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ChawaChawa presskit engl

Jasmin Kassner-Orthbandt
Jasmin Kassner-Orthbandt

ChawaChawa is an online gaming portal that connects gamers and allows them to play free games to earn points. These points can be donated to various relief organizations to provide aid. Companies sponsor these relief efforts through advertising on the gaming site. This creates a mutually beneficial system where gamers can play games and support charitable causes, companies can do corporate social responsibility marketing, and relief organizations receive donations. The games are casual games that appeal to a wide audience, including older players who may be introduced to social issues through playing.

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powered by pressekit 2011 息 2011 ChawaChawa
What is ChawaChawa? The term ChawaChawa is derived from the ancient Swahili saying "Kidole kimoja haki vunji chawa" which translates into Cooperation is essential. Chawachawa, in cooperation with pixeltamer.net, has Gamers developed the online games portal ChawaChawa.org, a site that is connecting various interest groups, such as Gamers, who can play for free and win points that convert into 鍖nancial bene鍖ts used for relief goods, the so called Help Targets. The goods are 鍖nanced through the pro鍖ts from advertisement on behalf of Corporate Social Responsibility (CSR) sponsors. The CSR sponsors are targeting the sites users via CSR advertise play marketing efforts and at the same time are engaged in the relief efforts. Relief organizations are receiving 鍖nancial support, are able to present themselves online and provide an open communication link with the people in need. This creates a win-win situation: All involved parties bene鍖t. ns s ) io CS at CSR marketing is connecting social engagement with R- GO is promotional campaigns. (N an Sp rg on O sor d Ai s support pressekit 2011 息 2011 ChawaChawa
Gaming for a good cause The player chooses a Game and a corresponding Help Target, for which he is competing. Games are available from a wide range of genres like action or puzzle games. All players that chose the same Help Target are contributing their points to it. In a separate ranking list the players are assigned the points they personally contributed to the target. This way the users play for the good cause as well as compete with each other. ChawaChawa is becoming a Meta game itself, which continually motivates the player to get better and contribute to a good cause. pressekit 2011 息 2011 ChawaChawa
CSR Marketing: advertising & supporting NGOs Companies buy advertising space on ChawaChawa and in turn can utilize the platform for online marketing activities. ChawaChawa is also offering productions services for several other forms of advertising (branded games, logo inserts and video Ads). Every time a player starts a new game session a video advertisement is being presented upfront. This is how the Help Targets are being 鍖nanced, that have been chosen by the player. pressekit 2011 息 2011 ChawaChawa
CSR Marketing: community & partnerbrands The CSR sponsor company gets a presence on the ChawaChawa community site that offers several tools to represent their brand. This site also allows for booking of video and partner brand advertisements. Advertisements appear on ChawaChawa corresponding to the level of partnership booked. Community pro鍖le Partnerbrands The logo of the CSR sponsor is displayed on the start or The logo of the CSR sponsor is loading screen of the game. directly integrated into the games visuals. The logo of the CSR sponsor is displayed in the static header area of the page and is presented on the start page as well as all subsites. pressekit 2011 息 2011 ChawaChawa
Casual Games and the new Gamer with a Cause Casual games on ChawaChawa.org are bite-sized, easy to access mini-games, similar to Bejuweled and Tetris. They are easy to get into, dont require long tutorials or installations and can be played quickly, for instance in the lunch break. Through this they talk to a larger audience than classic computer games. Attention and new target groups 70% of all contributors in Germany are older than 50 years. We now have the opportunity to recruit a completely new demographic for the topic of sustainable development. The Help Targets are establishing the link to the individual relief efforts. Project descriptions, pictures and progress reports as well as personal 鍖eld reports from the community further the dialog and encourage players to engage with the cause. pressekit 2011 息 2011 ChawaChawa
