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Chef’s Table
A year of unforgettable food experiences




 Mark Abramson
 @mark_ _a
RestoTax.com @mark_ _a
       Restaurant
       Owners > 20
       employees

            10 Experiments
       SF Health
       tax calc is
       hard
                5 Pivots
Owners
                 Restaurant will
             Calculation
calculate
HSF

GM /
               48 hours
             is hard
                 pay to ease
             No existing
                 calculation
             solutions in
Owner        market
available
             Pain is
             widespread
RestoTax.com
RestoTax.com

0 of 7 experience pain
 send to accountant

       PIVOT
     (4 hours)
RestoTax.com

Reached 3 of 40 accountants called
   0 out of 3 calculate HSF tax
      Inconclusive / Unsexy

              PIVOT
            (3 hours)
Happy Happy Hour Hour
Happy Happy Hour Hour

0 of 6 want more HH patrons
          No pain

          PIVOT
        (2 hours)
PatronCalc
PatronCalc
    0 of 8
HEAD SHAKING

   PIVOT
(20 minutes)
FoodRightNow
FoodRightNow

      Awesome idea!
Groupon + $MM VC’s doing it

          PIVOT
    (30 minutes)
WE ARE LEAN
 WE ARE FAST
OUR IDEAS SUCK
 (late Saturday night)
Chef’s Table
6 bi-monthly events in 2013
     SF’s top restaurants
  Exclusive seasonal menu
   Personal time w/ chef
 Signed menu + prep notes
Chef’s Table

 Can we get


from foodies?
“Thanks for posting that chefs
table on Facebook. Getting it for my gf for Xmas…”
@modetwo
            @MsFionaTay
            @sosaucily
            @BankableBarb
                  +

                +
              Mentors
                +
               Wife
@mark_ _a

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