InMail Cheat Sheet
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Send 2-4 high-quality InMails per week focusing on personalization and starting a conversation rather than making a sales pitch. Craft compelling subject lines that give recipients a reason to open the message. Mention common connections or interests based on their profile to personalize it. Include a clear call to action but focus the content on discussing how your product or service benefits the recipient rather than describing the product itself. Carefully target recipients who are active LinkedIn users.
InMail Cheat Sheet
- 1. Send 2-4 InMails per week; focus on quality vs. quantity 1. Write a compelling subject line Make your purpose clear; give them a reason to want to learn more Consider mentioning your company name or theirs or asking a question 2. Make it personal Mention a common connection Refer to a common LinkedIn group Comment on one of their LinkedIn postings or authentically ask for an opinion Discuss a common company, experience or personal interest based on their profile 3. Start a conversation, not a sales pitch 4. Make it about whats in it for them, not about your product or service 5. Insert a clear call to action 6. Select recipients carefully targeting high usage LI users 7. Update your profile; the first thing they will do is review your profile LinkedIn Sales Solutions Cheat Sheet InMails