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Chapter 9: Make the New Comprehensive and Proportional

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Zachary Schmidt
Zachary Schmidt

The document discusses the importance of comprehensive and proportional journalism. It argues that journalists act as "map makers" for citizens to navigate society. A good map maker includes all relevant information and roads to give travelers an accurate picture. The document suggests journalists should cover a wide range of topics, demographics and communities to be comprehensive map makers. It also warns against only focusing on sensational stories for profit or popularity at the expense of important news. Credibility as a trustworthy map maker depends on balanced and truthful coverage.

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Chapter 9: Make the News Comprehensive and Proportional By: Zachary Schmidt
Journalism is suppose to be comprehensible Is this comprehensible
Journalism has to be comprehensible and TRUE. Microsoft owns three states including: Iowa, Minnesota, and Idaho Is this comprehensible
    Journalism creates a map for citizens to navigate society A journalist who focuses on celebrity scandals and sensational trials because they think they will sell are destroying the creditably of the mapmaker(which is the subject of journalism) A journalist who leaves out the important news is like a map maker who fails to tell the traveler about the other roads. Thinking of journalist like a map maker makes us realize the importance of accuracy and comprehensiveness. Journalist are the Map Makers Kovach, Bill, and Tom Rosenstiel. The Elements of Journalism. London: Atlantic, 2003. Print.
 A journalist who leaves out the important news is like a map maker who fails to tell the traveler about the other roads.  Thinking of journalist like a map maker makes us realize the importance of accuracy and comprehensiveness. Map Makers can’t fail
We should include news of all demographics and needs of the community, not just the news that appeals to advertisers  Easier said than done because it does cost to create a map (newspaper)  It has gotten harder with the competition for the public’s time.  Journalism is a map with cost
    The Herald realized that the people wouldn’t come to the Herald, so the Herald had to come to them. They created news issues for individual demographics such as: El Nuevo Herald, Jewish Herald, and Yo! Herald chose to reach out to new demographics to avoid being the map maker that leaves out important roads. A struggle of journalism is to be able to with the entire community with a diverse population. http://bostonherald.com/ Different Demographics Kovach, Bill, and Tom Rosenstiel. The Elements of Journalism. London: Atlantic, 2003. Print.
MSN reached out to different demographics with the world tab on their website  Each tab on their website reaches to different parts in their audience  Which allow them to create and trustworthy map  Note the pop culture tab, which is separate from the important news like a car bomb teacher killing 21 people.  Outside the Book www.msn.com
 First Post did an article about Flappy Bird The article is about five ways to replace flappy bird. Such as alternatives like Flappy Doge, Flappy Bird Typing Tutor, or Amazing Cupid. This article relates the fact that they are reaching for other demographics, but on the flip side of things the article also is directed to grab attention for money. Flappy Bird is popular and first post is trying to grab that popularity. Outside the Book http://tech.firstpost.com/news-analysis/missing-flappy-bird-5-gameswill-fuel-addiction-218016.html
The public can disagree with the chose of important of one story over another, but the public will accept those differences if they are confident in the journalist’s credibility  A journalist can make minor mistakes, because credibility is based off the perceived motive of the stories.  ◦ Intentions Credibility
 If you wanted an audience you could just go down to the street corner and strip naked. ◦ You would get an audience, but how would to keep it?  What if you went to that same street corner naked but with a guitar? ◦ You would attract a audience and keep them coming for days, if you are consistently good. Get Naked. For an Audience? Kovach, Bill, and Tom Rosenstiel. The Elements of Journalism. London: Atlantic, 2003. Print.
 How does getting naked relate to journalism? ◦ Sadly, with the new digital medium journalist are just getting naked.  They are going for attraction value and not thinking about retaining an audience or credibility.  But getting naked is cheaper than buying a guitar and learning it. ◦ Producing original reporting and multimedia reporting is expensive  Which leads to new organizations supplying things that are in demand or necessary. ◦ Reality TV ◦ Focusing on celebrities and gossip  This is used to bring more “attention” to the news. Get Naked for Journalism?
  “Research that helps journalists make judgments, not research that replaces People are CITIZENS judgment”* not customers ◦ We need to stop using market research that treats the public like customers, but rather use journalism market research that approaches people as CITIZENS. Care about the communities' needs, struggles, and wants. Journalism Research *Kovach, Bill, and Tom Rosenstiel. The Elements of Journalism. London: Atlantic, 2003. Print.
      What are they eating? Why are they unhappy? What decisions are they making about health care, vacations, kid’s education, etc.? Where do they work? What’s closing? What are individual's stories? Journalist need to focus on people and their problems rather than politicians and theirs, but understand what is proportional. Be consistent with your reporting. What is the community doing?
We have the tools.  Now we have to report and not repel the audience.  Make it comprehensive and proportional.  Journalist are the map makers  ◦ Be accurate ◦ Give all the information ◦ Don’t write a story based off of a guess  GET NAKED, but don’t forget the guitar. Storytelling is more important than the topic
Journalist are the _____ makers? 2. What did the Herald do to be a better map maker? 3. What does research do to a journalist’s judgment? 1. Quiz

