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China¡¯s emerging
                                                                            Tourism will more than double its contribution to GDP
                                                                            and add millions of jobs to China¡¯s economy over the
                                                                            next decade.

                                                                            Tourism¡¯s Direct Contribution to China¡¯s GDP* and
                                                                            Employment in China, 2011¨C21
                                                                                                                     2011e              2021e

                                                                            ? billion                               1,077.0             2,545.7
                                                                            % of total GDP                              2.5                 2.7


                                                                            Jobs (million)                             23.1               26.6
                                                                            % of total jobs                             2.9                 3.2

                                                                            Note: e = estimate
                                                                            *GDP generated by industries that deal directly with tourists (such as
                                                                            hotels, travel agents, airlines, and other passenger transport) minus
                                                                            purchases made by those industries.
                                                                            Source: World Travel and Tourism Council, Travel and Tourism Economic
                                                                            Impact, China, 2011




Domestic tourists are increasing in number and                              Chinese travelers spend more in their own 	
spending more money.                                                        country than foreign travelers visiting China.

Domestic Tourists and per Capita Expenditures, 2001¨C10                      Domestic vs. Foreign Traveler Spending in China,
(?)                                                             (million)   2011e (? billion)
600                                                              2,500

500
                                                                 2,000
400

300                                                              1,500

200
                                                                 1,000
100                                                                                                                            Foreign visitor
                                                                               Domestic traveler
  0                                                              500           spending                                        spending
      2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
                                                                               1,962.5                                         384.5
         Per capita expenditure		           Domestic Tourists
                                                                                  Note: e = estimate
      Source: National Bureau of Statistics of China,
      China Statistical Yearbook, 2011                                            Source: World Travel and Tourism Council, Travel and Tourism
                                                                                  Economic Impact, China, 2011




22 January¨CMarch 2012 chinabusinessreview.com
CHINA DATA: TRAVEL AND TOURISM




travel market
Leisure travel makes up more than three-quarters                        The number of hotels in China is also on the rise.
of spending by travelers in China.
                                                                        Hotel Enterprises, 2006¨C10
Spending on Business vs. Leisure Travel in China,
2011e (? billion)                                                       20,000

                                                                        16,000

                                                                        12,000

                                                                         8,000

                                                                         4,000

                                                                              0
                            Leisure                Business                         2006          2007            2008             2009       2010
                            1,767.8                579.2
                                                                                                       Number of hotels in China

                                                                                           Source: National Bureau of Statistics of China,
     Note: e = estimate                                                                    China Statistical Yearbook, 2011
     Source: World Travel and Tourism Council, Travel and Tourism
     Economic Impact, China, 2011




While more Chinese citizens are exploring their own                     Spending by Chinese travelers abroad has increased
country, they are also increasingly traveling overseas.                 steadily over the last five years.

Chinese Outbound Overnight Visitors, 2006¨C10 (million)                  Outbound Travel Expenditures, 2006¨C10 (? billion)
60                                                                      400

52
                                                                        325

44
                                                                        250
36

                                                                        175
28


      2006          2007           2008           2009           2010             2006          2007           2008          2009            2010
                    Chinese outbound overnight visitors                                            Outbound travel expenditures

               Source: National Bureau of Statistics of China,                      Source: World Travel and Tourism Council, Travel and
               China Statistical Yearbook, 2011                                     Tourism Economic Impact, China, 2011




                                                                                                 chinabusinessreview.com January¨CMarch 2012 23
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China's Emerging Travel Market

  • 1. China¡¯s emerging Tourism will more than double its contribution to GDP and add millions of jobs to China¡¯s economy over the next decade. Tourism¡¯s Direct Contribution to China¡¯s GDP* and Employment in China, 2011¨C21 2011e 2021e ? billion 1,077.0 2,545.7 % of total GDP 2.5 2.7 Jobs (million) 23.1 26.6 % of total jobs 2.9 3.2 Note: e = estimate *GDP generated by industries that deal directly with tourists (such as hotels, travel agents, airlines, and other passenger transport) minus purchases made by those industries. Source: World Travel and Tourism Council, Travel and Tourism Economic Impact, China, 2011 Domestic tourists are increasing in number and Chinese travelers spend more in their own spending more money. country than foreign travelers visiting China. Domestic Tourists and per Capita Expenditures, 2001¨C10 Domestic vs. Foreign Traveler Spending in China, (?) (million) 2011e (? billion) 600 2,500 500 2,000 400 300 1,500 200 1,000 100 Foreign visitor Domestic traveler 0 500 spending spending 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 1,962.5 384.5 Per capita expenditure Domestic Tourists Note: e = estimate Source: National Bureau of Statistics of China, China Statistical Yearbook, 2011 Source: World Travel and Tourism Council, Travel and Tourism Economic Impact, China, 2011 22 January¨CMarch 2012 chinabusinessreview.com
  • 2. CHINA DATA: TRAVEL AND TOURISM travel market Leisure travel makes up more than three-quarters The number of hotels in China is also on the rise. of spending by travelers in China. Hotel Enterprises, 2006¨C10 Spending on Business vs. Leisure Travel in China, 2011e (? billion) 20,000 16,000 12,000 8,000 4,000 0 Leisure Business 2006 2007 2008 2009 2010 1,767.8 579.2 Number of hotels in China Source: National Bureau of Statistics of China, Note: e = estimate China Statistical Yearbook, 2011 Source: World Travel and Tourism Council, Travel and Tourism Economic Impact, China, 2011 While more Chinese citizens are exploring their own Spending by Chinese travelers abroad has increased country, they are also increasingly traveling overseas. steadily over the last five years. Chinese Outbound Overnight Visitors, 2006¨C10 (million) Outbound Travel Expenditures, 2006¨C10 (? billion) 60 400 52 325 44 250 36 175 28 2006 2007 2008 2009 2010 2006 2007 2008 2009 2010 Chinese outbound overnight visitors Outbound travel expenditures Source: National Bureau of Statistics of China, Source: World Travel and Tourism Council, Travel and China Statistical Yearbook, 2011 Tourism Economic Impact, China, 2011 chinabusinessreview.com January¨CMarch 2012 23