Chanelle Henry is a UX architect and strategist who has worked on projects for clients such as Western Digital, the United Nations, and GlaxoSmithKline. She uses research, personas, wireframing, prototyping, and design to improve user experiences. For Western Digital, she analyzed competitors and restructured information to streamline processes. For the UN, she ensured a system for providing food and services in Africa would be accessible offline. For GSK, she worked directly with sales reps to design an intuitive app allowing them to work more efficiently.
2. About Me
My Philosophy
Technical Abilities
Western Digital
United Nations
Visual Designs
Final Words
A QUICK WAY TO MANEUVER THROUGH MY WORK
Case Studies
GlaxoSmithKline
Contents
3. About Me
TO PUT IT BEST I AM A UX PRACTITIONER, ADVOCATOR AND DEFENDER.
I have an educational background in psychology, computer science,
and art direction & design with a love for problem solving. I love
to think and create new methodologies that help outline, encourage and
propel the UX process.
I dont just slap on good design, or tell you what you want to hear.
I build experiences and provide strategic advice to help validate projects
across corporations. My process is unique. Coming from many vantage
points, Im able to provide strategic initiatives and roadmaps to
support, optimize, and implement optimal solutions.
4. I love working with passionate people. Creating beautiful relationships
between myself and the client, I engage in a conversation through my
design methodology, and love to translate clients ideas into a visual
reality for their users and audience.
THAT IS WHY WHO I WORK WITH IS A REFLECTION OF I AM.
My Philosophy
6. I have no special talent, I am passionately curious.
- ALBERT EINSTEIN
UI/UX
Wireframing
Rebranding
Brand Strategy
Responsive Design
User Personas
UI Design
Front End Dev
Technical Abilities
STRATEGY
Research Analysis
Personas Concepting
Prototyping
Think Tanks
Verbal Branding
TRAINING
Speaking
Curriculums
Workshops
Online Learning
Presentations
8. Case Studies
I have selected a few projects that showcase my cognitive
process of how I work with projects. By collecting and
documenting information of target users, analyzing
business objectives, and studying efficiency of user
patterns, this helps to breathe life into a project.
10. Initial Findings
With every client, I start out with an XPR (eXperience Process
Review) to discover their pain points, their mission/vision,
and goals that they hope to accomplish making sure these are
recorded in the requirements. What I found out, even on the
first day, was this was a company that wanted change, but
wanted to do it slowly.
Think of us as conservative, but with a
loosened tie. We care about user experience,
but we like to keep things simple and we like
stick figures.
From our research, I created a roadmap that would make the
current process as friction-less as possible.
DISCOVERY COMPETITIVE/COMPARATIVE ANALYSIS
Initially, they were only concerned with competing against Seagate.
I compiled other competitors in their industry as well as outside of
their industry so they were able to see a 360尊 view. This helped to cut
down on research and allowed me to focus on UX Best Practices.
CLICK TO DOWNLOAD FULL COMPETITIVE ANALYSIS
11. After defining their target users, our
team went through 100+ pages of
content to redefine their
information architecture document.
WE WERE ABLE TO CUT DOWN THE PAGES DOWN BY
2/3 TO HAVE A MORE EFFICIENT PROCESS FLOW.
INSTEAD OF 7 PAGES FOR A USER TO GET FROM
CUSTOMER SERVICE TO LOGIN, IT NOW TAKES 1.
Digging Deeper
IMPLEMENTED MORE SELF-HELP TOOLS REDUCED
THE AMOUNT OF CUSTOMER SERVICE REQUESTS.
12. UI Design
Wireframing 損 Prototyping 損 Design
Once I was able to determine the structure of the new
pages, I wireframed new flows, prototyped, and tested the
prototypes for validation. This was important to ensure
functionality that would be compatible with Salesforce.
BEFORE:
AFTER:
14. Discovery
THIS WAS A UNIQUE PROJECT WITH A VERY PRESTIGIOUS
CLIENT WITH A GLOBAL FOCUS AND PROBLEM.
United Nations WFP was implementing a
system in Africa that was similar to our U.S.
Census and Food Stamps platform. It would
help to eradicate hunger and provide adequate
health services to those in need. We learned a
lot during this part in just how easy it is to
begin a crisis:
If someone walks into a store with a rumor
saying there is famine, the store will close up
shop therefore causing an actual famine.
Implementing this will provide accurate
information preventing such traumatic
consequences.
