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The Foundations of 
Entrepreneurship 
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 
CHAPTER 1
Group Division Section C 
Zuckerberg Larry Page 
Bibek GL Monica GL 
Sangeet Bishal 
Kiran Nishan CR 
Ram Rajendra 
Rupa Shanta 
Sushma 
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 
1-2
Group Division Section A 
Steve Jobs Bill Gates 
Rabina Namrata GL 
Amit Sabina 
Manish GL Rajan 
Rajib Prashna 
Roshani Suman 
Amrita 
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 
1-3
Group Division Section C 
Sam Waltson 
Binod GL 
Krishna 
Sulav 
Jashmine 
Sabnam 
Anil 
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 
1-4
The World of the Entrepreneur 
 Every year U.S. entrepreneurs launch 
550,000 new businesses. 
 Entrepreneurial spirit - the most 
significant economic development in 
recent history. 
 GEM study: 18.7% of adult population 
in the U.S. is actively involved in trying 
to start a new business. 
Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 5
Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 6
The World of the Entrepreneur 
 Global Entrepreneurship Monitor (GEM) 
study reports: 
 Men are twice as likely to start a business 
as women. 
 Most entrepreneurs turn to family members 
and friends for capital. 
 Entrepreneurs are most likely to launch 
businesses when they are 
between the ages of 25 and 44. 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 7
What is an Entrepreneur? 
One who creates a new business in the face 
of risk and uncertainty for the purpose of 
achieving profit and growth by identifying 
opportunities and assembling the necessary 
resources to capitalize on them. 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 8
Characteristics of 
Entrepreneurs 
 Desire for responsibility 
 Preference for moderate levels of risk  
risk eliminators 
 Confidence in their ability to succeed 
 Desire for immediate feedback 
 High level of energy 
 Future orientation  serial entrepreneurs 
 Skilled at organizing 
 Value achievement over money 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 9
Entrepreneurship 
 One characteristic of entrepreneurs 
stands out: 
Diversity! 
 Anyone  regardless of age, race, 
gender, color, national origin, or any 
other characteristic  can become an 
entrepreneur (although not everyone 
should). 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 10
Benefits of Entrepreneurship 
The opportunity to: 
 Create your own destiny 
 Make a difference 
 Reach your full potential 
 Reap impressive profits 
 Contribute to society and to 
be recognized for your efforts 
 Do what you enjoy and to have fun at it 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 11
Drawbacks of 
Entrepreneurship 
 Uncertainty of income 
 Risk of losing your entire investment 
 Long hours and hard work 
 Lower quality of life until the business 
gets established 
 High levels of stress 
 Complete responsibility 
 Discouragement 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 12
Feeding the 
Entrepreneurial Fire 
 Entrepreneurs as heroes 
 Entrepreneurial education 
 Demographic and economic factors 
 Shift to a service economy 
 Technology advancements 
 Independent lifestyle 
 E-commerce and the Internet 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 13
FIGURE 1.3 U.S. Retail E-Commerce Revenues Source: Based on Forrester Research, 
2008. 
Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 14
Feeding the 
Entrepreneurial Fire 
(continued) 
 Entrepreneurs as heroes 
 Entrepreneurial education 
 Demographic and economic factors 
 Shift to a service economy 
 Technology advancements 
 Independent lifestyles 
 E-commerce and the Internet 
 International opportunities 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 15
The Cultural Diversity of 
Entrepreneurship 
 Young entrepreneurs 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 16
Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 1 - 17
The Cultural Diversity of 
Entrepreneurship 
(continued) 
 Young entrepreneurs 
 Women entrepreneurs 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 18
FIGURE 1.4 Why Women Start Businesses 
Source: U.S. Small Business Administration, 2007. 
Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 19
The Cultural Diversity of 
Entrepreneurship 
(continued) 
 Young entrepreneurs 
 Women entrepreneurs 
 Minority-owned enterprises 
 Immigrant entrepreneurs 
 Part-time entrepreneurs 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 20
The Cultural Diversity of 
Entrepreneurship 
(continued) 
 Home-based businesses 
 Family businesses 
 Copreneurs 
 Corporate castoffs 
 Corporate dropouts 
 Social entrepreneurs 
 Retiring Baby Boomers 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 21
Small Businesses ... 
 Make up 99.7% of the 30.14 million 
businesses in the U.S. 
