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Hybrid CarCHEVROLET VOLT 2014
By Team 1: Prajakta, Abhinav, Arjun and Manish
TARGET
Young mothers, single mothers, executive women and working women in India
TAM:
Womens population in India * % Women in metros * % who can afford * % Willingness to buy
0.628 bn * 10% * 25% * 10% = 1.5 mn
TAGLINE
Love, Happiness, Ambition, Success, Independence
MOOD BOARD
FIELD OF EXPERIENCE
Celebrity Endorsement
Most successful women and
working mother celebrity in
India
HOW TO COMMUNICATE

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Chevrolet Volt 2014

Editor's Notes

  • #3: TAM: Factors considered: Geography * Demography * Psycho-graphy Geographic population in India: 0.628 bn Demography: Women in metro city 10% of the population Buying power of women who can afford volt 25% Psycho-graphy: Willingness to buy the car 10% TAM Calculation: 0.628 bn * 10% * 25% * 10% = 1,570,000