Chemical sector and Sustainability
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The document discusses potential issues with chemical company communication regarding sustainable development, including providing too little evidence of on-the-ground progress, repeating old messages, failing to show consistency and respect to external stakeholders, not listening properly to stakeholders, and not addressing important issues raised by stakeholders such as problems with chemicals elsewhere.
Chemical sector and Sustainability
- 1. Chemicals and sustainable development What can go wrong in communication ? • Too little evidence of on-the-ground progress and innovation from companies now. • Old messages repeated. • Failure to show consistency and respect towards the external world. • Failure to listen properly. • Failure to take on that which stakeholders think is important • Cross-contamination – problems with chemicals somewhere else