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Chris Lakatos Resume July 2010

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Chris Lakatos
Chris Lakatos

Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.

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Chris Lakatos Twitter: http://www.twitter.com/cmused 3509 Tothill Drive Troy, MI 48084 Linkedin: http://www.linkedin.com/in/chrislakatos chrislakatos@gmail.com | (248) 330-0437 Progressive marketing professional seeking a vibrant, challenging career which combines my inherent strategic mind with my talents in social media, public relations, interactive media, convergent marketing and digital communications. SUMMARY OF QUALIFICATIONS • Ongoing opportunities to facilitate convergent marketing, public relations, communications and innovative event planning to multiple demographics for 10 years. • Project management from all perspectives (client and deliverable vendor) for 10+ years. • Evokes a unique sense of curiosity with marketing concepts and promotional collateral. • Quickly identifies challenges and contributes valuable input focused on multiple solution outcomes. • Manages tasks, teams and projects successfully with a keen sense of quality and exceptional organizational skills. • Adaptable and able to quickly solve problems in unpredictable public and inter-office environments. • Success at initiatives brought forth by innovative thinking and team building collaboration. • Expert technical experience in multiple systems including email management, customer relationships managers (CRM), content management systems (CMS), database management and video production. • Executes a strengths-based management style with various levels of staff and volunteer teams. • Effectively initiates digital media techniques and bridges standard technologies with interactive and social media. NOTABLE EXPERIENCE AT A GLANCE Facilitated over twenty client SWOT analysis, ten PEST reports and ten complex marketing plans Storyboard, produced and assistant edited three major video projects and one podcasting series Orchestrated convergent marketing projects integrating web, social media, digital, traditional and PR with events tie-in Platform flowed and graphically designed over ten websites including all brand identity, content, newsroom, biographical, messaging and SEO / SEM implementation Obtained press in Detroit News, Eccentric, Troy Times, GLITR, Metro Mode, Oakland Bus Review and other major media in the Metro Detroit area 2007-2009 Successful in writing 100+ press releases for clients, organizations and my own companies Designed hundreds of brochures, flyers, case studies, web graphics, logos, trainings and marketing content elements Created and managed multiple local and national non profit committees as member of the board Successfully managed two staff members and over 150 clients for NETPODS Completed three intricate five-year budgetary scope presentations with P/L, Cash Flow & Balance Sheets Savvy consultant to Metro Detroit’s leading marketing and sales professionals on digital marketing techniques PROFICIENCIES Wordpress | Microsoft Office, CRM & Creative | Adobe Creative | Non Linear Editing Systems | Audio | Web 2 Information Architecture | Identity & Messaging | Communications | Graphic Designer | User Interface | Digital PR Brand Development | Strategic Marketing | Multimedia Content Creation | SEO/SEM Strategies | Marketing Writer EDUCATION 1997-99 Oakland Community College | Auburn Hills, MI | Associates in Liberal Arts Business Concentration 2002-04 Baker College | Auburn Hills, MI | Bachelors of Science in Business Administration Marketing Concentration, Cum Laude & President’s List 2006-2008 Sandler Sales System | Bloomfield Hills, MI | personally trained and coached for 18 months 2009 Spencer Institute | Rancho Santa Margarita, CA | Life Strategies Coaching Certification
