This document discusses effective marketing strategies for Thai tourism industries to attract Chinese tourists. It recommends using social media platforms popular among Chinese tourists like Weibo, Youku, and Qzone to share entertaining video content featuring Chinese actors. Celebrity endorsements and key opinion leaders can also influence travel decisions by sharing pictures and videos on microblogging sites. Ultimately, the most important factor is providing engaging content that drives positive word of mouth recommendations.
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26. 端錫Social media
≒ Celebrity/Key opinion leader
≒ Trend setter
≒ Micro-blogging with pictures and VDO
端錫Youku
≒ Sharing VDO
≒ Short movie induce
Tencent Weibo
QZone
