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Cherie Capelle Resume

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Cherie Johnson
Cherie Johnson

Cherie L Capelle has over 11 years of experience working for Horizon Media Inc. managing client activities and media executions for NBC Universal brands. She led teams that developed innovative media campaigns including the first radio spots within show content for Heroes and transforming local radio stations into CHUCK-FM for a day. Capelle consistently delivered effective solutions, negotiated media purchases, and ensured projects met quality standards.

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CHERIE L CAPELLE 937 12th Street #103 Santa Monica, CA 90403 T 818-486-9559 [email_address] EXPERIENCE Horizon Media Inc. Los Angeles, CA 1998 - May 2009 Eleven years experience working on building the NBCU brands by providing them with strategic direction and effective programs to meet and exceed their marketing goals. Assistant Account Executive April 1998 - April 1999 Junior Account Executive April 1999 - April 2000 Account Executive April 2000 - April 2001 Senior Account Executive April 2001 - October 2001 Account Supervisor October 2001 - April 2003 Brand Group Director April 2003 - April 2007 VP, Brand Group Director April 2007 - May 2009 VICE PRESIDENT, Brand Group Director - THE NETWORKS OF NBC UNIVERSAL Managed all day to day client activities Primary agency contact with NBC clients and Horizon management Developed creative media and promotional executions Delivered effective negotiating skills Industry recognition for creative ''clutter break through' media solutions Produced, collaborated and developed value added concepts, promotions and events Negotiated and purchased cross channel media opportunities Oversaw all agency partner relationships as well as collaboration among all agency departments Spearheaded exhaustive category competitive analyses quarterly and annually Ensured team maintained and exceeded client quality standards as related to media/marketing objectives, due dates, media schedules, billing and collateral projects. Led all client presentations Developed and maintained key vendor relationships Participated in agency New Business projects and presentations
Client History: NBC Television Network, Bravo, USA Network, SciFi Network, MSNBC, CNBC, Oxygen, Sundance Channel, Columbia Tri-Star Television Distribution, KNBC-TV - Los Angeles, International House of Pancakes, Columbia Sportswear, Jakks Pacific Toys and AEG Live Recognitions Creative Media Award / Best Use of Radio 2007 Media Plan of the Year - Mediaweek Magazine / Best Use of Radio 2007 Media Plan of the Year - Mediaweek Magazine / Best Use of Radio 2006 Received Outstanding Employee Achievement Award 1998 Education Bradford College, Bachelor of Arts Degree in Creative Arts, Minor in Advertising 1995
Developed and Produced Multiple First to Market Media Executions Including: Heroes - Radio Blinks First entertainment category advertiser to utilize 3-5 second radio spots that run within content For the show premiere, introduced audiences to the characters of Heroes through short form radio spots, that delivered the shows overall concept: regular people with extraordinary abilities Audio Example: I just walked through Fire and didnt get burned, Heroes...coming to NBC CHUCK-FM Re-branded local radio stations for 24 hours to CHUCK-FM on the first day of Fall Premiere Stations ran commercial free all day. The stars of the show recorded content to be used by the stations as if they were DJs. The recorded content also provided show previews behind the scenes and character information. Strategically excluded all competition from advertising on top radio stations in the top 10 markets Knight Rider - Premiere Event Premiere Party & Radio Broadcast at The Playboy Mansion Month long, Multi-market radio execution and promotion that culminated with a star studded event at the legendary Playboy Mansion Syndicated Radio personalities Adam Carolla and Opie & Anthony broadcasted live from the event. On the Friday before the premiere, a 4-hour radio broadcast, dedicated to Knight Rider, ran in multiple markets across the country NBC Fall Premiere - Red Carpet Event Month long National Contest that gave CBS Radio listeners the opportunity to win an all expense paid trip to Los Angeles to attend the VIP party Top 10 markets radio personalities took their spots on radio row, where they interviewedall of the stars of the new NBC Fall Line Up 4-hour event was broadcast live on the air as well as via streaming on all station web-sites All participating station personalities dedicated their next on-air show to NBC and aired segments from their radio row interviews with the stars
Developed and Produced Multiple First to Market Media Executions (Continued...) Southland - DJ Ride-a-Longs Local Radio DJs spent several hours riding along with local law enforcement in order to understand whats Behind the Badge Segments were aired live on-air during key AM drive Interview clips with local law enforcement were then used to produce tune-in commercials that were broadcast on participating stations Heist - TV Guide Channel Bling Cam National Cable stunt that aired during the Academy Awards Red Carpet Pre/Post Shows with Joan & Melissa Rivers As stars walked the red carpet, the Bling Cam zoomed in on their jewelry Billboards with Heist tune-in information appeared on screen each time the Bling Cam was active

