsibilities Publish the priority of every project Ensure that the project selection process is open and free of power politics. Reassess the organizations goals and priorities Evaluate the progress of current projects 213
- 14. Project Portfolio Matrix Dimensions Project Portfolio Matrix Dimensions Bread-and-butter Projects Involve evolutionary improvements to current products and services. Pearls Represent revolutionary commercial opportunities using proven technical advances. Oysters Involve technological breakthroughs with high commercial payoffs. White Elephants Showed promise at one time but are no longer viable. 214
- 15. Key Terms Key Terms Implementation gap Net present value Organizational politics Payback Priority system Priority team Project portfolio Project screening matrix Project sponsor Sacred cow Strategic management process 215