This document discusses using social media and technology for marketing. It provides tips on using different social media channels like Facebook, Twitter, Pinterest, LinkedIn and YouTube to build an authentic brand and expand global reach. It emphasizes being prepared and responsive on the right channels for the target audience. The document also introduces Nicole, a content curator, and lists tools like Trello, Zite, Pocket, Bit.ly and Google Analytics that can help power a company's social media presence and "buzz machine".