 Employ 51% of the nations private 
sector workforce. 
 Create more jobs than big businesses. 
 60% to 80% of net new jobs over the last 
decade 
 Are leaders in offering 
training and advancement 
opportunities to workers. 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 22
Small Businesses ... 
(continued) 
 Produce 51% of the nations private 
GDP. 
 Account for 47% of business sales. 
 Create 13 times more patents per 
employees than large companies. 
 Zipper, light bulb, FM radio, laser, 
air conditioning, escalator, 
personal computer, 
automatic transmission, 
and many more! 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 23
FIGURE 1.5 Small Business by Industry 
Source: U.S. Small Business Administration, 
2007. 
Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 24
Ten Deadly Mistakes of 
Entrepreneurship 
1. Management mistakes 
2. Lack of experience 
3. Poor financial control 
4. Weak marketing efforts 
5. Failure to develop a strategic plan 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 25
Ten Deadly Mistakes of 
Entrepreneurship 
6. Uncontrolled growth 
7. Poor location 
8. Improper inventory control 
9. Incorrect pricing 
10. Inability to make the 
entrepreneurial transition 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 26
Putting Failure Into 
Perspective 
 Entrepreneurs are not paralyzed by 
the prospect of failure. 
 Failure  a natural part of the 
creative process. 
 Successful entrepreneurs learn to 
fail intelligently. 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 27
Avoiding the Pitfalls of 
Small Business Failure 
 Know your business in depth 
 Develop a solid business plan 
 Manage financial resources 
 Understand financial statements 
 Learn to manage people effectively 
 Set your business apart from the 
competition 
 Maintain a positive attitude 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 28
Conclusion 
Entrepreneurs: 
 Are an important part of the free 
enterprise system 
 Are a diverse and talented group of 
people 
 Represent a cross-section of society as 
a whole 
 Are able to enhance the profitability of 
their businesses through acquiring 
additional knowledge and experience 
Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 29
What is Ahead? 
Section 1: The Challenge of Entrepreneurship 
Section 2: Building a Business Plan: 
Beginning Considerations 
Section 3: Building a Business Plan: 
Marketing Considerations 
Section 4: Building a Business Plan: 
Financial Matters 
Section 5: Putting the Business Plan to Work: 
Making the New Venture a Success 
Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 30
All rights reserved. No part of this publication may be 
reproduced, stored in a retrieval system, or transmitted, in any 
form or by any means, electronic, mechanical, photocopying, 
recording, or otherwise, without the prior written permission of 
the publisher. Printed in the United States of America. 
Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 
1 - 31

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Chapter 1 the foundations of entrepreneurship

  • 1. The Foundations of Entrepreneurship Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall CHAPTER 1
  • 2. Group Division Section C Zuckerberg Larry Page Bibek GL Monica GL Sangeet Bishal Kiran Nishan CR Ram Rajendra Rupa Shanta Sushma Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-2
  • 3. Group Division Section A Steve Jobs Bill Gates Rabina Namrata GL Amit Sabina Manish GL Rajan Rajib Prashna Roshani Suman Amrita Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-3
  • 4. Group Division Section C Sam Waltson Binod GL Krishna Sulav Jashmine Sabnam Anil Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-4
  • 5. The World of the Entrepreneur Every year U.S. entrepreneurs launch 550,000 new businesses. Entrepreneurial spirit - the most significant economic development in recent history. GEM study: 18.7% of adult population in the U.S. is actively involved in trying to start a new business. Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 5
  • 6. Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 6
  • 7. The World of the Entrepreneur Global Entrepreneurship Monitor (GEM) study reports: Men are twice as likely to start a business as women. Most entrepreneurs turn to family members and friends for capital. Entrepreneurs are most likely to launch businesses when they are between the ages of 25 and 44. Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 7
  • 8. What is an Entrepreneur? One who creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth by identifying opportunities and assembling the necessary resources to capitalize on them. Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 8
  • 9. Characteristics of Entrepreneurs Desire for responsibility Preference for moderate levels of risk risk eliminators Confidence in their ability to succeed Desire for immediate feedback High level of energy Future orientation serial entrepreneurs Skilled at organizing Value achievement over money Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 9
  • 10. Entrepreneurship One characteristic of entrepreneurs stands out: Diversity! Anyone regardless of age, race, gender, color, national origin, or any other characteristic can become an entrepreneur (although not everyone should). Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 10
