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Marketing Ass
Marketing Ass
Brad is a Marketing Executive at WeSellCrap Inc
Hes eager to the point of desperation to get a
seat on the company board. Hell 鍖atter & befriend
allies, yet ruthlessly sacri鍖ce them as soon as they
become a liability to his ambitions.

A mobile shooter game with a twist, forget the
bullets, your weapons are slick marketing-speak &
deadly boardroom politics. A game exploring the
鍖ne corporate line between con鍖dence & fear,
shamelessness & shame.
You control Brad in his efforts
to climb the Corporate Ladder
Key Features
 Various levels of play
 Low intensity play - of鍖ce politics - try to be
  the most popular with the most popular &
  powerful colleagues - casual minigames
 High intensity play - marketing meetings -
  competing with other characters for the
  bosss favour
 Bonus levels - aiming kisses at the bosss ass
  - elbow others out of your way
Pep Talk
Improve your Popularity amongst your Team
 Try to fathom the complex group dynamics
Genre
 Simple point and click shooter game
     Concept started off as an FPS (鍖rst
      person shooter) with a twist
 Entertaining, Humorous & Satisfying
 Educational - there are some morals in there
  somewhere
Platform
 Open issue - platform undecided - current
  prototype favourites are:
  Mobile - casual fun on the go!
     simple single-button interaction or
        push-the-right-button interaction
  Web for less spectacular but more
    customisable experience
       simple point and click interaction
       sell to big companies $$$
Key Mechanics
 Keep the rhythm (like Guitar Hero or Ratchet &
  Clank alien level)
 Keep various rhythms, and prioritise most
  important for your needs
 Agree with the boss before others
 Be quick to agree with or interrupt your
  opponents rhythm and take back the spotlight
 Hidden information - know other characters
  corporate status but not your own - assess
  yourself
Stun your Opponent
Keep the rhythm, time clicks with the blahs
and turn your sharp worded wit on Mr.Smug
Stun your Opponent
    Your words decimate him
Mr.Smug loses his hold on his allies
Stun your Opponent
           Victory is yours!
Mr.Smugs allies now respect & fear you!
Concerns
 Careful targeting of audience & localisation
 Such a game would be unacceptable in some
  countries & for some cultures
 Interaction & game mechanics would have to
  be modi鍖ed for different cultures - for Far
  East cultures the interaction would have to
  be more subtle and handled with respect
More Possibilities
 What other type of levels could be part of
  this game:
     The sales pitch
     The Reward
Sales Talk
 Convince the
WeSellCrap Inc.
Management they
need your ideas
The Hard Sell
As you Level Up things get tougher
It was Worth It!
The boardroom seat is yours!
but youre not yet the CEO....

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ciaran, patrizia and anakaisa's game concept

  • 2. Marketing Ass Brad is a Marketing Executive at WeSellCrap Inc Hes eager to the point of desperation to get a seat on the company board. Hell 鍖atter & befriend allies, yet ruthlessly sacri鍖ce them as soon as they become a liability to his ambitions. A mobile shooter game with a twist, forget the bullets, your weapons are slick marketing-speak & deadly boardroom politics. A game exploring the 鍖ne corporate line between con鍖dence & fear, shamelessness & shame.
  • 3. You control Brad in his efforts to climb the Corporate Ladder
  • 4. Key Features Various levels of play Low intensity play - of鍖ce politics - try to be the most popular with the most popular & powerful colleagues - casual minigames High intensity play - marketing meetings - competing with other characters for the bosss favour Bonus levels - aiming kisses at the bosss ass - elbow others out of your way
  • 5. Pep Talk Improve your Popularity amongst your Team Try to fathom the complex group dynamics
  • 6. Genre Simple point and click shooter game Concept started off as an FPS (鍖rst person shooter) with a twist Entertaining, Humorous & Satisfying Educational - there are some morals in there somewhere
  • 7. Platform Open issue - platform undecided - current prototype favourites are: Mobile - casual fun on the go! simple single-button interaction or push-the-right-button interaction Web for less spectacular but more customisable experience simple point and click interaction sell to big companies $$$
  • 8. Key Mechanics Keep the rhythm (like Guitar Hero or Ratchet & Clank alien level) Keep various rhythms, and prioritise most important for your needs Agree with the boss before others Be quick to agree with or interrupt your opponents rhythm and take back the spotlight Hidden information - know other characters corporate status but not your own - assess yourself
  • 9. Stun your Opponent Keep the rhythm, time clicks with the blahs and turn your sharp worded wit on Mr.Smug
  • 10. Stun your Opponent Your words decimate him Mr.Smug loses his hold on his allies
  • 11. Stun your Opponent Victory is yours! Mr.Smugs allies now respect & fear you!
  • 12. Concerns Careful targeting of audience & localisation Such a game would be unacceptable in some countries & for some cultures Interaction & game mechanics would have to be modi鍖ed for different cultures - for Far East cultures the interaction would have to be more subtle and handled with respect
  • 13. More Possibilities What other type of levels could be part of this game: The sales pitch The Reward
  • 14. Sales Talk Convince the WeSellCrap Inc. Management they need your ideas
  • 15. The Hard Sell As you Level Up things get tougher
  • 16. It was Worth It! The boardroom seat is yours! but youre not yet the CEO....