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Visual Media Project
Alexandra Popken and Karlie Keaveney

Meet David Burd:
Also known as Lil Dicky. He is a “Professional Rapper” known for his
comedic rap videos such as, “Lemme Freak” and “Ex Boyfriend”
Courtesy: Getty Images

Lil Dicky’s latest music video “Save Dat Money”
has all the elements of an epic rap video:
“What goes into making an epic rap video? Mansions,
cars, a boat, club and celebrity cameos,” -Lil Dicky
Pictures courtesy of Youtube

In the end, he created a $30,000 music video for
practically no money at all. Actually, he made $600
in product placement.

You may ask yourself, “how is that possible?”
This is how:
Pictures courtesy of Twitter

By reaching out to fans and using his
celebrity resources, Lil Dicky was able
to pull off one pretty epic video.
Lil Dicky went door to door, boat to
boat and club to club introducing
himself as “Lil D” asking people to
give him 15 minutes of their time.
Lil Dicky pleaded with strangers that
this video could get “tens of hundreds
of millions of views potentially” and
he’d link off to their company at the
end thanking them for letting him
shoot his video.
Though many people said no, he
persevered and was able to
accomplish his ultimate goal in paying
$0 for the video.

Fetty Wap and Rich Homie Quan are both
featured on the song and of course, Lil
Dicky had to get them in the video.
Lil Dicky flew out to Atlanta
to film with Rich Homie
Quan, where they filmed
outside of his
grandmother’s home.
Fetty Wap was making a
club appearance in Los
Angeles during the time of
the filming of this video, so
Lil Dicky made sure to be at
the club that same night to
perform with him in order
to get the shots he needed
for the video.

Lil Dicky Even Got Celebs Involved:
Celebrities such as Sarah Silverman, Mark
Cuban, Dillion Francis, and Hannibul Burress
make cameos in the video.

Coincidently, T Pain asked Lil Dicky
to make an appearance in his
music video on the same day Lil D
was shooting the “Save Dat
Money” video. Lil Dicky asked T
Pain for permission to steal shots
of the extras for his own video. T
Pain thought “that shit was
hysterical” and agreed.
T Pain let Lil Dicky use his music video set:
Pictures courtesy of Instagram

The video currently has 15 million views on
Youtube and 14.6 million Spotify plays.

The video has even had a positive impact
The woman, known as “Mrs. K,” who let Lil Dicky use her
mansion, asked Lil D to have viewers donate to “Planned
Parenthood” on her behalf instead of advertising a company.
According to Lil Dicky’s instagram, Planned Parenthood has
received a “plethora” of donations on Mrs. K’s behalf.
Pictures courtesy of Youtube and Instagram

Click here to view the epic music video!

Lil Dicky also made a documentary
about the making of the video.
You can view that here:

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