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Chien Luoc E Business

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Duy Trung
Duy Trung
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Chi?n l??c kinh doanh trong EC Nguye?n Vie?t Kh?i
Chi?n l??c kinh doanh trong EC ? R?i ro? ? Chi?n l??c c¨® c?nh tranh? ? L?i nhu?n? ? M?c ?? s?n s¨¤ng? ? Ph??ng th?c ch¨¤o h¨¤ng? ? K¨ºnh ph?n ph?i? ? S? ch?p nh?n c?a th? tr??ng? The E-Business Strategy
4 b??c trong chi?n l??c kinh doanh EC Kh?i ??u chi?n l??c L?p chi?n l??c Th?c hi?n chi?n l??c ?¨¢nh gi¨¢ chi?n l??c
Xem x¨¦t l?i c?ng vi?c v¨¤ nhi?m v? c?a t? ch?c Vi?n c?nh v? th??ng m?i ?i?n t? M?c ti¨ºu v¨¤ m?c ?¨ªch c? th? Ph?n t¨ªch c?nh tranh Nh?ng vi?c c?n l¨¤m tr??c khi th?c hi¨ºn TM?T
Ph?n t¨ªch ng¨¤nh kinh doanh Ph?n t¨ªch v? tr¨ª c?ng ty trong ng¨¤nh kinh doanh ?¨¢nh gi¨¢ nh?ng s? thay ??i do d? ¨¢n th??ng m?i ?i?n t? ?em l?i v¨¤ nh?ng c? h?i th¨¤nh c?ng c?a n¨®.
?¨¢nh gi¨¢ ng¨¤nh kinh doanh Kh?i ??u kinh doanh th??ng m?i ?i?n t? li¨ºn quan ??n nh?ng ?i?u g¨¬? Kh¨¢ch h¨¤ng l¨¤ ai? Nh?ng ho?t ??ng mua b¨¢n hi¨ºn t?i? Ai l¨¤ ??i th? c?nh tranh ch¨ªnh? (s? c?nh tranh kh?c nghi?t nh? th? n¨¤o?) Chi?n l??c ???c s? d?ng nh? th? n¨¤o? Gi¨¢ tr? t?ng th¨ºm? Nh?ng c? h?i v¨¤ m?i ?e d?a ch¨ªnh? S? t?n t?i v¨¤ c¨¢c ??i t¨¢c ti?m n?ng?
Ph?n t¨ªch ng¨¤nh kinh doanh v¨¤ c?nh tranh Ph?n t¨ªch SWOT C¨¢c m?t m?nh C¨¢c m?t y?u C¨¢c c? h?i C¨¢c m?i ?e d?a / th¨¢ch th?c SWOT
Strengths (S) Weaknesses (W) Opportunities (O) Threats (T) INTERNAL FACTORS EXTERNAL FACTORS SO Strategies Generate strategies here that use strengths to take advantages of opportunities WO Strategies Generate strategies here that take advantage of opportunities by overcoming weaknesses ST Strategies Generate strategies here that use strengths to avoid threats WT Strategies Generate strategies here that minimize weaknesses and avoid threats SWOT Diagram
C¨¢c nh?n t? th¨¤nh c?ng C¨¢c s?n ph?m ri¨ºng bi?t ho?c c¨¢c d?ch v? ?? th??ng m?i H? tr? qu?n l? m?c cao H? t?ng k? thu?t th¨ªch h?p C¨® s? ch?p nh?n c?a kh¨¢ch h¨¤ng Giao di?n trang web th?n thi?n ng??i s? d?ng
C¨¢c nh?n t? th¨¤nh c?ng (cont.) An to¨¤n v¨¤ qu?n l? h? th?ng th??ng m?i ?i?n t? T¨¬nh h¨¬nh c?nh tranh trong th? tr??ng S? trao ??i th?ng tin trong n?i b? Chi ph¨ª c?a d? ¨¢n th??ng m?i ?i?n t? ph?i th¨ªch h?p S? tin t??ng gi?a nh?ng ng??i mua v¨¤ b¨¢n
S? ch?ng minh v? chi?n l??c ¡ª¡±ch¨²ng ta ?ang ?i ??u?¡± L? l? sinh ra¡ª¡±ch¨²ng ta s? b?t ??u ? ??y nh? th? n¨¤o?¡± S? ch?ng minh c?ng ngh?¡ª¡±Khi n¨¤o ch¨²ng ta s? ??t ???c n¨®?¡± S? ch?ng minh t¨¤i ch¨ªnh¡ª¡±t?i sao ch¨²ng ta s? th?ng l?i?¡±
Simple E-Business Strategy Process for SME Feasibility Analysis E-Business Strategy Candidate E-Business Model(s) Readiness Assessment Research E-Business Strategy Assessment

