Chinese Youth December 2010 Seminar Shanghai
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In less than a decade, Chinese people have faced unprecedented changes in their lives. On the one hand, modernization defined new social norms and quickly consolidated lifestyles, consumption patterns, tastes, manners and expectations of Chinese consumers. On the other hand, modernity reinforced the need of individual differentiation and recognition. Getting rich first and building a common prosperity are still valid slogans but this is not enough. In this context, Chinese youngsters take the lead. Conformist and activist, the Me-generation mirrors new social norms while bringing new ideas and energy to future changes in society, commerce and culture as well. During two days, our mission will be to understand the dreams and expectations of the younger generation and, thus, to define the business innovations that will engage them. We invite you to come and interact with international and Chinese experts on global trends and China insights, sociology, design or new Media and share your perspective with participants from a diverse range of industries.
Chinese Youth December 2010 Seminar Shanghai
- 1. A Chinese Youth From new trends to design applications Conference & Workshop Thursday, December 2sd, 2010 Friday, December 3rd, 2010 New Bridge 8, No 436, Jumen Road, Shanghai
- 2. What is Insight Shanghai 2010 all about? A Chinese Youth In less than a decade, Chinese people have faced unprecedented changes in their lives. On the one hand, modernization defined new social norms and quickly consolidated lifestyles, consumption patterns, tastes, manners and expectations of Chinese consumers. On the other hand, modernity reinforced the need of individual differentiation and recognition. Getting rich first and building a common prosperity are still valid slogans but this is not enough. In this context, Chinese youngsters take the lead. Conformist and activist, the Me-generation mirrors new social norms while bringing new ideas and energy to future changes in society, commerce and culture as well. During two days, our mission will be to understand the dreams and expectations of the younger generation and, thus, to define the business innovations that will engage them. We invite you to come and interact with international and Chinese experts on global trends and China insights, sociology, design or new Media and share your perspective with participants from a diverse range of industries.
- 3. Who will be speaking at the event? Mr. Yang Xiong Institute of the young and children Shanghai Social Science Academy China Ms. Xiao Xue Head of editor ELLE China Mr. Xu Jun Head of design Jahwa cosmetics Mr. Huang Bing Head of design GM Shanghai Mr. Sam Flemming (tbc) Founder CIC China Ms. Agnes Kubiak Consumer Trend Specialist Creative Director Style-Vision, France Mr. John Fu Program Leader of Industrial Design, School of Media and Design, Shanghai Jiao Tong University, China The information here is subject to change as our agenda continues to develop.
- 4. The information here is subject to change as our agenda continues to develop. The conference will take place on Thursday, December 2sd, 2010. What is the agenda? You know, the conference provides first hand knowledge on China consumers & markets from business, design and marketing professionals. AFTERNOON Fashion and Cosmetics: Searching for personal identity 14:00 to 14:45 Presentation: Miss Xiao Xue, ELLE China, How fashion magazines and blogs define fashion looks? + A debate with a young fashion designer will help clarify who actually dictates fashion trends? 14:45 to 15:30 Presentation: Mr. Xu Jun, Jahwa Cosmetics, the Rebirth of the Two Girls Brand, an iconic MORNING brand of the glamorous Shanghai of the 1930s. + A discussion with Professor Yang Xiong will enable to 08:00 to 09:00 Registration and Coffee understand why cultural roots and heritage are so important. 09:00 to 09:30 Welcome speech and objectives Automotive: Looking for social status 09:30 to 10:30 Mr. Yang Xiong, Sociology 16:00 to 16:45 Presentation: Mr. Huang Bing, GM Shanghai, How to engage the young consumers and grow of Youth in China their loyalty? + A dialog with a young car designer and eco-friendly supporter will bring innovative ideas. 10:30 to 12:30 Ms. Agnes Kubiak and High Tech & social media: Inventing a new life Mr. John Fu, Trends 2011/2012 16:45 to 17:30 Presentation: Sam Flemming, CIC (tbc), Social networks are a way of life of the younger Presentation: From global and local trends to generation? What will change when they become adults? + A young digital artist will share with us his design applications. experience of navigating between real and virtual worlds. 12:30 to 13:30 Lunch 17:30 to 18:00 Q & A 18:00 to 19:30 Cocktail and name cards festival
- 5. The workshop will take place on Friday, December 3rd, 2010. What is the agenda? You know, the workshop is an exclusive guided brainstorming session, aiming at translating consumer insights and design trends into innovative business applications. MORNING 08:00 to 09:00 Registration and Coffee 09:00 to 09:30 Welcome speech and workshops objectives 09:30 to 11:00 Testimonials and feed backs from young consumers 11:15 to 12:15 Whos who? Objectives of the participants 12:15 to 12:30 Teamworks constitution 12:30 to 13:30 Lunch AFTERNOON 13:45 to 16:30 Brainstorming in groups 16:30 to 17:30 Team presentations 17:30 to 17:45 Vote for the best presentation 17:45 to 18:00 Conclusion of the day 18:00 to 19:30 Cocktail The information here is subject to change as our agenda continues to develop.
