Chop - Shop Barbers, Crane Lane
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The Crane Lane Chop Shop is a pop-up barbershop in Dublin targeting hipsters, college students, artists, and those aged 17-30. It aims to provide trendy hairstyles and products while some key strategies include increasing advertising in October for Movember, developing an active social media presence using platforms like Instagram and Facebook, and creating a mobile app for booking appointments and offers. The shop also plans to optimize its website and use various online channels for sharing hair tips and trends.
Chop - Shop Barbers, Crane Lane
- 1. The Crane Lane Chop Shop Frances Street, Dublin 7
- 2. Core Target Market Hipsters College students Artists/bohemian Age 17 - 30 Males & Female
- 3. USP - Unique Selling Point Pop up barbers in NCAD - bi-monthly Tailored for men and womens short hairstyles After cut care - tips and advice on maintaining style for every customer before leaving the shop Stock a range of trendy vintage products, such as dax wax and Layrite Mustache and beard expert on site Ride and slide ruined helmet hair? come in and get a quick gel hair fix
- 4. Competition Boston Barbers Sams barbers The Grafton barbers Local independent barbers
- 5. Strategy An increase in advertising for Oct in the run up to Movember Social media foot print (personalised hashtag, FB, Twitter, Vine, Instagram) Instragram, Twitter, facebook, Vine - #CLchopshop Ive been chop shopped App - weekly notifications of special offer, book an appointment, participate in a loyalty scheme, product announcements Consistent branding across all sites Tone of voice: vaguely sarcastic inner city dublin slang
- 6. Online Channels Mobile optimised website Social - Instragram, Pinterest, Twitter, Facebook Email - Monthly ezine, with latest trends, products, offers, images from Rock a Billy (hipster) styles, Contextual Advertising Mobile - App Online PR : Vine - The 6-second cut & Hair style hacks Content Strategy - sharing tips, examples of hairstyles cut in store, special offers, sharing of latest trending hairstyles online, link to local businesses i.e coffee shops