Casual Games auf ChawaChawa.org The Match3 game 鍖eld is 鍖lled with coloured jewels. Dragball is explosive! Blow up all the balls as quickly You can swap jewels which are next to each other to as possible! make a minimum of three jewels of the same colour in a row horizontly or vertically. Pac Man reloaded in 3D. The player controls Fugu Pool-Billard is played on a pool table with six through a maze, eating dots. When all dots are eaten, receptacles called pockets along the rails, into which Fugu is taken to the next stage, balls are deposited as the main goal of play. Score points by forming words from individual Do you know the world? Find the capitals and towns lettered tiles on the Words game board. The words on the map. As faster you are as more points you get. are formed across and down in crossword fashion and Become a Globetrotter. must appear in a standard dictionary. The objective is to 鍖ll a 99 grid with digits so that Destroy all bricks only with a litte ball. Boni items and each column, each row, and each of the nine 33 extra points will fall out of the bricks, sub-grids that compose the grid contains all of the digits from 1 to 9. Maki Is a simple but absolutely brilliant mini game. An up-scrolling retrospace game. In Tako you 鍖y with Aim of the game is to click the largest amount of your space ship and try to shoot comets, planets and same colour, connecting stones away. satellites, which will come even faster at you. Disrespectful games or those of a racist, sexist or violent nature will not be published on ChawaChawa.org. pressekit 2011 息 2011 ChawaChawa
Help Targets: Sertshang Orphanage Home ChawaChawa players are not playing for anonymous monetary bene鍖ts but highly visible, dedicated relief goods, the Help Targets. 26 different Help Targets are available on ChawaChawa.org at the moment. Help Targets Learing Area Bathrooms Wardrobe 5.000 2.000 65 Library Room for the house mother School bag 7.000 4.000 10 Lounge Bunk bed Lamp 6.000 300 15 Music dance hall School uniform Gas stove 6.000 50 350 53 kids and young adults call the Sertshang Generator Bedrooms for 6 children Desk Orphanage Home their home and caring, safe 5.500 5.000 55 haven. Before arriving at the orphanage their life was dominated by violence, hunger and neglect - Children's room Large refrigerator Table very few of them where able to attend school at all. 4.000 600 80 Since 2004 the Nepalese government officially recognizes the orphanage. That same year has seen the foundation of the Swiss Sertshang Kitchen Chair Orphanage Home Association with the goal to 8.000 30 secure the 鍖nancial means and future of the orphanage home. Pantry Books for the library 2.000 1.000 pressekit 2011 息 2011 ChawaChawa
Help Targets: Cap Anamur Each Help Target can be selected by any individual player and will be unlocked by the combined effort of the community. Before each game a CSR sponsor advertisement is being played. The price of acquiring the Help Targets is already incorporated into the advertising costs and these funds are being routed through ChawaChawa directly to the relief organisations. Help Targets Delivery-Kit for midwifes 1,50 Special high-calorie food 3,50 Oxygen Concentrator 1.000 Malaria treatment 1,20 The charitable organization Cap Anamur German Emergency Doctors e.V was founded in 1979 in Cologne and since then is organizing and actively delivering humanitarian help throughout the world and especially in places which are not in the spotlight of the mainstream media anymore. Cap Anamur supports the strategic build up of structures that help enhances the life of people in need by repairing and building hospitals and schools, educating and training of local personal and delivering building materials, relief goods and medicine. ChawaChawa is currently supporting three of Cap Anamurs projects: Training midwives for rural areas in Afghanistan, relief aid for victims of the 鍖ood in Pakistan and the support of a hospital in Kongo. pressekit 2011 息 2011 ChawaChawa
powered by ChawaChawa UG www.ChawaChawa.org Clausewitzstr. 6 鍖nd us also on facebook and twitter... 10629 Berlin GERMANY http://www.facebook.com/ChawaChawa phone: +49 (0) 30 - 34 34 76 90 http://twitter.com/ChawaChawa email: contact@ChawaChawa.org