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Chapter 9: Make the New Comprehensive and Proportional

  • 1. Chapter 9: Make the News Comprehensive and Proportional By: Zachary Schmidt
  • 2. Journalism is suppose to be comprehensible Is this comprehensible
  • 3. Journalism has to be comprehensible and TRUE. Microsoft owns three states including: Iowa, Minnesota, and Idaho Is this comprehensible
  • 4.     Journalism creates a map for citizens to navigate society A journalist who focuses on celebrity scandals and sensational trials because they think they will sell are destroying the creditably of the mapmaker(which is the subject of journalism) A journalist who leaves out the important news is like a map maker who fails to tell the traveler about the other roads. Thinking of journalist like a map maker makes us realize the importance of accuracy and comprehensiveness. Journalist are the Map Makers Kovach, Bill, and Tom Rosenstiel. The Elements of Journalism. London: Atlantic, 2003. Print.
  • 5.  A journalist who leaves out the important news is like a map maker who fails to tell the traveler about the other roads.  Thinking of journalist like a map maker makes us realize the importance of accuracy and comprehensiveness. Map Makers can’t fail
  • 6. We should include news of all demographics and needs of the community, not just the news that appeals to advertisers  Easier said than done because it does cost to create a map (newspaper)  It has gotten harder with the competition for the public’s time.  Journalism is a map with cost
  • 7.     The Herald realized that the people wouldn’t come to the Herald, so the Herald had to come to them. They created news issues for individual demographics such as: El Nuevo Herald, Jewish Herald, and Yo! Herald chose to reach out to new demographics to avoid being the map maker that leaves out important roads. A struggle of journalism is to be able to with the entire community with a diverse population. http://bostonherald.com/ Different Demographics Kovach, Bill, and Tom Rosenstiel. The Elements of Journalism. London: Atlantic, 2003. Print.
  • 8. MSN reached out to different demographics with the world tab on their website  Each tab on their website reaches to different parts in their audience  Which allow them to create and trustworthy map  Note the pop culture tab, which is separate from the important news like a car bomb teacher killing 21 people.  Outside the Book www.msn.com
  • 9.  First Post did an article about Flappy Bird The article is about five ways to replace flappy bird. Such as alternatives like Flappy Doge, Flappy Bird Typing Tutor, or Amazing Cupid. This article relates the fact that they are reaching for other demographics, but on the flip side of things the article also is directed to grab attention for money. Flappy Bird is popular and first post is trying to grab that popularity. Outside the Book http://tech.firstpost.com/news-analysis/missing-flappy-bird-5-gameswill-fuel-addiction-218016.html
  • 10. The public can disagree with the chose of important of one story over another, but the public will accept those differences if they are confident in the journalist’s credibility  A journalist can make minor mistakes, because credibility is based off the perceived motive of the stories.  ◦ Intentions Credibility
  • 11.  If you wanted an audience you could just go down to the street corner and strip naked. ◦ You would get an audience, but how would to keep it?  What if you went to that same street corner naked but with a guitar? ◦ You would attract a audience and keep them coming for days, if you are consistently good. Get Naked. For an Audience? Kovach, Bill, and Tom Rosenstiel. The Elements of Journalism. London: Atlantic, 2003. Print.
  • 12.  How does getting naked relate to journalism? ◦ Sadly, with the new digital medium journalist are just getting naked.  They are going for attraction value and not thinking about retaining an audience or credibility.  But getting naked is cheaper than buying a guitar and learning it. ◦ Producing original reporting and multimedia reporting is expensive  Which leads to new organizations supplying things that are in demand or necessary. ◦ Reality TV ◦ Focusing on celebrities and gossip  This is used to bring more “attention” to the news. Get Naked for Journalism?
  • 13.   “Research that helps journalists make judgments, not research that replaces People are CITIZENS judgment”* not customers ◦ We need to stop using market research that treats the public like customers, but rather use journalism market research that approaches people as CITIZENS. Care about the communities' needs, struggles, and wants. Journalism Research *Kovach, Bill, and Tom Rosenstiel. The Elements of Journalism. London: Atlantic, 2003. Print.
  • 14.       What are they eating? Why are they unhappy? What decisions are they making about health care, vacations, kid’s education, etc.? Where do they work? What’s closing? What are individual's stories? Journalist need to focus on people and their problems rather than politicians and theirs, but understand what is proportional. Be consistent with your reporting. What is the community doing?
  • 15. We have the tools.  Now we have to report and not repel the audience.  Make it comprehensive and proportional.  Journalist are the map makers  ◦ Be accurate ◦ Give all the information ◦ Don’t write a story based off of a guess  GET NAKED, but don’t forget the guitar. Storytelling is more important than the topic
  • 16. Journalist are the _____ makers? 2. What did the Herald do to be a better map maker? 3. What does research do to a journalist’s judgment? 1. Quiz