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Chinese Internet Landscape I - Social and Professional Networks

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Joaquim Mach
Joaquim Mach

The document analyzes the Chinese social media and professional network landscape to determine where to invest. It provides details on over 20 networks such as Qzone, Renren, Kaixin001 and others, including their founding year, headquarters, registered users, revenues, ownership, traffic rankings, and target demographics. The networks range in size from over 1 million registered users to over 380 million registered users.

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Chinese Internet Landscape I Where should we invest ?
Social Networks
Qzone QQ ¿Õ¼ä http:// qzone. Founded: 2005 Headquarters: Shenzhen Registred users: 380.000.000 Owner: Tencent Holdings Limited Revenues: >63.000.000 $ (2009) Global traffic rank: 10 ( site) Chinese traffic rank: 2 ( site) MAIN TARGET: Young teens and rural users
51.com http://www.51.com Founded: 2005 Headquarters: Shanghai Registred users: 178.000.000 Owner: ? Sequoia Capital, SIG Asia Investments (SAI), Giant Interactive, Intel Capital, Redpoint Ventures and more... Revenues: 29.000.000 $ (2009) Global traffic rank: 263 Chinese traffic rank: 45 MAIN TARGET: Strong in lower cities, but growing slowly
Ren Ren formerly Xianonei ÈËÈËÍø http://www.renren.com ¡° Everyone network¡± Founded: 2005 Headquarters: Beijing Registred users: >120.000.000 Owner: Oak Pacific Interactive Corp. Revenues: >30.000.000 $ (2009) Global traffic rank: 105 Chinese traffic rank: 18 MAIN TARGET: First students, now everybody
Baidu Space ¿Õ¼ä http:// hi. Founded: 2006 Headquarters: Beijing Registred users: >100.000.000 Owner: Baidu, Inc. Revenues: 44.000.000 $ (2009) Global traffic rank: 6 ( site) Chinese traffic rank: 1 ( site) ¡° Hundreds of times¡± MAIN TARGET: Everybody / Undefined
¡° Happy Network¡± Kaixin001 ¿ªÐÄÍø http:// www.kaixin001 . com Founded: 2008 Headquarters: Beijing Registred users: >86.000.000 Owner: Kaixinren InfoTech Co., Ltd. Revenues: 12.000.000 $ (2009) Global traffic rank: 104 Chinese traffic rank: 20 MAIN TARGET: W hite-collar office workers
Kaixin ¿ªÐÄÍø http:// www.kaixin.com Founded: 2008 Headquarters: Beijing Registred users: >8.500.000 Owner: Oak Pacific Interactive Corp. Revenues: 5.100.000 $ (2009) Global traffic rank: 2.295 Chinese traffic rank: 343 ¡° Happy Network¡± MAIN TARGET: ¡° Copycat¡± of Kaixin001
Zhanzuo Õ¼×ù http:// www.zhanzuo.com Founded: 2006 Headquarters: Beijing Registred users: >10.000.000 Owner: Sequoia Capital & Morningside Group Revenues: >2.000.000 $ (2009) Global traffic rank: 37.852 Chinese traffic rank: 5.908 MAIN TARGET: Kids and young users
Chinaren ÖйúÈË ? http:// www.chinaren.com Founded: 2005 Headquarters: Beijing Registred users: >80.000.000 Owner: Sohu.com Inc. Revenues: 6.000.000 $ (2009) Global traffic rank: 1.569 Chinese traffic rank: 210 ¡° Chinese people¡± MAIN TARGET: Young community