WHEN SOMEONE TELLS ME THAT DESIGN DOESNT SAVE LIVES, I
LOOK AT THEM, TELL THIS STORY AND SAY: WELL IT SHOULD.
Worked in with two agencies (Exygy in San Francisco, CA
and Groupshot in Cambridge, MA) with this project.
15. Best Practices
When constructing a user experience for this particular project/client, its important to look at best practices.
BE DIRECT
Clearly highlight required fields, and provide
user friendly and descriptive error messages.
NAVIGATE
Showing the form progress
helps to avoid abandonment.
EYE FATIGUE
Traditional single-column forms are better
it reduces eye fatigue and confusion.
SEARCH EFFICIENTLY
Fix search by adding predictive text, to help
increase matches and prevent null results.
BE FRIENDLY
Using conversational buttons are
more helpful and more engaging.
HELPFUL & EFFICIENT
Reduce interface clutter and inactive links
to make sure that elements are easy to find.
16. Wireframing
&
Prototyping
Rapid wireframing and protoyping
would be fun, but we were on a tight
schedule and in 3 different parts of
the world. The first set of wireframes
that were created were welcomed with
minimal changes.
Because of budget reasons,
GroupShot was doing the on-site
research and providing us with the
information and documents needed
to ensure that what we were creating
would yield good results.
17. UI Design
They were excited to see what we came
up with that would adhere to the UX
Best Practices and be able to be
accessible offline with the ability to
iterate easily.
Another important request was being
able to be accessible by many devices
especially not up-to- date computers/
tablets. This was the result:
18. UX Audit
My UX Audits are walkthroughs of
what exists currently picking out
observations documented, and
pinpointing a solution for further
implementation.
We knew starting this project that
we would do the project in phases.
They asked us to do a report on
the work that we did for further
implementation. This helped to
create a roadmap that would fit
into budgetary and timeline
constraints for future projects.
CLICK HERE FOR FULL REPORT.
20. Freedom within Constraints
Working with a pharmaceutical company seemed very
intimidating, exciting, and fun all at the same time.
Especially when it came to just focusing on the reps
which we all have an idea as to how they must live.
But it wasnt all that true. Theres a lot of footwork,
issues with compliance, and quick deadlines.
Their current system, while holding a lot of important
data, wasnt as intuitive and efficient as it should have
been to help make their job easier.
21. Tasha L. (31)
Persona #1
Here is where I would put examples
of the users behavior and what their
interests are whether it may seem
relevant or not.
Daymond J. (47)
Persona #2
This helps the company to understand
more about their users behavior and
expectations. Then we can design for
them appropriately.
Who will be using it? (or USER PERSONAS)
WHO ARE THE US DENTAL AND US MEDICAL REPS AND
WHAT DO THEY DO?
Located across the United States and Puerto Rico, the US
Dental/Medical reps are the ground force of GSK. The reps are
generally English speaking (or bilingual in the case of Puerto
Rico) and are well trained to use the SFDC objects that they
need to access and manipulate. [you get the point]
I was lucky to be able to work directly with their target
audience creating amazing results.
22. Wireframing
&
Prototyping
Wireframing became a breeze because
we worked in tandem to create
beautiful pages that would allow for
us to have a candid conversation with
some of the top reps in the country to
validate our design.
CLICK HERE FOR DEMO
23. UI Design
With influences and guidance
from GlaxoSmithKlines Design
guidelines it helped to shape a
cohesive visual design strategy
across devices. We built upon
business strategies and assets that
tied in with the GlaxoSmithKline
brand message.
BEFORE
25. USAGE GOING VIRAL
MAKE CONTENT CLEAR
The bonus of connecting directly
with their top sales reps was
getting a first hand experience of
pain points and desires to create a
platform that welcomed them
with little learning adoption.
The project was such a success that
it ended up going viral within the
company. This was major given the
usual friction of change.
Clear content connects with different
users to be able to navigate, sell, and
implement the companys innovation
to not be isolated only to its products,
but to its platforms as well.
DEVICE CONTROL
Instead of having to open up 15
tabs, iKoach is now a successful app
that allows the reps to get more
done efficiently.
Project Success
26. Visual DesignsNOW THAT YOU KNOW HOW I THINK, HERE IS MORE ON HOW I DESIGN.
There are many beautiful products that have graced the screen that I
proud and humbled to be a part of. Take a look.
31. Final Words
To summarize the UX Journey in a few digital pages is not enough, a conversation
must be had, more must be explored, and the process: EXAMINED.