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Charity comms feb 2014 - v3

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WonkComms
WonkComms

This document discusses strategies for charity communications in the digital age, noting that the right combination of rational and emotional messaging, displayed and deployed at the right times can lead to effective real-time marketing. It also presents two models of engagement pyramids showing different levels of audience interaction from basic sharing and commenting to in-depth reports and events. Advice is given to get involved with WonkComms, a group focused on communications strategies for think tanks and charities.

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Charity Comms PR in the digital age Richard Darlington, Head of News, IPPR Leonora Merry, Media & External Affairs manager, Nuffield Trust WonkComms: when passion, meets ration(al)
The power of numbers
Rational + Emotional The right number + Displayed in the right way + Deployed at the right time = Real time marketing
Real time marketing SMF @ Budget
Real time marketing IPPR @ speech / select committee / AS @RDarlo #WonkComms
TV real time & timeless issues
If you dont 温壊一
The power of a big (ish) name
The pyramid of engagement RT Tweet News coverage Blog / op-ed Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
Whats wrong with my pyramid of engagement? RT Tweet News coverage Blog / op-ed THE BIG GAP IS RIGHT HERE Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
The [other] pyramid of engagement RT Tweet Social media graphic News coverage Blog / op-ed Video / animation / podcast 際際滷share / Prezi Exec summary Infographic Interactive web app Full report Launch event / round table seminar All day / weekend festival @RDarlo #WonkComms
Get involved with WonkComms www.wonkcomms.net @WonkComms

More Related Content

Charity comms feb 2014 - v3

  • 1. Charity Comms PR in the digital age Richard Darlington, Head of News, IPPR Leonora Merry, Media & External Affairs manager, Nuffield Trust WonkComms: when passion, meets ration(al)
  • 2. The power of numbers
  • 3. Rational + Emotional The right number + Displayed in the right way + Deployed at the right time = Real time marketing
  • 5. Real time marketing IPPR @ speech / select committee / AS @RDarlo #WonkComms
  • 6. TV real time & timeless issues
  • 7. If you dont 温壊一
  • 8. The power of a big (ish) name
  • 9. The pyramid of engagement RT Tweet News coverage Blog / op-ed Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
  • 10. Whats wrong with my pyramid of engagement? RT Tweet News coverage Blog / op-ed THE BIG GAP IS RIGHT HERE Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
  • 11. The [other] pyramid of engagement RT Tweet Social media graphic News coverage Blog / op-ed Video / animation / podcast 際際滷share / Prezi Exec summary Infographic Interactive web app Full report Launch event / round table seminar All day / weekend festival @RDarlo #WonkComms
  • 12. Get involved with WonkComms www.wonkcomms.net @WonkComms