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ChristopherJBarrett CV

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Chris Barrett
Chris Barrett

Christopher Barrett has experience with a wide range of marketing projects including: 1) Global advertising campaigns that cut through to hard-to-reach audiences with an ironic tone of voice. 2) Brand development for a budget-luxury hotel chain focused on understanding customer wants. 3) Global communication platforms for spirits brands that contrast styles and replicate tasting experiences.

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CHRISTOPHER BARRETT Selected projects.
Global advertising campaign : Ever-changing execution combined with a deliberately knowing and ironic tone of voice helped cut through to a hard-to-reach audience. DIESEL
Brand development : A budget-luxury hotel chain, which proves it understands what it’s customers want, by focusing communication on the audience. CITIZEN M
BUSHMILLS Global communication platform : Contrasting with the solitary status-laden world of Scotch, Bushmills Irish Whiskey celebrates male friendship.
TALISKER Global communication platform: Placing Talisker at the centre of the great outdoors the intense experience of tasting the product is not described, but replicated.
SINGLETON Global campaign: New single malt whisky convinces by simple communication on taste credentials, and recommendation.
RED STRIPE Engagement platform : Using no bought media, Red Stripe aims to engage it’s audience by doing, not saying, and by creative cultural collaborations.
ABSOLUT Global fashion project: Get close to an insider fashion audience and talk their language, by creating a limited edition fashion brand, by appointment only.
OXFAM INTERNATIONAL Global fair trade platform: by creating a brand, Oxfam could talk about the complicated details of global trade inequality, without an expensive campaign structure.
LAKEROL European comms platform: introduce Scandinavia’s strange tasting, but most popular candy to the rest of Europe, in a fun engaging manner.
MORGAN’S SPICED UK advertising campaign: using irony and wit, the campaign targeted young men, by recognizing that adventurous choices, depend on where you’re standing.
PISANG AMBON European campaign : Position banana liquer as both the perfect cocktail mixer, and a social favourite, using offbeat humour to impute the brands offbeat personality.
CLARO! Brand development: Launch a summer beer, from a Dutch brewer, without hiding its origins, and using honesty as a communications weapon.
THE OTHER FINAL Feature film: Develop, fund and market a documentary feature, where the two lowest-ranked football teams play a game on the same day as the World Cup Final.

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ChristopherJBarrett CV

  • 2. Global advertising campaign : Ever-changing execution combined with a deliberately knowing and ironic tone of voice helped cut through to a hard-to-reach audience. DIESEL
  • 3.
  • 4.
  • 5. Brand development : A budget-luxury hotel chain, which proves it understands what it’s customers want, by focusing communication on the audience. CITIZEN M
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. BUSHMILLS Global communication platform : Contrasting with the solitary status-laden world of Scotch, Bushmills Irish Whiskey celebrates male friendship.
  • 11.
  • 12.
  • 13. TALISKER Global communication platform: Placing Talisker at the centre of the great outdoors the intense experience of tasting the product is not described, but replicated.
  • 14.
  • 15.
  • 16. SINGLETON Global campaign: New single malt whisky convinces by simple communication on taste credentials, and recommendation.
  • 17.
  • 18.
  • 19. RED STRIPE Engagement platform : Using no bought media, Red Stripe aims to engage it’s audience by doing, not saying, and by creative cultural collaborations.
  • 20.
  • 21. ABSOLUT Global fashion project: Get close to an insider fashion audience and talk their language, by creating a limited edition fashion brand, by appointment only.
  • 22.
  • 23.
  • 24.
  • 25. OXFAM INTERNATIONAL Global fair trade platform: by creating a brand, Oxfam could talk about the complicated details of global trade inequality, without an expensive campaign structure.
  • 26.
  • 27.
  • 28.
  • 29. LAKEROL European comms platform: introduce Scandinavia’s strange tasting, but most popular candy to the rest of Europe, in a fun engaging manner.
  • 30.
  • 31.
  • 32.
  • 33. MORGAN’S SPICED UK advertising campaign: using irony and wit, the campaign targeted young men, by recognizing that adventurous choices, depend on where you’re standing.
  • 34.
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  • 36. PISANG AMBON European campaign : Position banana liquer as both the perfect cocktail mixer, and a social favourite, using offbeat humour to impute the brands offbeat personality.
  • 37.
  • 38.
  • 39. CLARO! Brand development: Launch a summer beer, from a Dutch brewer, without hiding its origins, and using honesty as a communications weapon.
  • 40.
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  • 42. THE OTHER FINAL Feature film: Develop, fund and market a documentary feature, where the two lowest-ranked football teams play a game on the same day as the World Cup Final.
  • 43.