COMPREHENSIVE PROFESSIONAL EXPERIENCE (Author) Rev. Dr. Charlene M. Proctor Dir of Marketing & Communications | February 2010-Current Author that has initiated two previous publish campaigns (2005) and currently has a new launch scheduled for 2010. This position is a high intensity environment where I effectively manage communications and strategic marketing. Goals achieved have been an extensive strategic marketing plan and implementation project while managing multiple vendors for supplemental services. Main projects include virtual book tour creation, traveling book tour planning, micro site architecture, graphic design for collateral packages (online and print), digital media creation (videos, podcasts and optimized collateral), SEO, SEM and complete social media coordination (20 platforms). Creatively Mused | Troy, MI Founding Partner | October 2006-Current Full-scale marketing firm focusing on public relations, convergence marketing, broadcast television and content generation. Responsible for client proposals, budgetary scope documents, RFP documentation, research, development and creative services. Current strategic marketing clients flex my skills in architecting a project and implementing solutions from the beginning until go live status. Additional Skills: press release writing, promotional efforts via news outlets, broadcast television filming, editing of raw footage into packaged product, website development, marketing content writing, creation of high level convergent marketing strategies, project management, management of client budgets and integrative social media strategies. NETPODS | Troy, MI Founder & CEO | October 2005-June 2009 NETPODS was created in March of 2005 and implemented with an accompanying online technology by October 2005. We obtained a membership of over 150 clients, e-Newsletter mailing list of 5000+ Metro Detroit professionals and worked with 10+ collaborative organizations by April of 2008. This business expanded my operational, sales, marketing, convergent marketing, social media savvy and public relations experience extensively. Presentational Materials | Expert level PowerPoint, video, podcast, graphic design, web construction, Content Management Systems, Customer Relationship Management, eNewsletter platforms, social media strategies and print. Events | Hosted 30+ total including one large expo (120+ attendees and 6 sponsors). Expert level at creating accompanying promotional packaging for events including innovative trainings, media packets, handouts, press releases, logos, taglines, creative branding, marketing collateral, sponsorship packages, forms, social media campaigns and giveaways. Oversight | 2 staff interns, volunteers and company’s 150 clients Customer Consultation | Savvy social media and strategic marketing expert consulting small business clients on effective techniques to gain measurable visibility for their company. Compassionate, professional and steadfast with the ability to relate with multiple personality types and perform professional damage control, easing tense situations with logic and commonality. IMPORTANT ENDEAVORS The Basket Bistro | 1999-2004 | Owner of high-end corporate gifts company Skills: Operational management, financial planning, strategic marketing, customer relations, wholesale purchasing, creative product development and business planning. Kids N Cars | 2002-2003 | VP Representative for Michigan Skills: Interface with public officials and government leaders, presentational skills and follow-through. Lamaze International | 2002-2003 | Parent’s Committee Member – invitation only Skills: Teamwork, dedication to ongoing initiatives and thoughtful, fact-based input. DONA | 2003-2004 | State of Michigan Representative Skills: Membership development, mentoring new members, and refined organizational representative. Japhet School | 2005 | Video Production for Annual Ask Event Skills: Video Production, Packaging and Direction

