Choosing Right UX Metrics for Products
- 1. #GDEWUD2017 December 01, 2017 Google Developer Days India How to choose right UX metrics for your products
- 2. Google Developer Expert | Product Design Head - Ecosystem Enablement | Beahead Pvt. Ltd. India Program Manager | UI Fellows, Stanford d.school Program #GDEWUD2017
- 3. #GDEWUD2017 What is UX? Why does it matter?
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- 10. #GDEWUD2017 agenda HEART Framework Goals - Signals - Metrics Case studies Resources
- 12. #GDEWUD2017 HEART Framework Measures of users attitude often collected via Surveys. Happiness Engagement Adoption Retention Task Completion GOALS SIGNALSHappiness Satisfaction Perceived ease of use Net-promoter score
- 13. #GDEWUD2017 Happiness Engagement Adoption Retention Task Completion GOALS SIGNALS HEART Framework Engagement Level of user involvement per session Time spent/user/session No. Photos uploaded/user/day Number of shares
- 14. #GDEWUD2017 Happiness Engagement Adoption Retention Task Completion GOALS SIGNALS HEART Framework Adoption Gaining new users of a product or feature. Upgrades to latest version New subscription created Purchases made by new users
- 15. #GDEWUD2017 Happiness Engagement Adoption Retention Task Completion GOALS SIGNALSRetention HEART Framework The rate at which existing users are returning. No. Active users remaining over time Renewal rate or Failure to retain (churn) Repeat purchases
- 16. #GDEWUD2017 Happiness Engagement Adoption Retention Task Completion GOALS SIGNALS HEART Framework Task Completion Efficiency, effectiveness and error rate. Search result success Time to upload a photo Profile creation complete
- 17. #GDEWUD2017 Goals - Signals - Metrics
- 18. #GDEWUD2017 Goals - Signals - Metrics Goals H E A R T GOALS SIGNALS A common pitfall is to define goals in terms of your existing metrics - well, our goal is to increase downloads of our app For users to enjoy content and keep discovering more to engage with
- 19. #GDEWUD2017 H E A R T G SIGNALS Goals - Signals - Metrics Signals If you are already collecting potential useful signals, you can analyze the data you have and try to understand which signals seem to be the best predictors of the associated goal The amount of time users spend engaging with content in your app
- 20. #GDEWUD2017 H E A R T G S METRICS Goals - Signals - Metrics Metrics You will need to some analysis of the data youve already collected to decide whats most appropriate. The avg no. of minutes spent engaging in content on app per user per day
- 21. #GDEWUD2017 HEART-GSM Framework Happiness Engagement Adoption Retention Task Completion GOALS SIGNALS METRICS
- 22. #GDEWUD2017 Lets do it together!
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- 24. #GDEWUD2017 HEART-GSM Framework Happiness Engagement Adoption Retention Task Completion GOALS SIGNALS METRICS
- 26. #GDEWUD2017 + GV: Measuring the User Experience on Large Scale: User-Centered Metrics for Web Applications + NN/g: Measuring User Experience + UX Matters: Choosing the Right Metrics for User Experience + Measuring U: 10 Benchmarks for User Experience Metrics + JUS: A Strategic Approach to Metrics for User Experience Designers Resources Want more?