Chiquita is a leading fresh fruit producer with 25,000 employees in 70 countries. It is a major banana supplier in Europe and North America, holding a 44% global market share in 2009. From 1997-2004, Chiquita paid the Autodefensas Unidas de Colombia paramilitary group $1.7 million for protection at its operations in Colombia. In 2004, Chiquita sold its Colombia operations after facing legal issues and fines for its payments to the AUC.
2. ? Leading fresh fruit producer.
? 25,000 employees in 70 countries
? Major banana supplier in Europe and N.
America
? 44 % share in the world (2009).
3. ? $36m Chiquita¡¯s Operations in Colombia
? Autodefensas Unidas de Colombia (AUD)
? Paid AUD $1.7m between1997 to 2004
? Sold operations in 2004
? Lost of $9million & Fine for guilty, $25million
7. ? Financial Report
$ 3,470.40 million in total revenue.
$ 2,081.05 million in revenue of the banana
division (2009) (approx. 60% of Chiquita's sales)
? Market share
44 % share in the world (2009).
? Core value in business ethic
e.g. Integrity, Respect, Opportunity and Respect
? Corporate Social Responsibility
Social Accountability 8000 (SA8000)
Ethical Trading Initiative (ETI)
8. ? Chiquita Brand International, Inc (2010) corporate social
responsibility. Available from: http://www.chiquitabrands.com
[Accessed on 4 December 2010].
? David, E (2010) ¡®Chiquita Faces New Claims Over Colombia
Terrorism¡¯ Bloomberg Business week , Available from:
http://www.businessweek.com/news/2010-04-15/chiquita-faces-
new-claims-by-families-over-colombia-terrorism.html [Accessed
on 4 December 2010]