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ChawaChawa presskit engl

  • 1. powered by pressekit 2011 息 2011 ChawaChawa
  • 2. What is ChawaChawa? The term ChawaChawa is derived from the ancient Swahili saying "Kidole kimoja haki vunji chawa" which translates into Cooperation is essential. Chawachawa, in cooperation with pixeltamer.net, has Gamers developed the online games portal ChawaChawa.org, a site that is connecting various interest groups, such as Gamers, who can play for free and win points that convert into 鍖nancial bene鍖ts used for relief goods, the so called Help Targets. The goods are 鍖nanced through the pro鍖ts from advertisement on behalf of Corporate Social Responsibility (CSR) sponsors. The CSR sponsors are targeting the sites users via CSR advertise play marketing efforts and at the same time are engaged in the relief efforts. Relief organizations are receiving 鍖nancial support, are able to present themselves online and provide an open communication link with the people in need. This creates a win-win situation: All involved parties bene鍖t. ns s ) io CS at CSR marketing is connecting social engagement with R- GO is promotional campaigns. (N an Sp rg on O sor d Ai s support pressekit 2011 息 2011 ChawaChawa
  • 3. Gaming for a good cause The player chooses a Game and a corresponding Help Target, for which he is competing. Games are available from a wide range of genres like action or puzzle games. All players that chose the same Help Target are contributing their points to it. In a separate ranking list the players are assigned the points they personally contributed to the target. This way the users play for the good cause as well as compete with each other. ChawaChawa is becoming a Meta game itself, which continually motivates the player to get better and contribute to a good cause. pressekit 2011 息 2011 ChawaChawa
  • 4. CSR Marketing: advertising & supporting NGOs Companies buy advertising space on ChawaChawa and in turn can utilize the platform for online marketing activities. ChawaChawa is also offering productions services for several other forms of advertising (branded games, logo inserts and video Ads). Every time a player starts a new game session a video advertisement is being presented upfront. This is how the Help Targets are being 鍖nanced, that have been chosen by the player. pressekit 2011 息 2011 ChawaChawa
  • 5. CSR Marketing: community & partnerbrands The CSR sponsor company gets a presence on the ChawaChawa community site that offers several tools to represent their brand. This site also allows for booking of video and partner brand advertisements. Advertisements appear on ChawaChawa corresponding to the level of partnership booked. Community pro鍖le Partnerbrands The logo of the CSR sponsor is displayed on the start or The logo of the CSR sponsor is loading screen of the game. directly integrated into the games visuals. The logo of the CSR sponsor is displayed in the static header area of the page and is presented on the start page as well as all subsites. pressekit 2011 息 2011 ChawaChawa
  • 6. Casual Games and the new Gamer with a Cause Casual games on ChawaChawa.org are bite-sized, easy to access mini-games, similar to Bejuweled and Tetris. They are easy to get into, dont require long tutorials or installations and can be played quickly, for instance in the lunch break. Through this they talk to a larger audience than classic computer games. Attention and new target groups 70% of all contributors in Germany are older than 50 years. We now have the opportunity to recruit a completely new demographic for the topic of sustainable development. The Help Targets are establishing the link to the individual relief efforts. Project descriptions, pictures and progress reports as well as personal 鍖eld reports from the community further the dialog and encourage players to engage with the cause. pressekit 2011 息 2011 ChawaChawa
  • 7. Casual Games auf ChawaChawa.org The Match3 game 鍖eld is 鍖lled with coloured jewels. Dragball is explosive! Blow up all the balls as quickly You can swap jewels which are next to each other to as possible! make a minimum of three jewels of the same colour in a row horizontly or vertically. Pac Man reloaded in 3D. The player controls Fugu Pool-Billard is played on a pool table with six through a maze, eating dots. When all dots are eaten, receptacles called pockets along the rails, into which Fugu is taken to the next stage, balls are deposited as the main goal of play. Score points by forming words from individual Do you know the world? Find the capitals and towns lettered tiles on the Words game board. The words on the map. As faster you are as more points you get. are formed across and down in crossword fashion and Become a Globetrotter. must appear in a standard dictionary. The objective is to 鍖ll a 99 grid with digits so that Destroy all bricks only with a litte ball. Boni items and each column, each row, and each of the nine 33 extra points will fall out of the bricks, sub-grids that compose the grid contains all of the digits from 1 to 9. Maki Is a simple but absolutely brilliant mini game. An up-scrolling retrospace game. In Tako you 鍖y with Aim of the game is to click the largest amount of your space ship and try to shoot comets, planets and same colour, connecting stones away. satellites, which will come even faster at you. Disrespectful games or those of a racist, sexist or violent nature will not be published on ChawaChawa.org. pressekit 2011 息 2011 ChawaChawa
  • 8. Help Targets: Sertshang Orphanage Home ChawaChawa players are not playing for anonymous monetary bene鍖ts but highly visible, dedicated relief goods, the Help Targets. 26 different Help Targets are available on ChawaChawa.org at the moment. Help Targets Learing Area Bathrooms Wardrobe 5.000 2.000 65 Library Room for the house mother School bag 7.000 4.000 10 Lounge Bunk bed Lamp 6.000 300 15 Music dance hall School uniform Gas stove 6.000 50 350 53 kids and young adults call the Sertshang Generator Bedrooms for 6 children Desk Orphanage Home their home and caring, safe 5.500 5.000 55 haven. Before arriving at the orphanage their life was dominated by violence, hunger and neglect - Children's room Large refrigerator Table very few of them where able to attend school at all. 4.000 600 80 Since 2004 the Nepalese government officially recognizes the orphanage. That same year has seen the foundation of the Swiss Sertshang Kitchen Chair Orphanage Home Association with the goal to 8.000 30 secure the 鍖nancial means and future of the orphanage home. Pantry Books for the library 2.000 1.000 pressekit 2011 息 2011 ChawaChawa
  • 9. Help Targets: Cap Anamur Each Help Target can be selected by any individual player and will be unlocked by the combined effort of the community. Before each game a CSR sponsor advertisement is being played. The price of acquiring the Help Targets is already incorporated into the advertising costs and these funds are being routed through ChawaChawa directly to the relief organisations. Help Targets Delivery-Kit for midwifes 1,50 Special high-calorie food 3,50 Oxygen Concentrator 1.000 Malaria treatment 1,20 The charitable organization Cap Anamur German Emergency Doctors e.V was founded in 1979 in Cologne and since then is organizing and actively delivering humanitarian help throughout the world and especially in places which are not in the spotlight of the mainstream media anymore. Cap Anamur supports the strategic build up of structures that help enhances the life of people in need by repairing and building hospitals and schools, educating and training of local personal and delivering building materials, relief goods and medicine. ChawaChawa is currently supporting three of Cap Anamurs projects: Training midwives for rural areas in Afghanistan, relief aid for victims of the 鍖ood in Pakistan and the support of a hospital in Kongo. pressekit 2011 息 2011 ChawaChawa
  • 10. powered by ChawaChawa UG www.ChawaChawa.org Clausewitzstr. 6 鍖nd us also on facebook and twitter... 10629 Berlin GERMANY http://www.facebook.com/ChawaChawa phone: +49 (0) 30 - 34 34 76 90 http://twitter.com/ChawaChawa email: contact@ChawaChawa.org