- 6. How much will it cost? Participant fees 1 day Conference: 200 euros 1 day Conference + 1 day Workshop: 400 euros Fees exclude VAT (if any) Prices include documentation, lunch and cocktail of the day(s) you will attend. Prices do not include travel or accommodation expenses. If you need hotel recommendation, please contact Johnie. Registration for Chinese companies: Johnie, Shanghai Tianyun Convention & Exhibition Service Co., Ltd. Phone number: +86(21) 52942688, 52942388, Fax number: +86(21) 52942633 Mobile phone: 13816795313 e-mail: jingzhitravel@126.com Registration for International companies: On line: www.style-vision.com/roundtable e-mail: genevieve.flaven@style-vision.com Phone number: +33 (0)493620007
- 7. Who will be participating? Companies represented at the previous Insight Shanghai Jahwa Jasonwood Baidu Lenovo Cabo Louis Vuitton Changhong Mane China Telecom Mankiewicz Sherwin-Williams Datacolors Metan Sinodis Decathlon Midea Ssangyong Diageo Panasonic Swarovski Dow Corning Patac Symrise Firmenich Pega Tcl Fish design Philips design Visteon Founder Tech Volkswagen Haier Hitachi HP Idl Ipsos
- 8. Where is the event taking place? New Bridge 8, No 436, Jumen Road, Shanghai Bridge 8 is an inspiring venue between tradition and modernity. Bridge 8 is a former industrial complex transformed into offices which host design agencies, fashion studios or brand consultants. Revitalized industrial areas attract creative industries because they convey a sense of powerful industrial heritage and ultimate modernity as well. Designers and innovators are looking for beautiful and efficient work environment. Bridge 8 perfectly combines the hardware inherited from the past and the software to invent the future.
- 9. Style-Vision Is an expert in global consumer trends. Global leaders in lifestyle industries are using Style-Visions trends to better anticipate changing consumer behaviors to Who are create product and services that will meet new consumer needs across industries and countries. the hosts? With an experience of an excellence based on customized trend researches and personalized services, Style-Vision is set apart to lead in the field of qualitative consumer insights and design applications. Contact: Genevieve Flaven, Managing Director www.style-vision.com 4, rue A. de Rothschild, 06000 Nice, France. Tel: +33 (0)493 620 007 E-mail: round.table@style-vision.com Shanghai Jiao Tong University linking the global industry to the local market Founded in 1896, Shanghai Jiao Tong University (SJTU) is the one of oldest universities in China. The School of Media and Design, born in 2002, specializes in consumer research and design trend research on the Chinese markets. The teams help companies to understand the usages and aesthetics tastes of Chinese consumers and enter the Chinese market. Contact: John Fu, Design Research Expert, School of Media and Design www.sjtu.edu.cn 800 Dongchuan Road, Minghang, Shanghai 200240, China. Tel: +86(21)34204754 E-mail: redfox78@sjtu.edu.cn
- 10. By invitation only The organizers reserve the right to limit the number of participants from any given industry sector in order to avoid conflicting business interests. Confidentiality None of the presentations will be transmitted or published to outside partners or affiliates without the permission of the presenter. Special offers Group discount of 10% for more than 5 participants from the same company. Cancellation policy In certain circumstances, Style-Vision permits registered participants to be replaced by another representative. Upon our confirmation letter and invoice, cancellation fees are as follows: More than eight calendar weeks before the event: no cancellation fee. Between six and eight calendar weeks before the event: 25% of the participant fee. Between four and six calendar weeks before the event: 50% of the of the participant fee. Between two and four calendar weeks before the event: 75% of the of the participant fee. Less than two calendar weeks before the event: 100% of the participant fee.