- Online communities in China are very popular, with 69% of Chinese youth using social networking sites, yet online advertising spend on communities captures less than 5% of the total. - Opportunities exist in online music, gaming, and video in China as consumption of these media online is higher than in the US but monetization through advertising is still developing. - Tudou is the leading online video site in China with 47% market share and sees significant user traffic, yet is still working to develop its advertising platform. Advertisers want to reach customers online but need measurable and coordinated multi-media campaigns.