Choosing channels
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A presentation about how small businesses need to choose which social media channels to participate in and some tips on getting social using Facebook, Twitter, LinkedIn and Pinterest.
Choosing channels
- 1. Choosing Channels How do I decide which social media channels make sense for my business?
- 2. So many channels, not enough content!
- 3. How do I know what to choose? Decide on Goals and Objectives Find the channel that FITS Figure out WHO is going to do WHAT Find Your Voice & Stick to It Put it on a calendar Rinse, Repeat & Review
- 4. Goals vs. Objectives Goals Larger visions More Sales Bigger Email List Objectives The Road map Monthly Social Campaigns Online Advertising
- 5. Having Goals = Destination Think about your reason to engage Measure based on bottom-line value Not number of likes, +1 or follows, but what matters for long term profitability ie. cost reduction, customer satisfaction, brand perception, increased attendance
- 6. Whats Old is Old
- 7. Viva La Difference Facebook Twitter LinkedIn Pinterest
- 8. Email DB vs Social DB
- 9. Facebook Conversation & Engagement Longer Life Visual & Written Event Promotion Demographic
- 10. Twitter FAST Response News!! Customer Service Expected Brand Following Events Short Life Span
- 11. LinkedIn B2B Groups Company Page
- 12. Pinterest Longer Browse Time People Research to Buy Wishlists Visual: Food, Fashion, Jewelry, Insp irational
- 13. Achieve Your Goals Make it relevant Focus on engagement & community Nurture Your Superfans! Plan campaigns that deliver value Prepare Ahead for problems Measure & Keep Improving BE CONSISTENT!
- 14. Measure Goals Engagement Likes Comments Votes Clicks
- 15. Campaign Ideas
- 16. Its OK to Get Personal!
- 17. Tools to Run Campaigns
- 19. Apps to Connect Channels: Pinvolve
- 20. Measure Goals Earned Media (Trust) Shares News Feed posts Invitations Sent Stories Created Mentions/Tags
- 21. Measure Goals Leads (Not always direct sales) Opt-ins for Email List Conversions* Information Submissions (Photo uploads, Contact Forms, Survey/Polls) *Yes, it does happen especially with a FB Store or from Pinterest
- 22. Tools to Automate Monitor Measure Manage
- 23. Choose Your Mix
- 24. Small group coaching for DIY Total Online Presence Program 8 coaching sessions or 12 month blueprint version Complete online portal Video/audio eBooks Resources/action plans Real time updates Beginner/advanced options
- 25. Questions? Your free ebook is ready. Rosie Taylor www.rosiemedia.com rtaylor@rosiemedia.com 954-667-9668
- 26. Do you need help implementing or maintaining your Social Media? Let us help you!
- 27. Social Media Management ($97 $77/month*) Manage and measure your social networks including: Set-up account Create monthly social media campaigns Manage up to two social profiles Schedule messages and tweets Analyze social media traffic Provide social media campaign schedule * Offer expires April 30, 2013
- 28. If youre interested in getting assistance with your Social Media Marketing, email ME at nmullings@careermarketinginc.com
Editor's Notes
- Running Social CampaignsAddress the use of campaigns during the planning process. Then save yourself time and stay compliant with platform rules like the ones Facebook enforces by using apps that can manage campaigns like sweepstakes and giveaways. Here are a few favorites that Ive used:WooboxShortstackConstant Contact Social CampaignsThese apps offer easy set up, operation and reporting for your campaigns from photo contests to giveaways and sweepstakes. They have free and low cost versions.
- I like to say its all in the mix. Different tools can talk to us in different ways via email, a website or a text message. Maybe we use the services of a VA to get the daily work done. Having different touch points gives you access when you need it and it frees you up from having to constantly interrupt your day to check-in. For example Skype and FB can be connected for messages. If youre managing social for clients, this is important because you only have so much bandwidth in a day. Plus by using different tools, you are not relying on one source in case it goes down or just goes away. Look at some of the changes to the Twitter API and how it changed some of the apps you use.Remember to refine the amount of notifications you get. For example, do you need a notification for every single FB like on a page or every new Twitter follower? You can turn these features off and keep your email from interrupting you so much. Some dashboards like Sprout Social will just alert you when theres a reply so you can do a little reputation management in the event of a complaint or smart alec comment.