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Chien Luoc E Business

  • 1. Chi?n l??c kinh doanh trong EC Nguye?n Vie?t Kh?i
  • 2. Chi?n l??c kinh doanh trong EC ? R?i ro? ? Chi?n l??c c¨® c?nh tranh? ? L?i nhu?n? ? M?c ?? s?n s¨¤ng? ? Ph??ng th?c ch¨¤o h¨¤ng? ? K¨ºnh ph?n ph?i? ? S? ch?p nh?n c?a th? tr??ng? The E-Business Strategy
  • 3. 4 b??c trong chi?n l??c kinh doanh EC Kh?i ??u chi?n l??c L?p chi?n l??c Th?c hi?n chi?n l??c ?¨¢nh gi¨¢ chi?n l??c
  • 4. Xem x¨¦t l?i c?ng vi?c v¨¤ nhi?m v? c?a t? ch?c Vi?n c?nh v? th??ng m?i ?i?n t? M?c ti¨ºu v¨¤ m?c ?¨ªch c? th? Ph?n t¨ªch c?nh tranh Nh?ng vi?c c?n l¨¤m tr??c khi th?c hi¨ºn TM?T
  • 5. Ph?n t¨ªch ng¨¤nh kinh doanh Ph?n t¨ªch v? tr¨ª c?ng ty trong ng¨¤nh kinh doanh ?¨¢nh gi¨¢ nh?ng s? thay ??i do d? ¨¢n th??ng m?i ?i?n t? ?em l?i v¨¤ nh?ng c? h?i th¨¤nh c?ng c?a n¨®.
  • 6. ?¨¢nh gi¨¢ ng¨¤nh kinh doanh Kh?i ??u kinh doanh th??ng m?i ?i?n t? li¨ºn quan ??n nh?ng ?i?u g¨¬? Kh¨¢ch h¨¤ng l¨¤ ai? Nh?ng ho?t ??ng mua b¨¢n hi¨ºn t?i? Ai l¨¤ ??i th? c?nh tranh ch¨ªnh? (s? c?nh tranh kh?c nghi?t nh? th? n¨¤o?) Chi?n l??c ???c s? d?ng nh? th? n¨¤o? Gi¨¢ tr? t?ng th¨ºm? Nh?ng c? h?i v¨¤ m?i ?e d?a ch¨ªnh? S? t?n t?i v¨¤ c¨¢c ??i t¨¢c ti?m n?ng?
  • 7. Ph?n t¨ªch ng¨¤nh kinh doanh v¨¤ c?nh tranh Ph?n t¨ªch SWOT C¨¢c m?t m?nh C¨¢c m?t y?u C¨¢c c? h?i C¨¢c m?i ?e d?a / th¨¢ch th?c SWOT
  • 8. Strengths (S) Weaknesses (W) Opportunities (O) Threats (T) INTERNAL FACTORS EXTERNAL FACTORS SO Strategies Generate strategies here that use strengths to take advantages of opportunities WO Strategies Generate strategies here that take advantage of opportunities by overcoming weaknesses ST Strategies Generate strategies here that use strengths to avoid threats WT Strategies Generate strategies here that minimize weaknesses and avoid threats SWOT Diagram
  • 9. C¨¢c nh?n t? th¨¤nh c?ng C¨¢c s?n ph?m ri¨ºng bi?t ho?c c¨¢c d?ch v? ?? th??ng m?i H? tr? qu?n l? m?c cao H? t?ng k? thu?t th¨ªch h?p C¨® s? ch?p nh?n c?a kh¨¢ch h¨¤ng Giao di?n trang web th?n thi?n ng??i s? d?ng
  • 10. C¨¢c nh?n t? th¨¤nh c?ng (cont.) An to¨¤n v¨¤ qu?n l? h? th?ng th??ng m?i ?i?n t? T¨¬nh h¨¬nh c?nh tranh trong th? tr??ng S? trao ??i th?ng tin trong n?i b? Chi ph¨ª c?a d? ¨¢n th??ng m?i ?i?n t? ph?i th¨ªch h?p S? tin t??ng gi?a nh?ng ng??i mua v¨¤ b¨¢n
  • 11. S? ch?ng minh v? chi?n l??c ¡ª¡±ch¨²ng ta ?ang ?i ??u?¡± L? l? sinh ra¡ª¡±ch¨²ng ta s? b?t ??u ? ??y nh? th? n¨¤o?¡± S? ch?ng minh c?ng ngh?¡ª¡±Khi n¨¤o ch¨²ng ta s? ??t ???c n¨®?¡± S? ch?ng minh t¨¤i ch¨ªnh¡ª¡±t?i sao ch¨²ng ta s? th?ng l?i?¡±
  • 12. Simple E-Business Strategy Process for SME Feasibility Analysis E-Business Strategy Candidate E-Business Model(s) Readiness Assessment Research E-Business Strategy Assessment