Christopher Owens
- 6. fall in love with brands. shop for products.
- 7. fall in love with brands. Products are exhilarating. Brands are enveloping. Products grab you. Brands embrace you. Products are 鍖eeting. Brands are immersive. And both need each other to grow. shop for products.
- 8. A BRAND IS A PROMISE
- 9. A BRAND IS A PROMISE WHAT'S YOURS?
- 10. A NAME A LOGO AN ORGANIZATION A PERSON A TAGLINE AN AD CAMPAIGN A BRAND IS NOT JUST A
- 11. PROMISEA BRAND IS A
- 12. PROMISE EVERYTHING COMMUNICATES editors masthead design/layout typefacessubject matter paper stock tone of voice delivery vehicle writers audience advertisers price
- 13. EVERYTHING COMMUNICATES editors masthead design/layout typefacessubject matter paper stock tone of voice delivery vehicle writers audience advertisers price
- 14. EVERYTHING COMMUNICATES editors masthead design/layout typefacessubject matter paper stock tone of voice delivery vehicle writers audience advertisers price
- 15. EVERYTHING COMMUNICATES editors masthead design/layout typefacessubject matter paper stock tone of voice delivery vehicle writers audience advertisers price
- 16. EVERYTHING COMMUNICATES editors masthead design/layout typefacessubject matter paper stock tone of voice delivery vehicle writers audience advertisers price
- 17. EVERYTHING COMMUNICATES editors masthead design/layout typefacessubject matter paper stock tone of voice delivery vehicle writers audience advertisers price
- 18. EVERYTHING COMMUNICATES editors masthead design/layout typefacessubject matter paper stock tone of voice delivery vehicle writers audience advertisers price
- 21. 4
- 22. 4 3
- 24. A COMFORTABLE PLACE TO STAY A DUMP FOR CHEAPSKATES
- 25. A COMFORTABLE PLACE TO STAY A DUMP FOR CHEAPSKATES
- 26. A COMFORTABLE PLACE TO STAY A DUMP FOR CHEAPSKATES
- 27. A COMFORTABLE PLACE TO STAY A DUMP FOR CHEAPSKATES FRUGALITY
- 28. FRUGALITY
- 29. PRODUCT
- 30. SKILL PRODUCT
- 41. Strong brands achieve three important criteria STRATEGIC APPROACH
- 42. Strong brands achieve three important criteria STRATEGIC APPROACH Conviction Connection Consistency
- 43. BRAND PROMISE Brand vision Highest calling of the brand
- 44. BRAND PROMISE Brand vision Highest calling of the brand
- 45. BRAND PROMISE Brand vision Highest calling of the brand Brand positioning To target audience, Brand X is the competitive set that most compelling benefit
- 46. BRAND PROMISE Brand vision Highest calling of the brand Brand positioning To target audience, Brand X is the competitive set that most compelling benefit FOR WHOM? ONE OF WHAT? WHY PREFER IT?
- 47. BRAND PROMISE Brand vision Highest calling of the brand Brand positioning To target audience, Brand X is the competitive set that most compelling benefit Brand personality Attributes that personify the brand
- 48. Brand vision Highest calling of the brand Brand positioning To target audience, Brand X is the competitive set that most compelling benefit Brand personality Attributes that personify the brand Brand affiliation Aspirational user imagery BRAND PROMISE
- 49. Brand vision Highest calling of the brand Brand positioning To target audience, Brand X is the competitive set that most compelling benefit Brand personality Attributes that personify the brand Brand affiliation Aspirational user imagery BRAND PROMISE
- 50. Brand vision Highest calling of the brand Brand positioning To target audience, Brand X is the competitive set that most compelling benefit Brand personality Attributes that personify the brand Brand affiliation Aspirational user imagery BRAND PROMISE
- 51. Brand vision Highest calling of the brand Brand positioning To target audience, Brand X is the competitive set that most compelling benefit Brand personality Attributes that personify the brand Brand affiliation Aspirational user imagery BRAND PROMISE
- 53. QUESTIONS?