ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Our reach and engagement is as good as the biggest sector advertising sellers, but our prices are on par
with the lowest! With 35,847 members (31 Oct 2022), and growing at a rate of 2,000 a month, the Charity
Excellence CIO is the largest and fastest growing UK charity community. We have nearly tripled our
membership growth rate in less than a year.
With its health check system, information hub and 3 online directories, it’s a one-stop-shop that finds
anything any UK charity or non-profit wants; 46% rate us 10/10. Nearly a third of our members are chairs,
CEOs or equivalent and 80% of the total membership are trustees or management.
MEDIA PACK
40K
130K
Total
Newsletter
Reach
Monthly
Website
Traffic
3K
Monthly CEF
Logins
WHO WE ARE
www.charityexcellence.co.uk ian@charityexcellence.co.uk
125K
Social Media
Reach
WE HAVE AN ENGAGED AND GROWING AUDIENCE
WE TAILOR SUPPORT TO DRIVE SALES
Sponsored newsletter
Side banner at top with
link to raise brand
awareness
Placement ads within
newsletter
Side banner at top
or central banner
Adverts on our
accounts
75 words, a link and
animage
WEEKLY
NEWSLETTER
MONTHLY
NEWSLETTER
SOCIAL MEDIA
ACCOUNTS
SOCIAL MEDIA
GROUPS
WEBSITE
CEF SYSTEM
WEBINARS/EVENTS/
CONFERENCE
We can post
content, but
not promote
Web banners, text within a
Resource Hub page or
sponsored blog.
Visitors range from 1,000 to
6,000 per month and we
can drive traffic to the page
as well
The Funding Finder database can be used to promote events and webinars, or similar. 75 words and a link, no image. We tag you as a Recent
Addition category to ensure you’re seen by our regular users.
We can upload documents or URLs into the health check system. If your resources replicate any by competitors, we’ll remove theirs. This is very high
value traffic, but low volume.
We can promote you in the three online directories, 75 words and a link, no image, and upload documents or URLs into the health check system
Ian McLintock will
attend/co-host
your events and
drive sign-ups using
our social media
and newsletters
33%
Weekly
newsletter
open-rate
30K
Weekly
Newsletter
Readers
ADVERTS
To save you money, we offer a four-month advertising package and a six-month Charity Excellence package
that gives you access to the hugely successful promotional model we use ourselves. Either can be tailored and
repriced, including additional options, so you only pay for what you need. If you buy a package for a year, we
offer a 10% discount on the price and we may promote you at no additional cost during the year as a thank you.
PACKAGES
www.charityexcellence.co.uk ian@charityexcellence.co.uk
One sponsored weekly
newsletter and three ads.
One monthly newsletter ad.
One monthly side banner.
Two ads on our social media.
Four resources posted on our
social media and groups.
ADVERTISING PACKAGE
The Complete
Charity Database,
Tailored To You
Join over 600
charities who are
making a difference
with safe, organised
and purposeful data
www.lamplightdb.co.uk
We Talk...
We Build...
Then off
we go!
We’re very good at engaging charities. The way we do this is to create a
content blog, then promote it on a rolling six-monthly basis using all our
comms channels.
CHARITY EXCELLENCE PACKAGE
For first-time advertisers, we offer a one-off discount on your first ad of 20%.
Weekly Newsletter Advert
Dedicated mail-out - £1,499
Sponsored with side banner - £599
Main body - £249
Side banner (top) - £199
Central banner (main body) - £150
Monthly Newsletter Advert
Side banner (top) - £150
Central banner (main body) - £125
£1,999
A blog on the Resource Hub that removes barriers and identifies benefits
Your company credited with providing the technical/specialist support to
write it, with section on your products
A branded image of your choice
Links within the blog to any relevant URLs on you site
One or more links and/or relevant white paper content uploads to drive high-
value traffic from within the CEF assessment system, including a brochure
(max 10MB, no macros)
Sponsored once in all three newsletters
Posted out twice on Charity Excellence social media
Posted out once into relevant social media groups
£1,999
Website – Resource Hub
Web banner at top of a page, £400 per month
Discounts – 3 month 5%, 6 months 10% and 12
month 20%
Other discounts do not apply.
Inserting a text and link section into blog (no image) of
up to 70 words, plus £50 per month. For 3 months and
more, we will also drive traffic at least once using
newsletters/social media.
Online Directories. An entry in one of our 3 directories -
£200 pa, or £100 to promote a webinar/event for a
month
ADDITIONAL OPTIONS
1349
www.charityexcellence.co.uk ian@charityexcellence.co.uk
Resources posted four times on social media groups
A sponsored blog written for you, or an existing one redrafted
Priority promotion of webinars/events on Funding Finder for a month
Relevant resources uploaded into the CEF information hub and
competitors removed
Sponsorship of a Charity Excellence insight briefing, using our unique Big
Data
Listed on the website as a trusted partner.
Responding to media conversations relevant to your business by
highlighting you
Co-hosting of a webinar or event
LOW-COST ANNUAL PACKAGES
Placement in a relevant blog and the upload of a brochure in the main CEF system for £199 pa
IAN MCLINTOCK | FOUNDER
07595 371 444
ian@charityexcellence.co.uk
1600
1400
1200
1000
800
600
400
NOV DEC JAN FEB MAR APR MAY
740
478
1080
1064
1228
1125
MONTHLY NEW MEMBERS SINCE NOVEMBER 2021
JUL AUG SEP
1800
2000
1549
JUN
1437
1517
2055
We also work with organisations either on a trusted supplier or partner basis, which
positions your company much more closely with the Charity Excellence brand. We
actively promote our partners and do not promote or accept advertising from their
direct competitors, effectively preventing them from accessing our members via the
Charity Excellence systems.

