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ChrisCarlstrom-Resume
- 1. CHRISTOPHER R. CARLSTROM Cumberland, RI 02864 (401) 440-1281 Chris@ReelBigMedia.com SUMMARY Strategic Marketing professional with over 10 years experience driving brand growth, strategic marketing and product visibility for national and regional companies. Comprehensive experience in product positioning, branding, sourcing, event management promotional visibility, training, and team building. Some experiences include driving sales, increasing distribution of products, as well as on/off-premise merchandising and brand visibility techniques; creating and implementing brand specific marketing strategies, training documents, and presentations for internal and client facing purposes; reviewing industry trends, staying proactively educated on all related information, and the ability to identify competitive brands and their associated marketing strategies. I strongly believe that my extensive sales, marketing and management skills, as well as my ten years of experience in the beverage, media and technology industries, will provide significant value to your company. I possess an impeccable work ethic and a passion to excel in any work environment to which my former employers will attest to. I am excited to hear more regarding the position and am available for an interview at your earliest convenience. CORE COMPETENCIES Sales & Marketing Excellent Written & Verbal Communication Skills Reporting & Inventory Multi-Media Marketing Market Research Competitive / Strategic Planning Budgeting / Forecasting Social Media & Web Messaging Product Development COMPUTER SKILLS Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Adobe Acrobat WORK EXPERIENCE REEL BIG MEDIA - 2012- PRESENT Sales & Marketing Director Responsible for new customer acquisition, and all facets of marketing for one of New Englands most progressive and creative media companies In charge of ensuring all clients marketing, creative, and production needs are met. Develop and coordinate sales selling cycle and methodology Direct and oversee the company marketing function to identify and develop new customers for products and services. Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development. Analyze and evaluate the effectiveness of sales, methods, costs, and results Directly manage major and critical developing client accounts, and coordinate the management of all other accounts. Participate in the development of new project proposals. Establish and implement short- and long-range goals, objectives, policies, and operating procedures. MOSAIC SALES SOLUTIONS - 2013-Oct. 2014 Dell Computers Southeast Regional Manager Responsible for hiring, training, scheduling, and overseeing student run events on campus Met or exceeded all program sales goals and metrics while managing a team of over 30 student ambassadors across the Southeast region Retrained all underperforming employees and provided weekly sales advice during regional conference calls, resulting in the highest grossing region in the country. Created, edited, and scheduled Dell and Dell Campus national and geo-targeted sales and marketing social media posts
- 2. MOSAIC SALES SOLUTIONS - 2012- 2013 Anheuser-Busch InBev Market Manager Responsible for hiring, training, scheduling, and overseeing promotional events both on/off premise, while creating, and growing wholesaler/ABI/retail relationships Created and instituted training documents used nationwide by both market managers and brand ambass adors to further overall product knowledge for a wide array of ABI products Responsible for reporting daily and weekly in order to maintain a seamless communication network within the program Relocated and oversaw all ABI promotions in Panama City Beach throughout the 2013 spring break season. The program met or exceeded all metrics set by ABI & Mosaic Created & presented weekly client facing reports to better monitor program successes and obstacles Managed the launch and execution of all Stella Artois and Stella Artois Cidre promotional events in Boston and surrounding areas WACHUSETT BREWING COMPANY - WESTMINSTER, MA - 2008-2011 Regional Account Manager Successfully introduced Wachusett line of products into the Rhode Island market Main point of contact between customer, distributor, and Brewery Responsible for sales & marketing, promotions, inventory, delivery, and contract negotiations Developed extensive relationships with local and regional industry professionals Increased territory sales from >1k cases to <17k cases in under three years MCLAUGHLIN & MORAN INC. - CRANSTON, RI 2004-2008 Product Merchandiser Contemporary Marketing Created in-store displays for Anheuser-Busch product lines Partnered with Sales team to increase overall brand awareness, visibility, and demand Planned and managed all aspects of promotional events including tastings, fundraisers, etc. Provided point of sale advertising materials to customers as needed EDUCATION BA Business Administration & Management - Rhode Island College ADDITIONAL CERTIFICATIONS/AKNOWLEDGMENTS EMT-Basic Certified AB-InBev Draft Master Certified Beer, Wine & Spirits - Food Pairing Specialist Founder of Spectrum Awareness Fundraising Organization for Local Special Needs Children