China Haircare Market Highlights- GMA

Mar 9, 20230 likes7 views

Many foreign brands have already been able to enter the Chinese market, such as the P&G group (Head & Shoulders, Rejoice, Pantene) and Unilever (Lux, Hazeline) grabbing over 75% of the Chinese shampoo market. However, international brands are not the only ones trying to break into the Chinese market.https://cosmeticschinaagency.com/how-to-enter-the-chinese-shampoo-market/

CHINA HAIRCARE MARKET
2022: FACTS AND FIGURES
SWIPE

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2020 2021 2022 (E) 2023 (E) 2024 (E) 2025 (E)
China Haircare Product Market Size 2020-2025, billion USD

SWIPE
China haircare market maintained steady growth from 2015 to 2021. In
2021, the market reached 58.14 billion yuan (8,47 billion USD), with a
year-on-year increase of 3.2%, and is expected to grow to 8,75 billion
USD in 2022.
Analysts believe that the enhancement of consumers' health
awareness and the upgrade of cleanse and care demand would jointly
promote the continuous expansion of China's haircare product
market.

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Shampoo Purchase Factors for Gen Z in China
as of 1st Half 2022, %

SWIPE
1. LACK OF VARIETY
As mentioned before, shampoo is the top product in China. Less than
35% of consumers buy other hair products like conditioners, masks,
serums, treatments, etc. These products lack content, cultivation,
exposure, trust. The opportunity is to provide new products that
would be trusted.

SWIPE
1 in 6 people in China have hair loss symptoms

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86% of them are born after 1980, and out of that group,
56% were born after 1990
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<20 years 20-27 years 28-32 years 33-42 years 43-52 years 53+ years
2022 China Hair Loss Distribution by Age

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In 2022, 81.0% of reported hair loss consumers purchased anti-hairfall
products, of which shampoo (76.6%) was the most popular, again.

SWIPE
<20 years,
0%
20-27 years,
15%
28-32 years,
39%
33-42 years,
16%
43-52 years,
15%
53+ years,
15%
2022 China Hair Transplant Consumer Market, Distribution by Age:
38,5% of customers are 28 to 32 years old..

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The matter of convenience related to the use of technology in selling the products. As per the survey, it is found that 46.1% of the respondents have not faced any trouble while selecting right products for them through online shopping. However, there are a total of 51.7% (Yes & Sometimes) respondents find it difficult. To address this challenge, BPC industry has started using AI based or virtual trying tools. Although the initiative sounds good but has not able to capture the attention of the consumers. As 82.9% of the respondents in this survey reveal that they have never used any such tool. This is an opportunity for online apps a well as BPC manufacturers to spread awareness of impact and precise selection these tools offer and gain newer customers.

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1) The beauty industry consists of both cosmetic products and beauty services and generates hundreds of billions globally each year. 2) Within the industry, hair care is the largest segment while skin care is the second largest and fastest growing segment. 3) The cosmetics segment, which includes makeup, perfumes, and other products, is a major part of the beauty industry and is dominated by a few multinational corporations.

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The hair care industry in India has grown to Rs. 22,500 crore in size, with rural markets contributing 54% of sales and still growing. Head & Shoulders controls around 15% of the Indian shampoo market and has grown from a niche anti-dandruff brand to the world's number 1 brand with over 20% of the global market share. However, Head & Shoulders also faces threats from high competition and new entrants in the Indian market.

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The document discusses luxury cosmetics brands in India and the evolving perceptions of Indian consumers. It analyzes several factors: the growing Indian economy and disposable incomes have increased spending on luxury goods. Personal experience and benefits are the most important factors for consumers choosing brands. There is a strong preference among consumers for international cosmetic brands over Indian brands. Switching between premium cosmetic brands is infrequent. Consumers generally prefer organic and natural cosmetic products over chemical-based products. Spending on cosmetic products appears to be independent of consumers' incomes.

Beauty Industry Overview 2017Charlotte Brook

The document provides an overview of the beauty industry and investment bank ComCap. It discusses key themes in the beauty industry such as strong growth from emerging markets and premium products. The industry is undergoing disruption from startups and non-beauty retailers entering the market. Consolidation continues as large companies look to expand capabilities and geographies. The shop-in-shop concept is also gaining momentum as a way for brands to test brick-and-mortar concepts.

FMCGMuhammad S

This document provides an overview of the fast-moving consumer goods (FMCG) industry. It discusses what FMCG products are, major global and Indian FMCG companies, the Indian FMCG market size and growth, distribution channels, the typical stages of an FMCG product, and a SWOT analysis of the FMCG industry. It also includes graphs on Indian FMCG market size and segmentation, as well as the top 10 Indian towns for FMCG spending.

Hul dove shampoo Marketing Strategy.RishabhKhanna30

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Proctor and gamble by idrees iugcId'rees Waris

The document provides an overview of Procter & Gamble's shampoo business in Pakistan. It discusses P&G's market share and product portfolio in Pakistan, which includes anti-dandruff, beauty, and herbal shampoos. It also analyzes P&G's competitors in Pakistan such as Unilever and the market size for different shampoo segments from 2006-2013. The document proposes ways for P&G to increase shampoo sales in Pakistan such as through constant innovation, aggressive marketing, and providing extra benefits to customers.