5460.net Öйúͬѧ¼ ? http:// www .5460. net Founded: 1998 Headquarters: Changsha Registred users: 28.000.000 Owner: Hunan Information Property Co, Ltd. Revenues: 1.200.000 $ (2009) Global traffic rank: 15.800 Chinese traffic rank: 2.325 ¡° Classmates China¡± MAIN TARGET: Chinese students
iPartment °®Ç鹫Ԣ http:// www.ipart.cn Founded: 2005 Headquarters: Shanghai Registred users: 20.000.000 Owner: ShangQing Networks Co., Ltd Revenues: 10.000.000 $ (2009) Global traffic rank: 4.549 Chinese traffic rank: 590 MAIN TARGET: Teenager girls only ¡° Love apartments¡±
Facekoo ·É˼¿á http:// www.facekoo.com Founded: 2008 Headquarters: Beijing Registred users: >1.000.000 Owner: Facekoo, Inc. Revenues: 2.700.000 $ (2009) Global traffic rank: 45.217 Chinese traffic rank: 12.948 MAIN TARGET: Young community ¡° Flying cool ideas¡±
Professional Networks
Tianji Ìì¼ÊÍø http:// www.tianji.com Founded: 2003 Headquarters: Beijing Registred users: 4.500.000 Owner: Viadeo, S.A. Revenues: 3.000.000 $ (2009) Global traffic rank: 12.413 Chinese traffic rank: 1.259 ¡° Worldly connections¡± MAIN TARGET: Elite and senior professionals
Wealink ÈôÁÚÍø http://www.wealink.com Founded: 2004 Headquarters: Shanghai Registred users: >2.000.000 Owner: Wealink Corporation Revenues: 1.400.000 $ (2009) Global traffic rank: 22.776 Chinese traffic rank: 2.154 MAIN TARGET: Domestic professionals ¡° We a link¡±
Renhe È˺ÍÍø http:// www.renhe.cn Founded: 2005 Headquarters: Hangzhou Registred users: >3.000.000 Owner: Easy Financial Network Technology Co., Ltd. Hangzhou Revenues: 1.000.000 $ (2009) Global traffic rank: 11.528 Chinese traffic rank: 1.601 MAIN TARGET: Local professionals communities
Chinese traffic rank Registred users Revenues 2009 20.000.000 >1.000.000 >2.000.000 >3.000.000 4.500.000 >8.500.000 >10.000.000 28.000.000 >80.000.000 >86.000.000 >100.000.000 >120.000.000 178.000.000 380.000.000 12.948 5.908 2.325 2.154 1.601 1.259 590 343 210 45 20 18 2* 1* 1.000.000 $ 1.200.000 $ 1.400.000 $ >2.000.000 $ 2.700.000 $ 3.000.000 $ 5.100.000 $ 6.000.000 $ 10.000.000 $ 12.000.000 $ 29.000.000 $ >30.000.000 $ 44.000.000 $ >63.000.000 $
http:// www.cnnic.net.cn / http:// www.alexa.com / http:// www.crunchbase.com / http:// valuethewebsite.com / http:// techcrunch.com / http:// websiteworths.com / http:// en.wikipedia.org / wiki / Internet_in_China#External_links / http://social.venturebeat.com/2010/04/07/china¡¯s-top-4-social-networks-renren-kaixin001-qzone-and-51-com/ http:// www.sinotechblog.com.cn / index.php / consumer - strategies /40-social-media-marketing/449- the - chinese -social-media- landscape / http:// www.china -online- marketing.com / http:// www.jlmpacificepoch.com / http:// english.iresearch.com.cn / http://www.technama.com/2009/top-10-best-social-networking-sites-in-china/ http:// www.flickr.com / photos / kerryanndame /3417734651/ sizes /m/in/ photostream / Sources * Displayed revenues are estimated figures taken from different sources ** The author is not responsible for possible mistakes of these sources
@ joaquimmach (on twitter) 02/09/2010 http:// es.linkedin.com /in/ joaquimmach http:// www.quimmach.com / Gr¨¤cies. Gracias. Thanks.

