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EVANSTON 
ILLINOIS 
Chicago City Data User Group 
Presentation 
Luke Stowe, Digital Services 
Coordinator 
@LukeStowe 
@CityofEvanston October 1, 
2014
ABOUT EVANSTON 
? Population: About 75,000 
? Home of Northwestern University 
? September 2014 - #5 Best City to Live In 
(USA Today & Wall St. 24/7)* 
? #EconDev - Significant 
Increase in Restaurants & 
Microbreweries
ABOUT LUKE 
? Digital Services Coordinator – City 
Manager’s Office (Lean IT Team) 
? Oversee Web, Social Media, Online 
Payments & other Digital Initiatives 
? Previously with Lake & Champaign Counties 
? Libertyville District #70 School Board 
Member
EXCITING TIME IN LOCAL GOV 
TECH 
?SaaS 
- SurveyMonkey (Surveys) 
- GovDelivery (Email & Texts) 
- Splash (Fleetwood Jourdain Theatre) 
?APIs 
-Wufoo & Stripe 
- Junar & PublicStuff 
*Code for America Effect, Civic Tech 
Ecosystem
TECH SUCCESS FACTORS 
? Support of City Manager and City Council 
? Camaraderie Among IT Team 
? Relationship with City Manager’s Office, 
Community Engagement Team 
? Shared Services – NU & Other Government 
Agencies 
? IT Cabinet
ONLINE PAYMENTS (NO MORE 
LINES!) 
? Stripe 
- Powering Dozens of Online Forms Now 
- Low Rates Due to High Volume (2.0%) 
? Dwolla (eCheck) 
- Adding as an Option for Online Payments – 
Only $0.25 per Transaction 
? Amazon Local Register 
- In-Person Transactions Such as Collector’s 
Office 
http://blog.dwolla.com/the-city-of-evanston-introduces-dwolla-for-government-payments
PARKS, RECREATION, & 
COMMUNITY SERVICES APP 
? Launching Android & Apple Apps in October 
? Built In-House for Greater Control, More 
Affordable, Easier to Make Changes 
? Around Me, Calendar, Push Notifications, 
Listing of Parks and Amenities
SMS/TEXTING & WEB CHAT TO 
311 
? Call/Text Us at (847) 448-4311 
? 311 Now Handling About 4,000 Web Chats 
Annually 
? Already Received Dozens of SMS Texts in 
the First Few Weeks with Limited Promotion 
? Subtle Difference Between Web Chats and 
SMS Text Messages
TECH WORKFORCE INITIATIVES 
? Ramp Up Current Workforce Skillset 
? Provide Options for Non-College, Career 
Changers, Unemployed/Underemployed 
? Counter “Startup Migration” to West Loop, 
River North, etc. 
? Build Talent Pipeline in Evanston 
? NextChapter & “Civic Academies”
NEW CITY WEBSITE 
? Last Overhaul of City Website was 2010, 
Looking to Launch New Site in Spring 2015 
? Building Cutting Edge Site Leveraging 
Responsive Design, Improved Site Search 
and Easy Content Editing for Staff 
? Google Analytics (Open Up!) 
?Wordpress: Already Powering Several Sites 
Including our Intranet
OPEN MEDIA PROJECT 
? Allows Video Indexing and Text Searching of 
Council Videos 
? Integrates with YouTube, LiveStream, 
UStream 
? Costs about 1/5th of Granicus 
? http://ompnetwork.org
IT PROJECTS 
? Yelp & Accela Project (NYC & SF) 
? Restaurant Inspections & Texting 
? “Web 3.0” 
? Right Content 
Right Time 
Right Place 
Right Device 
http://devblog.accela.com/2014/09/02/restaurant-scores-sms 
https://www.youtube.com/watch?v=67AXJ_Y1VEA
CODE FOR AMERICA PROJECTS 
? Open Data Formats 
? Open Referral (Open211, PurpleBinder, 
UChicago) 
? Open Trails, HouseFacts (Zillow) and LIVES 
(Yelp) 
? GTFS (General Transit Feed Specification) – 
PACE & CTA already, working on METRA?
“DATA” GROUP @ 
NORTHWESTERN 
PARKS & REC/LIBRARY 
PROJECT 
? Partnership with DATA Group at 
Northwestern 
? Parks & Rec / Library Data – Open/Share 
? Use Analytics to Enhance Programming, 
Identify Service Gaps 
? Hope to Build a Template for Other 
Communities
OPEN EVANSTON 
? Beta Site Now Up Running on Junar 
Platform http://evanston.opendata.junar.com 
? Junar Used by Palo Alto, San Jose, 
Sacramento 
? May Use Hybrid Approach (Junar, 
CivicData.com, 
CKAN+Wordpress+DataHub.io) 
?Will Consolidate All Data Under 
OpenEvanston.org
LIVE 311 OPEN DATA 
http://evanston.opendata.junar.com/datastreams/81967/evanston-311-open-data
LIVE 311 OPEN DATA
PERMITS.CITYOFEVANSTON.OR 
G
TREE INVENTORY 
www.cityofevanston.org/treeinventory
THANK 
YOU! 