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This document provides a project report on measuring brand awareness and perception of Garnier Ultra Blends hair products in India. The report outlines the research methodology used, which included a descriptive study design with a sample size of 50 respondents surveyed using a structured questionnaire. Statistical analysis tools like charts, percentages, and interval estimation were used to analyze the collected primary data. The findings showed that brand awareness positively influences purchasing behavior. Customers believe branded products have better quality and enhance social status. The report concludes that Garnier needs to enhance brand image associations for their target audience to gain long-term strategic benefits.

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This document presents an integrated marketing communication plan for launching a new hair styling gel brand called Vital Edge in Pakistan. It begins with an introduction and overview of the hair care industry in Pakistan. It then provides a situation analysis, including reasons for launching a hair gel, insights about consumers, the brand name and unique selling proposition. Competitive brands are analyzed through market research data showing Gatsby, Nova Gold and Set Wet currently hold the largest market shares. The target market is identified as urban males aged 10-35 years. The marketing mix elements of product, price, place and promotion are outlined, with strategies proposed for the product features, pricing, distribution channels and promotional activities including objectives, target audience, image, budget

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L'Oréal Paris is analyzing its product portfolio for the ASEAN market. It focuses on the moderately priced Elsève line that appeals to many consumers while maintaining the brand's elegant image. The document discusses L'Oréal's mission, the ASEAN market potential and competitors like Unilever and P&G. It analyzes haircare industry trends, consumer needs, and L'Oréal's strengths and weaknesses. It identifies opportunities like growing conditioner sales and threats like low-cost counterfeits. The document recommends pushing the Total Repair 5 line, especially the Conditioning Restoring Spray, to address the top hair concerns of ASEAN consumers like damage and dryness.

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China Haircare Market Highlights- GMA

1. CHINA HAIRCARE MARKET 2022: FACTS AND FIGURES SWIPE

2. SWIPE 7 7,5 8 8,5 9 9,5 10 2020 2021 2022 (E) 2023 (E) 2024 (E) 2025 (E) China Haircare Product Market Size 2020-2025, billion USD

3. SWIPE China haircare market maintained steady growth from 2015 to 2021. In 2021, the market reached 58.14 billion yuan (8,47 billion USD), with a year-on-year increase of 3.2%, and is expected to grow to 8,75 billion USD in 2022. Analysts believe that the enhancement of consumers' health awareness and the upgrade of cleanse and care demand would jointly promote the continuous expansion of China's haircare product market.

4. SWIPE Shampoo is on top of the haircare products. Other haircare products seem not to be popular yet, because haircare market in China is at its primary growth stage, still: consumers need education. When choosing shampoo, Gen Z-ers in China are primarily concerned with efficacy (65.7%), followed by price (56.2%) and brand (52.3%).

5. SWIPE 0 10 20 30 40 50 60 70 P r i c e B r a n d E f f i c a c y B r a n d A m b a s s a d o r P a c k a g i n g P u r c h a s e C o n v e n i e n c e P r o m o t i o n s O t h e r Shampoo Purchase Factors for Gen Z in China as of 1st Half 2022, %

6. SWIPE TWO BIG GAPS IN CHINA HAIRCARE

7. SWIPE 1. LACK OF VARIETY As mentioned before, shampoo is the top product in China. Less than 35% of consumers buy other hair products like conditioners, masks, serums, treatments, etc. These products lack content, cultivation, exposure, trust. The opportunity is to provide new products that would be trusted.

8. SWIPE 2. LACK OF BRANDS Haircare market in China has only few dominant players, which are represented by the well-known and trusted giants like L’Oreal, Unilever, P&G. In terms of hairfall, local players like Ruzhangguang 101 take the lead as the ones that are proven to be efficient and harmless. Even though only 50% of respondents admit that brand defines their choice, consumers in China don’t buy brands they don’t know and cannot trust. They don’t care only because they choose from a very narrow selection they know well. We need more brands!

9. SWIPE CHINA’S TOP HAIRCARE PROBLEM

10. SWIPE 1 in 6 people in China have hair loss symptoms

11. SWIPE 86% of them are born after 1980, and out of that group, 56% were born after 1990 0 5 10 15 20 25 30 35 <20 years 20-27 years 28-32 years 33-42 years 43-52 years 53+ years 2022 China Hair Loss Distribution by Age

12. SWIPE In 2022, 81.0% of reported hair loss consumers purchased anti-hairfall products, of which shampoo (76.6%) was the most popular, again.

13. SWIPE <20 years, 0% 20-27 years, 15% 28-32 years, 39% 33-42 years, 16% 43-52 years, 15% 53+ years, 15% 2022 China Hair Transplant Consumer Market, Distribution by Age: 38,5% of customers are 28 to 32 years old..

14. DON’T FORGET TO GIVE A SMALL LIKE! J THANK YOU!

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China Haircare Market Highlights- GMA

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