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Chinese Internet Landscape I - Social and Professional Networks

  • 1. Chinese Internet Landscape I Where should we invest ?
  • 3. Qzone QQ ¿Õ¼ä http:// qzone. Founded: 2005 Headquarters: Shenzhen Registred users: 380.000.000 Owner: Tencent Holdings Limited Revenues: >63.000.000 $ (2009) Global traffic rank: 10 ( site) Chinese traffic rank: 2 ( site) MAIN TARGET: Young teens and rural users
  • 4. 51.com http://www.51.com Founded: 2005 Headquarters: Shanghai Registred users: 178.000.000 Owner: ? Sequoia Capital, SIG Asia Investments (SAI), Giant Interactive, Intel Capital, Redpoint Ventures and more... Revenues: 29.000.000 $ (2009) Global traffic rank: 263 Chinese traffic rank: 45 MAIN TARGET: Strong in lower cities, but growing slowly
  • 5. Ren Ren formerly Xianonei ÈËÈËÍø http://www.renren.com ¡° Everyone network¡± Founded: 2005 Headquarters: Beijing Registred users: >120.000.000 Owner: Oak Pacific Interactive Corp. Revenues: >30.000.000 $ (2009) Global traffic rank: 105 Chinese traffic rank: 18 MAIN TARGET: First students, now everybody
  • 6. Baidu Space ¿Õ¼ä http:// hi. Founded: 2006 Headquarters: Beijing Registred users: >100.000.000 Owner: Baidu, Inc. Revenues: 44.000.000 $ (2009) Global traffic rank: 6 ( site) Chinese traffic rank: 1 ( site) ¡° Hundreds of times¡± MAIN TARGET: Everybody / Undefined
  • 7. ¡° Happy Network¡± Kaixin001 ¿ªÐÄÍø http:// www.kaixin001 . com Founded: 2008 Headquarters: Beijing Registred users: >86.000.000 Owner: Kaixinren InfoTech Co., Ltd. Revenues: 12.000.000 $ (2009) Global traffic rank: 104 Chinese traffic rank: 20 MAIN TARGET: W hite-collar office workers
  • 8. Kaixin ¿ªÐÄÍø http:// www.kaixin.com Founded: 2008 Headquarters: Beijing Registred users: >8.500.000 Owner: Oak Pacific Interactive Corp. Revenues: 5.100.000 $ (2009) Global traffic rank: 2.295 Chinese traffic rank: 343 ¡° Happy Network¡± MAIN TARGET: ¡° Copycat¡± of Kaixin001
  • 9. Zhanzuo Õ¼×ù http:// www.zhanzuo.com Founded: 2006 Headquarters: Beijing Registred users: >10.000.000 Owner: Sequoia Capital & Morningside Group Revenues: >2.000.000 $ (2009) Global traffic rank: 37.852 Chinese traffic rank: 5.908 MAIN TARGET: Kids and young users
  • 10. Chinaren ÖйúÈË ? http:// www.chinaren.com Founded: 2005 Headquarters: Beijing Registred users: >80.000.000 Owner: Sohu.com Inc. Revenues: 6.000.000 $ (2009) Global traffic rank: 1.569 Chinese traffic rank: 210 ¡° Chinese people¡± MAIN TARGET: Young community
  • 11. 5460.net Öйúͬѧ¼ ? http:// www .5460. net Founded: 1998 Headquarters: Changsha Registred users: 28.000.000 Owner: Hunan Information Property Co, Ltd. Revenues: 1.200.000 $ (2009) Global traffic rank: 15.800 Chinese traffic rank: 2.325 ¡° Classmates China¡± MAIN TARGET: Chinese students
  • 12. iPartment °®Ç鹫Ԣ http:// www.ipart.cn Founded: 2005 Headquarters: Shanghai Registred users: 20.000.000 Owner: ShangQing Networks Co., Ltd Revenues: 10.000.000 $ (2009) Global traffic rank: 4.549 Chinese traffic rank: 590 MAIN TARGET: Teenager girls only ¡° Love apartments¡±
  • 13. Facekoo ·É˼¿á http:// www.facekoo.com Founded: 2008 Headquarters: Beijing Registred users: >1.000.000 Owner: Facekoo, Inc. Revenues: 2.700.000 $ (2009) Global traffic rank: 45.217 Chinese traffic rank: 12.948 MAIN TARGET: Young community ¡° Flying cool ideas¡±
  • 15. Tianji Ìì¼ÊÍø http:// www.tianji.com Founded: 2003 Headquarters: Beijing Registred users: 4.500.000 Owner: Viadeo, S.A. Revenues: 3.000.000 $ (2009) Global traffic rank: 12.413 Chinese traffic rank: 1.259 ¡° Worldly connections¡± MAIN TARGET: Elite and senior professionals
  • 16. Wealink ÈôÁÚÍø http://www.wealink.com Founded: 2004 Headquarters: Shanghai Registred users: >2.000.000 Owner: Wealink Corporation Revenues: 1.400.000 $ (2009) Global traffic rank: 22.776 Chinese traffic rank: 2.154 MAIN TARGET: Domestic professionals ¡° We a link¡±
  • 17. Renhe È˺ÍÍø http:// www.renhe.cn Founded: 2005 Headquarters: Hangzhou Registred users: >3.000.000 Owner: Easy Financial Network Technology Co., Ltd. Hangzhou Revenues: 1.000.000 $ (2009) Global traffic rank: 11.528 Chinese traffic rank: 1.601 MAIN TARGET: Local professionals communities
  • 18. Chinese traffic rank Registred users Revenues 2009 20.000.000 >1.000.000 >2.000.000 >3.000.000 4.500.000 >8.500.000 >10.000.000 28.000.000 >80.000.000 >86.000.000 >100.000.000 >120.000.000 178.000.000 380.000.000 12.948 5.908 2.325 2.154 1.601 1.259 590 343 210 45 20 18 2* 1* 1.000.000 $ 1.200.000 $ 1.400.000 $ >2.000.000 $ 2.700.000 $ 3.000.000 $ 5.100.000 $ 6.000.000 $ 10.000.000 $ 12.000.000 $ 29.000.000 $ >30.000.000 $ 44.000.000 $ >63.000.000 $
  • 19. http:// www.cnnic.net.cn / http:// www.alexa.com / http:// www.crunchbase.com / http:// valuethewebsite.com / http:// techcrunch.com / http:// websiteworths.com / http:// en.wikipedia.org / wiki / Internet_in_China#External_links / http://social.venturebeat.com/2010/04/07/china¡¯s-top-4-social-networks-renren-kaixin001-qzone-and-51-com/ http:// www.sinotechblog.com.cn / index.php / consumer - strategies /40-social-media-marketing/449- the - chinese -social-media- landscape / http:// www.china -online- marketing.com / http:// www.jlmpacificepoch.com / http:// english.iresearch.com.cn / http://www.technama.com/2009/top-10-best-social-networking-sites-in-china/ http:// www.flickr.com / photos / kerryanndame /3417734651/ sizes /m/in/ photostream / Sources * Displayed revenues are estimated figures taken from different sources ** The author is not responsible for possible mistakes of these sources
  • 20. @ joaquimmach (on twitter) 02/09/2010 http:// es.linkedin.com /in/ joaquimmach http:// www.quimmach.com / Gr¨¤cies. Gracias. Thanks.