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Chris matthews career highlights

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This document provides a summary of projects and accomplishments by Chris Matthews for several companies. It describes Matthews developing global marketing workshops and implementing a digital asset management system for Specialized bicycles. It also discusses Matthews starting Specialized's social media efforts, producing TV commercials for the Tour de France, and managing partnerships between Specialized and McLaren and the Dave Matthews Band. The document further outlines Matthews' work building the brand identity and media coverage for GeneSolve, as well as designing doctor training materials.

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Chris Matthews Some highlights of things Ive actually done.
Chris matthews career highlights
Specialized Global Marketing Team Offsite Workshops Starting in 2006, I developed and ran twice-yearly meetings of our global marketing managers, bringing together the entire team from around the world for discussions and workshops on brand strategy (Fall), and execution (Spring).
Digital Asset Management One of the first things I did when I started at Specialized in 2005 was to research and implement a digital asset management system for the global organization. This single system eliminated brand inconsistencies that had plagued the company for years. It wasnt my job to do this, but that never mattered at Specialized. Its still in use today. Case Study: http://www.celum.com/customers/success-stories/specialized/
Digital Marketing Tools and Technologies I brought many new digital tools and technologies into the Specialized Marketing team, including shared online spreadsheets (for crowdsourced translation projects), wiki pages (for internal project management and meeting note taking), cloud-based database tools (for consumer product registration), blogging platforms (for influencer programs), as well as pretty much every social media tool, from Facebook to Spotify.
Specialized Social Media Between 2005-2007, I started all of Specializeds social media efforts. Within 2 years Id hired the first social team, and it became the foundation for a complete rebuild of Specializeds digital brand. There are now dedicated social media team members in every global office.
Tour de France TV Commercials I managed production for the first Specialized TV commercials in 2007. Success led to 4 subsequent years of managing increasingly ambitious film shoots under tight budgets and deadlines. The first year we produced two 30-second spots that broadcast in 67 countries, total budget under $60K. click to play
The Specialized Angel The Tour of California was introduced in February 2006. Our brand needed to own this Pro Tour event happening in our backyard. I suggested an angel. Great idea, they said. Go do it. Race organizers tried to have me arrested for usurping their media coverage (I wasnt).
Specialized & McLaren One of my first projects as Director of International Marketing was to develop and manage the kickoff of a brand partnership between Specialized and the F1 car company McLaren. We oversold the bike, it won its first race, and we monopolized global media for a month and not just for bike media. Fun times.
Specialized & The Dave Matthews Band The bassist for DMB wanted a new mountain bike, and somehow got my number. I turned that call into a multi-year partnership with the band, including DMB fan club contests, VIP riding experiences, and 40+ bikes that went on tour with the band, who all regularly rode them for exercise.
Chris matthews career highlights
GeneSolve Brand Identity I built the GeneSolve brand from scratch, working with doctors to clarify the brands values, our product, our position, and corporate identity.
GeneSolve Media Coverage I worked to communicate GeneSolve's brand and value proposition across multiple media channels, building awareness and generating new patient and doctor leads. One of our first national media wins was a 2-page feature article on GeneSolve and the future of healthcare in the October issue of Outside Magazine. GeneSolve was also featured in Elle UK (March 2015 issue), WSJ (Dec 30/14), and dozens of radio & TV interviews
GeneSolve Doctor Training Curriculum I designed and created extensive doctor training curriculum and materials to facilitate fast onboarding of new doctors. These materials included tutorial videos for the platform, office staff manuals, and continuing education modules.
Brands arent always based on a transaction.
Introducing our lawn dinosaur, Dug the T-Rex. We dress him up
Thanksgiving 2014 - Total reach >3x page likes - Engagement 10% - 0.07% negative sentiment
Hes been Reddits front page #1 spot on three different occasions
Were at the end of the beginning.

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Chris matthews career highlights

  • 1. Chris Matthews Some highlights of things Ive actually done.
  • 3. Specialized Global Marketing Team Offsite Workshops Starting in 2006, I developed and ran twice-yearly meetings of our global marketing managers, bringing together the entire team from around the world for discussions and workshops on brand strategy (Fall), and execution (Spring).
  • 4. Digital Asset Management One of the first things I did when I started at Specialized in 2005 was to research and implement a digital asset management system for the global organization. This single system eliminated brand inconsistencies that had plagued the company for years. It wasnt my job to do this, but that never mattered at Specialized. Its still in use today. Case Study: http://www.celum.com/customers/success-stories/specialized/
  • 5. Digital Marketing Tools and Technologies I brought many new digital tools and technologies into the Specialized Marketing team, including shared online spreadsheets (for crowdsourced translation projects), wiki pages (for internal project management and meeting note taking), cloud-based database tools (for consumer product registration), blogging platforms (for influencer programs), as well as pretty much every social media tool, from Facebook to Spotify.
  • 6. Specialized Social Media Between 2005-2007, I started all of Specializeds social media efforts. Within 2 years Id hired the first social team, and it became the foundation for a complete rebuild of Specializeds digital brand. There are now dedicated social media team members in every global office.
  • 7. Tour de France TV Commercials I managed production for the first Specialized TV commercials in 2007. Success led to 4 subsequent years of managing increasingly ambitious film shoots under tight budgets and deadlines. The first year we produced two 30-second spots that broadcast in 67 countries, total budget under $60K. click to play
  • 8. The Specialized Angel The Tour of California was introduced in February 2006. Our brand needed to own this Pro Tour event happening in our backyard. I suggested an angel. Great idea, they said. Go do it. Race organizers tried to have me arrested for usurping their media coverage (I wasnt).
  • 9. Specialized & McLaren One of my first projects as Director of International Marketing was to develop and manage the kickoff of a brand partnership between Specialized and the F1 car company McLaren. We oversold the bike, it won its first race, and we monopolized global media for a month and not just for bike media. Fun times.
  • 10. Specialized & The Dave Matthews Band The bassist for DMB wanted a new mountain bike, and somehow got my number. I turned that call into a multi-year partnership with the band, including DMB fan club contests, VIP riding experiences, and 40+ bikes that went on tour with the band, who all regularly rode them for exercise.
  • 12. GeneSolve Brand Identity I built the GeneSolve brand from scratch, working with doctors to clarify the brands values, our product, our position, and corporate identity.
  • 13. GeneSolve Media Coverage I worked to communicate GeneSolve's brand and value proposition across multiple media channels, building awareness and generating new patient and doctor leads. One of our first national media wins was a 2-page feature article on GeneSolve and the future of healthcare in the October issue of Outside Magazine. GeneSolve was also featured in Elle UK (March 2015 issue), WSJ (Dec 30/14), and dozens of radio & TV interviews
  • 14. GeneSolve Doctor Training Curriculum I designed and created extensive doctor training curriculum and materials to facilitate fast onboarding of new doctors. These materials included tutorial videos for the platform, office staff manuals, and continuing education modules.
  • 15. Brands arent always based on a transaction.
  • 16. Introducing our lawn dinosaur, Dug the T-Rex. We dress him up
  • 17. Thanksgiving 2014 - Total reach >3x page likes - Engagement 10% - 0.07% negative sentiment
  • 18. Hes been Reddits front page #1 spot on three different occasions
  • 19. Were at the end of the beginning.