Choosing attractive target market

Jun 18, 2015Download as pptx, pdf

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This document discusses factors to consider when choosing target markets, including attractive markets, new entrants, substitute products, and buyer bargaining power. It was created by Jay S. Mehta during an internship with Professor Sameer Mathur of IIM Lucknow to discuss important market selection considerations.

Business

Created by Jay s. Mehta,
SPCE, during an
internship by Prof.
Sameer Mathur, IIM
Lucknow.
www.iiminternship.com

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