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ingenin
.COM

Insurance Telematics - USA

‘Smart’phones

Manjit
Rana
–
Co-‐Founder
Ingenin

‘o�ܰ�’

let
me
invite
you
to

what
is
(probably)
the

most
amazing
story
of

our
>me

Copyright Ingenin UK LLP 2012

However,
we
must
begin

at
Chapter
2
and
miss
all

the
intro
bits
(story
for

really
began
a
couple
of

years
ago)


Our
story
is
called

‘Smartphones
are
Made

for
Insurance’
but
could

easily
have
been…

‘smartphones
make

insurance
a
piece
of
cake’


In
our
story
all

characters
and
events

are
true
to
life


Earlier
edi>ons
of
our

Smartphones are made for FUN
story
are
best
sellers

SMARTPHONES ARE MADE FOR COMMERCE
the
world
over

SMARTPHONES ARE MADE FOR

MAKING FRIENDS

Smartphones are made for BANKING


‘Smartphones
are

Made
for
Insurance’


To
your
customers,

the
smartphone
is

likely
the
most

aLrac>ve
personal

device
ever
made.


Personal
customer
interac>on
with
digital
Digital
services
and
devices
via
smartphones
Ecosystems
or ‘PDE’s’
will
con>nue
to
explode
2013-‐2015

these
interac5ons
form


This
is
what
a
typical

Driver
PDE
looks
Like

(i.e.
the
mobile
data

services
we
use
in
cars)


Examples
of
smartphone

services
trying
to
get
our

aLen>on
and
become
part

of
our
Driver
PDE

DESIRABILITY

5/10

USEABILITY

How
do
these
new

5/10
smartphone
services

LONGEVITY
perform
for
drivers?*

3/10

EFFECTIVENESS

5/10

*Ingenin
Research
2012

BETTER

PRICING

7/10
COST

REDUCTION

How
do
these
new

4/10
smartphone
services

FRAUD
perform
for
insurers?*

REDUCTION

4/10

CUSTOMER

RETENTION

3/10


*Ingenin
Research
2012

So…
crea>ng
eﬀec>ve
smartphone
services
for
insurers…

‘must
begin
and
end
by

suppor>ng
the
needs
of

drivers
of
every
type’


‘must
begin
and
end
by
combining
driver

science,
inven>ve
use
of
smartphone
tech

and
deep
knowledge
of
insurer
challenges’


‘must
begin
and
end
by
crea>ng
services
that

genuinely
and
naturally
work
for
drivers
as

part
of
their
evolving
driver
PDE
and
deliver

measurable
value
for
insurers’


Thoughts…

For
Eﬀec>ve
Solu>ons

Design
to
AVOID
driver
distrac>on
–

use
non
visual
communica>on

where
possible

Design
a
system
which
RESPONDS

to
the
driver
and
driving

circumstances
–
automate
where

possible

Design
for
USE
–
Apps
installed,

kept
and
used
must
deliver

immediate
and
future
value

Design
for
the
FUTURE
–
easier
to

evolve
a
driver
solu>on
rather
than

replace
it


DriveGen


In the UK, delayed FNOL and poor scene of
incident data costs insurers £100’s of millions

Insurers have tried countless ways to address
this massive challenge

We are working with leading insurers to help
them solve a big portion of this challenge with
their customers’ smartphones

DriveGen is a good example of applying the
principles already outlined to provide value to
drivers and their insurers


“An effective solution must generate, record and
communicate to an insurer (me), timely and
accurate scene-of-accident intelligence”

DriveGen

•  DriverPro

•  DriverSOS

•  Incident

analysis

Via
the
MIQAR
Scene
of
Accident
repor>ng
plaborm


ingenin
.COM

“Watson, what probable methods can help an
insurer take control of a customers’ motor
claim at the point and time of an incident?”

CHALLENGES:

1.  Be first to take control of a customers’ claim
2.  Gather accurate intelligence relating to the incident

The MIQAR system:
•  MIQAR
or
‘Mobile
Intelligent
Quick
Accident
Repor>ng’

•  MIQAR
services
integrated
with
the
DriveGen
smartphone
App

•  When
an
accident
occurs,
DriveGen
alerts
the
insurer
and

provides
the
insurer
with
analysis
of
the
incident

Interpreting accident reporting, a problem worthy of the great Mr. Holmes


ingenin
.COM

OVER
TO
YOU…


Thank
You


ingenin
.COM

�ݺ�ߣ

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