Luke Stowe 
847.448.8633 
lstowe@cityofevanston.org

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Chicago City Data Users Group Presentation on 10/1/2014

  • 1. EVANSTON ILLINOIS Chicago City Data User Group Presentation Luke Stowe, Digital Services Coordinator @LukeStowe @CityofEvanston October 1, 2014
  • 2. ABOUT EVANSTON ? Population: About 75,000 ? Home of Northwestern University ? September 2014 - #5 Best City to Live In (USA Today & Wall St. 24/7)* ? #EconDev - Significant Increase in Restaurants & Microbreweries
  • 3. ABOUT LUKE ? Digital Services Coordinator – City Manager’s Office (Lean IT Team) ? Oversee Web, Social Media, Online Payments & other Digital Initiatives ? Previously with Lake & Champaign Counties ? Libertyville District #70 School Board Member
  • 4. EXCITING TIME IN LOCAL GOV TECH ?SaaS - SurveyMonkey (Surveys) - GovDelivery (Email & Texts) - Splash (Fleetwood Jourdain Theatre) ?APIs -Wufoo & Stripe - Junar & PublicStuff *Code for America Effect, Civic Tech Ecosystem
  • 5. TECH SUCCESS FACTORS ? Support of City Manager and City Council ? Camaraderie Among IT Team ? Relationship with City Manager’s Office, Community Engagement Team ? Shared Services – NU & Other Government Agencies ? IT Cabinet
  • 6. ONLINE PAYMENTS (NO MORE LINES!) ? Stripe - Powering Dozens of Online Forms Now - Low Rates Due to High Volume (2.0%) ? Dwolla (eCheck) - Adding as an Option for Online Payments – Only $0.25 per Transaction ? Amazon Local Register - In-Person Transactions Such as Collector’s Office http://blog.dwolla.com/the-city-of-evanston-introduces-dwolla-for-government-payments
  • 7. PARKS, RECREATION, & COMMUNITY SERVICES APP ? Launching Android & Apple Apps in October ? Built In-House for Greater Control, More Affordable, Easier to Make Changes ? Around Me, Calendar, Push Notifications, Listing of Parks and Amenities
  • 8. SMS/TEXTING & WEB CHAT TO 311 ? Call/Text Us at (847) 448-4311 ? 311 Now Handling About 4,000 Web Chats Annually ? Already Received Dozens of SMS Texts in the First Few Weeks with Limited Promotion ? Subtle Difference Between Web Chats and SMS Text Messages
  • 9. TECH WORKFORCE INITIATIVES ? Ramp Up Current Workforce Skillset ? Provide Options for Non-College, Career Changers, Unemployed/Underemployed ? Counter “Startup Migration” to West Loop, River North, etc. ? Build Talent Pipeline in Evanston ? NextChapter & “Civic Academies”
  • 10. NEW CITY WEBSITE ? Last Overhaul of City Website was 2010, Looking to Launch New Site in Spring 2015 ? Building Cutting Edge Site Leveraging Responsive Design, Improved Site Search and Easy Content Editing for Staff ? Google Analytics (Open Up!) ?Wordpress: Already Powering Several Sites Including our Intranet
  • 11. OPEN MEDIA PROJECT ? Allows Video Indexing and Text Searching of Council Videos ? Integrates with YouTube, LiveStream, UStream ? Costs about 1/5th of Granicus ? http://ompnetwork.org
  • 12. IT PROJECTS ? Yelp & Accela Project (NYC & SF) ? Restaurant Inspections & Texting ? “Web 3.0” ? Right Content Right Time Right Place Right Device http://devblog.accela.com/2014/09/02/restaurant-scores-sms https://www.youtube.com/watch?v=67AXJ_Y1VEA
  • 13. CODE FOR AMERICA PROJECTS ? Open Data Formats ? Open Referral (Open211, PurpleBinder, UChicago) ? Open Trails, HouseFacts (Zillow) and LIVES (Yelp) ? GTFS (General Transit Feed Specification) – PACE & CTA already, working on METRA?
  • 14. “DATA” GROUP @ NORTHWESTERN PARKS & REC/LIBRARY PROJECT ? Partnership with DATA Group at Northwestern ? Parks & Rec / Library Data – Open/Share ? Use Analytics to Enhance Programming, Identify Service Gaps ? Hope to Build a Template for Other Communities
  • 15. OPEN EVANSTON ? Beta Site Now Up Running on Junar Platform http://evanston.opendata.junar.com ? Junar Used by Palo Alto, San Jose, Sacramento ? May Use Hybrid Approach (Junar, CivicData.com, CKAN+Wordpress+DataHub.io) ?Will Consolidate All Data Under OpenEvanston.org
  • 16. LIVE 311 OPEN DATA http://evanston.opendata.junar.com/datastreams/81967/evanston-311-open-data
  • 20. THANK YOU! Luke Stowe 847.448.8633 lstowe@cityofevanston.org