The document discusses how the way an artwork is created (its form) is as important as its content or intended message. An artwork's form includes elements of art, principles of design, and the physical materials used. An artwork's content includes both the artist's intended message and the actual message conveyed, as well as how individual viewers react to and interpret the work. The document also quotes Chuck Close and Sol LeWitt discussing how imposing self-limitations and making planning decisions beforehand can enhance an artwork's emotional impact and open new creative doors.