China social media trends 2012
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The document discusses trends in China for 2012, including the growth of gamification and social gaming, the rise of mobile e-commerce through QR codes, the increasing popularity of online reviews, the use of social media like Weibo to discuss sports, and merging physical toys with virtual tablet platforms. It encourages keeping an eye on these trends to engage with customers in China.
China social media trends 2012
- 1. Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. 息 2012 MAILMAN CO. LTD.
- 2. 1. GAMIFICATION Gamification + Community Building = Brand Engagement Youve all heard of Facebooks Farmville and the 50+ million people that play it every day BUT Did you know Sina Weibo launched its gaming portal in July 2011 and already counts 22 million active game users? Keep your eyes open in 2012. Chinas here to work hard and play hard. Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. 息 2012 MAILMAN CO. LTD.
- 3. 2. QR CODES Shopping anywhere, anytime After Tesco in South Korea overtook all its competitors in just a few months with the introduction of QR codes, it was only a matter of time before Chinas e-commerce giant YiHaoDian introduced subway- based virtual supermarket shopping. By scanning the QR code with a Smartphone, busy Chinese workers can make the most of the waiting time during their commute by grocery shopping. Expect mobile e-commerce to take over China in 2012. Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. 息 2012 MAILMAN CO. LTD.
- 4. 3. ONLINE REVIEWS One good review beats a thousand ads 2011 saw the online travel rating site TripAdvisor hitting 50 million reviews. Pretty big result, but what was going on in China at the same time? With local review sites like: Douban (music, books, movies) 56 million users DianPing (restaurants) 42 million users We can only imagine how big online reviewing is going to get. Plus, Chinese people love to comment on absolutely anything and everything, they need no encouragement. Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. 息 2012 MAILMAN CO. LTD.
- 5. 4. SOCIALIZING SPORTS 2012: Rise of the Chinese football empire? Its now clear to sports fans from across the world that all signs point to a great year for Chinese football, especially with the big money takeover of Shanghai Shenhua FC, attracting Premier League stars such as Nic Anelka. Can you guess what the biggest source of information for them is going to be? You got it: Weibo. The speed and ease of delivery makes Weibo the perfect platform to discuss sports news, it has what we like to call: the Share-Factor. The owner of Shanghai Shenhua FC already has over 4 million followers! With the Summer London Olympics, theres definitely much more to come with social media and sports. Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. 息 2012 MAILMAN CO. LTD.
- 6. 5. TOYS FOR TABLETS When Barbie becomes vintage. Apple stated that in 2011 they sold every single iPad they could produce. It was only a matter of time before the tablet became a trend for both the elderly and the young. In a country where mothers, with increasing disposable incomes, are only allowed one child, there is no doubt that merging real life toys with virtual platforms is going to be one of the 2012 mega-trends. After all, the youngest Chinese generation are known as the little emperors. Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. 息 2012 MAILMAN CO. LTD.
- 7. Thank You Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. 息 2012 MAILMAN CO. LTD.