Chimera
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Chimera is an app that aims to revolutionize learning by allowing users to learn new skills from others in their community. The app will provide an accessible platform for on-demand, interest-based learning at an affordable price. Chimera aims to hit revenue and user download targets within 12 months by leveraging the untapped excess knowledge within users' networks through a low-cost subscription service and incentives for content creators and referrals. The implementation plan involves developing the app, attracting content creators and early adopters, and forming corporate partnerships.
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Chimera
- 1. >< *C CHIMERA BE *SMART LIKE NEVER BEFORE 1
- 2. >< 01 02 03 Executive Summary Overview of the situation, the goal and the course of action. Situation Analysis Overview of the App and insights about the customers, market in which it operates Goals Apps goals and Performance Benchmarks. 04 05 06 Strategy Identi鍖cation of target market and Value proposition. Tactics Marketing Mix strategies Implementation Implementation plan INDEX 2
- 3. >< 01Executive Summary Do you want to learn a new skill ? 3
- 4. >< 4
- 5. But suffer from procrastination or commitment issues.
- 6. >< 6
- 7. next Studies show 8 out of 10 people lose interest in learning after a week.
- 8. >< 8 We need a learning revolution inside and outside of the classroom.
- 9. >< 9 Heres our Solution:
- 10. >< 10 CHIMERA
- 11. Platform to learn anything from anyone in your community.
- 12. >< 02Situation Analysis Your city, network & community is the worlds biggest university of excess knowledge and skills.12
- 13. >< Strength Unique Platform with minimum competition and maximum traction. Weakness Foreign language translation not available. Technical issues. Limited range of courses. Opportunity Popularity of MooCs increasing. Partnerships with businesses. Threat A lot of competitors. L i m i t e d C o u r s e content. 01 02 03 04 SWOT Analysis 13
- 15. >< CUSTOMERS 15
- 16. >< 03Goals 16 Learning shouldnt be con鍖ned to the four walls of a classroom.
- 17. >< 17 Hit Revenue: 50k/month in 10 months Market Share: 20-30% globally and 40% in India in 12 months 1million+ app downloads:12 months 1000 Signups: 6 months 5000 videos on the app: 6 months
- 18. >< 04Strategy 18 Piquing your interest, 鍖nding new passions & learning new things should be a life-long process.
- 19. >< Accessibility Easily accessible at the push of a button, user can learn anytime anywhere at their own pace without the hassle of classroom. Relevant A user can learn only the relevant skills which He/She is interested in learning free from t h e b o u n d a t i o n s o f a curriculum. Cost Reasonably priced so that money doesn't come in the way of learning. Value Proposition 19
- 20. >< 05Tactics 20 Everyone should be a life-long learner.
- 21. >< 21 Product 1Year fully functional mobile app Real time learning with all the features Develop a new skill in a short period of time.
- 22. Services Skill based learning. Coupons and workshops from partnering corporates. Mentors earn money based on the per click basis for their videos.
- 23. >< 3 months subscription for $5 6 months subscription for $10 12 months subscription for $15 23 Price
- 24. Incentives Special discounts on group learning. 5 referrals = next 3 months free
- 25. >< 25 Communication Social media channels Email Marketing In app dashboard
- 26. Distribution Google play store Apple store Windows store
- 27. >< 06Implementation 27 Skills just needs to be shared.
- 28. >< 28 Teachers who share their skills. Learners learning new skills. Live workshops and activities Corporate Partners Infrastructure
- 29. >< Stack Content creators Stack Learners Launch workshops Develop the platform through corporate partnerships 01 02 03 04 Processes 29
- 30. Thank you.
- 31. next This Presentation is Created by Shantanu Garg from SRM Kattankulathur during a Marketing Internship under Prof. Sameer Mathur from IIM Lucknow. DISCLAIMER