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INNOVATOR 4
CHOTUKOOL
TEAM TCIS

NOVEMBER 2
Team TCIS
Ever imagined how it is to live without a
           refrigerator????

        80% of Indian families cant
          afford a refrigerator!!!
Chotu Kool




Awarded the 2012 Edison
Award Gold prize
For the
Social Impact category.
Idea

 Chotukool, an answer
  to the prayers of
  millions of Indians.
 An economic, effective,
  portable, battery
  operated refrigerator-
  improving the lives of
  millions.
 It can store daily items
  like vegetables, juices,
  drinks etc. It does not
  have a compressor.
Features

   The refrigerator weighs only 8.9
    kg.
   Runs on a cooling chip that and a
    fan similar to those used to cool
    computers.
   It maintains a cool temperature on
    a 12-volt DC current or an external
    battery
   The unconventional opening
    ensures cold air settles down in
    the cabinet to minimize heat loss
    and power consumption.
   Priced at 3790 INR only.
MEN BEHIND THE DISRUPTIVE
      INNOVATION
STRENGTHS
                                                WEAKNESS
             Economic
                                               Not the best cooling
              Portable
                                               Less storage space
        Environment friendly
Boon to millions of people, improving
         standard of living.


                               SWOT
     OPPORTUNITIES
    Large untapped market                         THREAT
     Better marketing and                 Breakthrough technology in
          promotion                     refrigeration from competitors.
C.K. Prahlads Sandbox

More Related Content

Chotukool

  • 3. Ever imagined how it is to live without a refrigerator???? 80% of Indian families cant afford a refrigerator!!!
  • 4. Chotu Kool Awarded the 2012 Edison Award Gold prize For the Social Impact category.
  • 5. Idea Chotukool, an answer to the prayers of millions of Indians. An economic, effective, portable, battery operated refrigerator- improving the lives of millions. It can store daily items like vegetables, juices, drinks etc. It does not have a compressor.
  • 6. Features The refrigerator weighs only 8.9 kg. Runs on a cooling chip that and a fan similar to those used to cool computers. It maintains a cool temperature on a 12-volt DC current or an external battery The unconventional opening ensures cold air settles down in the cabinet to minimize heat loss and power consumption. Priced at 3790 INR only.
  • 7. MEN BEHIND THE DISRUPTIVE INNOVATION
  • 8. STRENGTHS WEAKNESS Economic Not the best cooling Portable Less storage space Environment friendly Boon to millions of people, improving standard of living. SWOT OPPORTUNITIES Large untapped market THREAT Better marketing and Breakthrough technology in promotion refrigeration from competitors.

Editor's Notes

  1. Add picEver imagined how it is to live without a refrigerator?
  2. based on a thermoelectric chipThe operational cost is low the refrigerator consumes half the power consumed by regular refrigerators.The unit is highly portable, with 45 liters of volume inside a fully plastic body weighing less than 10 pounds.