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Cherie Capelle Resume

  • 1. CHERIE L CAPELLE 937 12th Street #103 Santa Monica, CA 90403 T 818-486-9559 [email_address] EXPERIENCE Horizon Media Inc. Los Angeles, CA 1998 - May 2009 Eleven years experience working on building the NBCU brands by providing them with strategic direction and effective programs to meet and exceed their marketing goals. Assistant Account Executive April 1998 - April 1999 Junior Account Executive April 1999 - April 2000 Account Executive April 2000 - April 2001 Senior Account Executive April 2001 - October 2001 Account Supervisor October 2001 - April 2003 Brand Group Director April 2003 - April 2007 VP, Brand Group Director April 2007 - May 2009 VICE PRESIDENT, Brand Group Director - THE NETWORKS OF NBC UNIVERSAL Managed all day to day client activities Primary agency contact with NBC clients and Horizon management Developed creative media and promotional executions Delivered effective negotiating skills Industry recognition for creative ''clutter break through' media solutions Produced, collaborated and developed value added concepts, promotions and events Negotiated and purchased cross channel media opportunities Oversaw all agency partner relationships as well as collaboration among all agency departments Spearheaded exhaustive category competitive analyses quarterly and annually Ensured team maintained and exceeded client quality standards as related to media/marketing objectives, due dates, media schedules, billing and collateral projects. Led all client presentations Developed and maintained key vendor relationships Participated in agency New Business projects and presentations
  • 2. Client History: NBC Television Network, Bravo, USA Network, SciFi Network, MSNBC, CNBC, Oxygen, Sundance Channel, Columbia Tri-Star Television Distribution, KNBC-TV - Los Angeles, International House of Pancakes, Columbia Sportswear, Jakks Pacific Toys and AEG Live Recognitions Creative Media Award / Best Use of Radio 2007 Media Plan of the Year - Mediaweek Magazine / Best Use of Radio 2007 Media Plan of the Year - Mediaweek Magazine / Best Use of Radio 2006 Received Outstanding Employee Achievement Award 1998 Education Bradford College, Bachelor of Arts Degree in Creative Arts, Minor in Advertising 1995
  • 3. Developed and Produced Multiple First to Market Media Executions Including: Heroes - Radio Blinks First entertainment category advertiser to utilize 3-5 second radio spots that run within content For the show premiere, introduced audiences to the characters of Heroes through short form radio spots, that delivered the shows overall concept: regular people with extraordinary abilities Audio Example: I just walked through Fire and didnt get burned, Heroes...coming to NBC CHUCK-FM Re-branded local radio stations for 24 hours to CHUCK-FM on the first day of Fall Premiere Stations ran commercial free all day. The stars of the show recorded content to be used by the stations as if they were DJs. The recorded content also provided show previews behind the scenes and character information. Strategically excluded all competition from advertising on top radio stations in the top 10 markets Knight Rider - Premiere Event Premiere Party & Radio Broadcast at The Playboy Mansion Month long, Multi-market radio execution and promotion that culminated with a star studded event at the legendary Playboy Mansion Syndicated Radio personalities Adam Carolla and Opie & Anthony broadcasted live from the event. On the Friday before the premiere, a 4-hour radio broadcast, dedicated to Knight Rider, ran in multiple markets across the country NBC Fall Premiere - Red Carpet Event Month long National Contest that gave CBS Radio listeners the opportunity to win an all expense paid trip to Los Angeles to attend the VIP party Top 10 markets radio personalities took their spots on radio row, where they interviewedall of the stars of the new NBC Fall Line Up 4-hour event was broadcast live on the air as well as via streaming on all station web-sites All participating station personalities dedicated their next on-air show to NBC and aired segments from their radio row interviews with the stars
  • 4. Developed and Produced Multiple First to Market Media Executions (Continued...) Southland - DJ Ride-a-Longs Local Radio DJs spent several hours riding along with local law enforcement in order to understand whats Behind the Badge Segments were aired live on-air during key AM drive Interview clips with local law enforcement were then used to produce tune-in commercials that were broadcast on participating stations Heist - TV Guide Channel Bling Cam National Cable stunt that aired during the Academy Awards Red Carpet Pre/Post Shows with Joan & Melissa Rivers As stars walked the red carpet, the Bling Cam zoomed in on their jewelry Billboards with Heist tune-in information appeared on screen each time the Bling Cam was active