The document discusses using a chat platform for more than just chatting, including liveblogging, interviews, discussions, and brainstorming. It notes the benefits of using chat as another way to connect with communities in a less confrontational manner while learning about coverage. The challenges mentioned include switching to continuous streaming media production across multiple formats without overextending resources or stress levels.
6. How we use our chat platform - It's not only chat, it's also liveblogging - It's live interviews - It's live discussions? - It's live brainstorming? - It's a weekly or a daily show format
7. But why? - It's another relationship with the community - It's direct personal contact (less confrontational, more civilized) - It's very fast - It's immersive? ? - It learns us a lot about our coverage?
8. The challenge - in general SWITCHING TO CONTINUOUS, STREAMING MEDIA PRODUCTION, DELIVERING MORE FORMATS THAN EVER BEFORE,? WITHOUT COLLAPSING UNDER THE COST, KEEPING STRESS LEVELS TOLERABLE...
9. Flow through social media - Publish everywhere, and (almost) everything using long form blogging? fast blogging (bookmarklets, email, mobile)? micro-blogging (using hashtags, curated lists, embeds) live blogging chats vlogging? videostreaming forums comments social bookmarks wikis
13. TO DO - Have a plan? - Explain your plan in the blog post and in the chat box - For big events: have a community manager? ? - Use the possibility to talk directly to one participant - Integrate Twitter, think twice about streaming video - Have some media ready (pics, texts)
14. Apr¨¨s chat - Refer back to your chat - Develop topics in follow-up posts? - Remind people of the follow-up at the next chat? - Create more of an event: separate video interview with the guest, another blog post...