  • 11. Benefits of Entrepreneurship The opportunity to: Create your own destiny Make a difference Reach your full potential Reap impressive profits Contribute to society and to be recognized for your efforts Do what you enjoy and to have fun at it Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 11
  • 12. Drawbacks of Entrepreneurship Uncertainty of income Risk of losing your entire investment Long hours and hard work Lower quality of life until the business gets established High levels of stress Complete responsibility Discouragement Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 12
  • 13. Feeding the Entrepreneurial Fire Entrepreneurs as heroes Entrepreneurial education Demographic and economic factors Shift to a service economy Technology advancements Independent lifestyle E-commerce and the Internet Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 13
  • 14. FIGURE 1.3 U.S. Retail E-Commerce Revenues Source: Based on Forrester Research, 2008. Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 14
  • 15. Feeding the Entrepreneurial Fire (continued) Entrepreneurs as heroes Entrepreneurial education Demographic and economic factors Shift to a service economy Technology advancements Independent lifestyles E-commerce and the Internet International opportunities Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 15
  • 16. The Cultural Diversity of Entrepreneurship Young entrepreneurs Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 16
  • 17. Copyright 息 2011 Pearson Education, Inc. Publishing as Prentice Hall 1 - 17
  • 18. The Cultural Diversity of Entrepreneurship (continued) Young entrepreneurs Women entrepreneurs Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 18
  • 19. FIGURE 1.4 Why Women Start Businesses Source: U.S. Small Business Administration, 2007. Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 19
  • 20. The Cultural Diversity of Entrepreneurship (continued) Young entrepreneurs Women entrepreneurs Minority-owned enterprises Immigrant entrepreneurs Part-time entrepreneurs Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 20
  • 21. The Cultural Diversity of Entrepreneurship (continued) Home-based businesses Family businesses Copreneurs Corporate castoffs Corporate dropouts Social entrepreneurs Retiring Baby Boomers Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 21
  • 22. Small Businesses ... Make up 99.7% of the 30.14 million businesses in the U.S. Employ 51% of the nations private sector workforce. Create more jobs than big businesses. 60% to 80% of net new jobs over the last decade Are leaders in offering training and advancement opportunities to workers. Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 22
  • 23. Small Businesses ... (continued) Produce 51% of the nations private GDP. Account for 47% of business sales. Create 13 times more patents per employees than large companies. Zipper, light bulb, FM radio, laser, air conditioning, escalator, personal computer, automatic transmission, and many more! Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 23
  • 24. FIGURE 1.5 Small Business by Industry Source: U.S. Small Business Administration, 2007. Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 24
  • 25. Ten Deadly Mistakes of Entrepreneurship 1. Management mistakes 2. Lack of experience 3. Poor financial control 4. Weak marketing efforts 5. Failure to develop a strategic plan Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 25
  • 26. Ten Deadly Mistakes of Entrepreneurship 6. Uncontrolled growth 7. Poor location 8. Improper inventory control 9. Incorrect pricing 10. Inability to make the entrepreneurial transition Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 26
  • 27. Putting Failure Into Perspective Entrepreneurs are not paralyzed by the prospect of failure. Failure a natural part of the creative process. Successful entrepreneurs learn to fail intelligently. Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 27
  • 28. Avoiding the Pitfalls of Small Business Failure Know your business in depth Develop a solid business plan Manage financial resources Understand financial statements Learn to manage people effectively Set your business apart from the competition Maintain a positive attitude Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 28
  • 29. Conclusion Entrepreneurs: Are an important part of the free enterprise system Are a diverse and talented group of people Represent a cross-section of society as a whole Are able to enhance the profitability of their businesses through acquiring additional knowledge and experience Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 29
  • 30. What is Ahead? Section 1: The Challenge of Entrepreneurship Section 2: Building a Business Plan: Beginning Considerations Section 3: Building a Business Plan: Marketing Considerations Section 4: Building a Business Plan: Financial Matters Section 5: Putting the Business Plan to Work: Making the New Venture a Success Copyright 息 2011 Pearson Education, Inc. Publishing Ch. 1: The Foundations of Entrepreneurship as Prentice Hall 1 - 30
  • 31. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright 息 2011 Pearson Education, Inc. Ch. 1: The Foundations of Entrepreneurship Publishing as Prentice Hall 1 - 31