More Related Content

Charity Excellence Media Pack

  • 1. Our reach and engagement is as good as the biggest sector advertising sellers, but our prices are on par with the lowest! With 35,847 members (31 Oct 2022), and growing at a rate of 2,000 a month, the Charity Excellence CIO is the largest and fastest growing UK charity community. We have nearly tripled our membership growth rate in less than a year. With its health check system, information hub and 3 online directories, it’s a one-stop-shop that finds anything any UK charity or non-profit wants; 46% rate us 10/10. Nearly a third of our members are chairs, CEOs or equivalent and 80% of the total membership are trustees or management. MEDIA PACK 40K 130K Total Newsletter Reach Monthly Website Traffic 3K Monthly CEF Logins WHO WE ARE www.charityexcellence.co.uk ian@charityexcellence.co.uk 125K Social Media Reach WE HAVE AN ENGAGED AND GROWING AUDIENCE WE TAILOR SUPPORT TO DRIVE SALES Sponsored newsletter Side banner at top with link to raise brand awareness Placement ads within newsletter Side banner at top or central banner Adverts on our accounts 75 words, a link and animage WEEKLY NEWSLETTER MONTHLY NEWSLETTER SOCIAL MEDIA ACCOUNTS SOCIAL MEDIA GROUPS WEBSITE CEF SYSTEM WEBINARS/EVENTS/ CONFERENCE We can post content, but not promote Web banners, text within a Resource Hub page or sponsored blog. Visitors range from 1,000 to 6,000 per month and we can drive traffic to the page as well The Funding Finder database can be used to promote events and webinars, or similar. 75 words and a link, no image. We tag you as a Recent Addition category to ensure you’re seen by our regular users. We can upload documents or URLs into the health check system. If your resources replicate any by competitors, we’ll remove theirs. This is very high value traffic, but low volume. We can promote you in the three online directories, 75 words and a link, no image, and upload documents or URLs into the health check system Ian McLintock will attend/co-host your events and drive sign-ups using our social media and newsletters 33% Weekly newsletter open-rate 30K Weekly Newsletter Readers
  • 2. ADVERTS To save you money, we offer a four-month advertising package and a six-month Charity Excellence package that gives you access to the hugely successful promotional model we use ourselves. Either can be tailored and repriced, including additional options, so you only pay for what you need. If you buy a package for a year, we offer a 10% discount on the price and we may promote you at no additional cost during the year as a thank you. PACKAGES www.charityexcellence.co.uk ian@charityexcellence.co.uk One sponsored weekly newsletter and three ads. One monthly newsletter ad. One monthly side banner. Two ads on our social media. Four resources posted on our social media and groups. ADVERTISING PACKAGE The Complete Charity Database, Tailored To You Join over 600 charities who are making a difference with safe, organised and purposeful data www.lamplightdb.co.uk We Talk... We Build... Then off we go! We’re very good at engaging charities. The way we do this is to create a content blog, then promote it on a rolling six-monthly basis using all our comms channels. CHARITY EXCELLENCE PACKAGE For first-time advertisers, we offer a one-off discount on your first ad of 20%. Weekly Newsletter Advert Dedicated mail-out - £1,499 Sponsored with side banner - £599 Main body - £249 Side banner (top) - £199 Central banner (main body) - £150 Monthly Newsletter Advert Side banner (top) - £150 Central banner (main body) - £125 £1,999 A blog on the Resource Hub that removes barriers and identifies benefits Your company credited with providing the technical/specialist support to write it, with section on your products A branded image of your choice Links within the blog to any relevant URLs on you site One or more links and/or relevant white paper content uploads to drive high- value traffic from within the CEF assessment system, including a brochure (max 10MB, no macros) Sponsored once in all three newsletters Posted out twice on Charity Excellence social media Posted out once into relevant social media groups £1,999 Website – Resource Hub Web banner at top of a page, £400 per month Discounts – 3 month 5%, 6 months 10% and 12 month 20% Other discounts do not apply. Inserting a text and link section into blog (no image) of up to 70 words, plus £50 per month. For 3 months and more, we will also drive traffic at least once using newsletters/social media. Online Directories. An entry in one of our 3 directories - £200 pa, or £100 to promote a webinar/event for a month
  • 3. ADDITIONAL OPTIONS 1349 www.charityexcellence.co.uk ian@charityexcellence.co.uk Resources posted four times on social media groups A sponsored blog written for you, or an existing one redrafted Priority promotion of webinars/events on Funding Finder for a month Relevant resources uploaded into the CEF information hub and competitors removed Sponsorship of a Charity Excellence insight briefing, using our unique Big Data Listed on the website as a trusted partner. Responding to media conversations relevant to your business by highlighting you Co-hosting of a webinar or event LOW-COST ANNUAL PACKAGES Placement in a relevant blog and the upload of a brochure in the main CEF system for £199 pa IAN MCLINTOCK | FOUNDER 07595 371 444 ian@charityexcellence.co.uk 1600 1400 1200 1000 800 600 400 NOV DEC JAN FEB MAR APR MAY 740 478 1080 1064 1228 1125 MONTHLY NEW MEMBERS SINCE NOVEMBER 2021 JUL AUG SEP 1800 2000 1549 JUN 1437 1517 2055 We also work with organisations either on a trusted supplier or partner basis, which positions your company much more closely with the Charity Excellence brand. We actively promote our partners and do not promote or accept advertising from their direct competitors, effectively preventing them from accessing our members via the Charity Excellence systems.