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Chris Lakatos Resume July 2010

  • 1. Chris Lakatos Twitter: http://www.twitter.com/cmused 3509 Tothill Drive Troy, MI 48084 Linkedin: http://www.linkedin.com/in/chrislakatos chrislakatos@gmail.com | (248) 330-0437 Progressive marketing professional seeking a vibrant, challenging career which combines my inherent strategic mind with my talents in social media, public relations, interactive media, convergent marketing and digital communications. SUMMARY OF QUALIFICATIONS • Ongoing opportunities to facilitate convergent marketing, public relations, communications and innovative event planning to multiple demographics for 10 years. • Project management from all perspectives (client and deliverable vendor) for 10+ years. • Evokes a unique sense of curiosity with marketing concepts and promotional collateral. • Quickly identifies challenges and contributes valuable input focused on multiple solution outcomes. • Manages tasks, teams and projects successfully with a keen sense of quality and exceptional organizational skills. • Adaptable and able to quickly solve problems in unpredictable public and inter-office environments. • Success at initiatives brought forth by innovative thinking and team building collaboration. • Expert technical experience in multiple systems including email management, customer relationships managers (CRM), content management systems (CMS), database management and video production. • Executes a strengths-based management style with various levels of staff and volunteer teams. • Effectively initiates digital media techniques and bridges standard technologies with interactive and social media. NOTABLE EXPERIENCE AT A GLANCE Facilitated over twenty client SWOT analysis, ten PEST reports and ten complex marketing plans Storyboard, produced and assistant edited three major video projects and one podcasting series Orchestrated convergent marketing projects integrating web, social media, digital, traditional and PR with events tie-in Platform flowed and graphically designed over ten websites including all brand identity, content, newsroom, biographical, messaging and SEO / SEM implementation Obtained press in Detroit News, Eccentric, Troy Times, GLITR, Metro Mode, Oakland Bus Review and other major media in the Metro Detroit area 2007-2009 Successful in writing 100+ press releases for clients, organizations and my own companies Designed hundreds of brochures, flyers, case studies, web graphics, logos, trainings and marketing content elements Created and managed multiple local and national non profit committees as member of the board Successfully managed two staff members and over 150 clients for NETPODS Completed three intricate five-year budgetary scope presentations with P/L, Cash Flow & Balance Sheets Savvy consultant to Metro Detroit’s leading marketing and sales professionals on digital marketing techniques PROFICIENCIES Wordpress | Microsoft Office, CRM & Creative | Adobe Creative | Non Linear Editing Systems | Audio | Web 2 Information Architecture | Identity & Messaging | Communications | Graphic Designer | User Interface | Digital PR Brand Development | Strategic Marketing | Multimedia Content Creation | SEO/SEM Strategies | Marketing Writer EDUCATION 1997-99 Oakland Community College | Auburn Hills, MI | Associates in Liberal Arts Business Concentration 2002-04 Baker College | Auburn Hills, MI | Bachelors of Science in Business Administration Marketing Concentration, Cum Laude & President’s List 2006-2008 Sandler Sales System | Bloomfield Hills, MI | personally trained and coached for 18 months 2009 Spencer Institute | Rancho Santa Margarita, CA | Life Strategies Coaching Certification
  • 2. COMPREHENSIVE PROFESSIONAL EXPERIENCE (Author) Rev. Dr. Charlene M. Proctor Dir of Marketing & Communications | February 2010-Current Author that has initiated two previous publish campaigns (2005) and currently has a new launch scheduled for 2010. This position is a high intensity environment where I effectively manage communications and strategic marketing. Goals achieved have been an extensive strategic marketing plan and implementation project while managing multiple vendors for supplemental services. Main projects include virtual book tour creation, traveling book tour planning, micro site architecture, graphic design for collateral packages (online and print), digital media creation (videos, podcasts and optimized collateral), SEO, SEM and complete social media coordination (20 platforms). Creatively Mused | Troy, MI Founding Partner | October 2006-Current Full-scale marketing firm focusing on public relations, convergence marketing, broadcast television and content generation. Responsible for client proposals, budgetary scope documents, RFP documentation, research, development and creative services. Current strategic marketing clients flex my skills in architecting a project and implementing solutions from the beginning until go live status. Additional Skills: press release writing, promotional efforts via news outlets, broadcast television filming, editing of raw footage into packaged product, website development, marketing content writing, creation of high level convergent marketing strategies, project management, management of client budgets and integrative social media strategies. NETPODS | Troy, MI Founder & CEO | October 2005-June 2009 NETPODS was created in March of 2005 and implemented with an accompanying online technology by October 2005. We obtained a membership of over 150 clients, e-Newsletter mailing list of 5000+ Metro Detroit professionals and worked with 10+ collaborative organizations by April of 2008. This business expanded my operational, sales, marketing, convergent marketing, social media savvy and public relations experience extensively. Presentational Materials | Expert level PowerPoint, video, podcast, graphic design, web construction, Content Management Systems, Customer Relationship Management, eNewsletter platforms, social media strategies and print. Events | Hosted 30+ total including one large expo (120+ attendees and 6 sponsors). Expert level at creating accompanying promotional packaging for events including innovative trainings, media packets, handouts, press releases, logos, taglines, creative branding, marketing collateral, sponsorship packages, forms, social media campaigns and giveaways. Oversight | 2 staff interns, volunteers and company’s 150 clients Customer Consultation | Savvy social media and strategic marketing expert consulting small business clients on effective techniques to gain measurable visibility for their company. Compassionate, professional and steadfast with the ability to relate with multiple personality types and perform professional damage control, easing tense situations with logic and commonality. IMPORTANT ENDEAVORS The Basket Bistro | 1999-2004 | Owner of high-end corporate gifts company Skills: Operational management, financial planning, strategic marketing, customer relations, wholesale purchasing, creative product development and business planning. Kids N Cars | 2002-2003 | VP Representative for Michigan Skills: Interface with public officials and government leaders, presentational skills and follow-through. Lamaze International | 2002-2003 | Parent’s Committee Member – invitation only Skills: Teamwork, dedication to ongoing initiatives and thoughtful, fact-based input. DONA | 2003-2004 | State of Michigan Representative Skills: Membership development, mentoring new members, and refined organizational representative. Japhet School | 2005 | Video Production for Annual Ask Event Skills: Video Production, Packaging and Direction