This document describes a proposed mobile game called "Marketing Ass" where the player takes on the role of a marketing executive trying to climb the corporate ladder at their company. The game would involve various levels simulating office politics and marketing meetings, requiring the player to schmooze colleagues, interrupt opponents, and keep rhythm to please the boss. While the game aims to be entertaining and humorous, the document notes it may be unacceptable in some countries or cultures and would require modifications to interaction and mechanics depending on the target audience.
2. Marketing Ass
Brad is a Marketing Executive at WeSellCrap Inc
Hes eager to the point of desperation to get a
seat on the company board. Hell 鍖atter & befriend
allies, yet ruthlessly sacri鍖ce them as soon as they
become a liability to his ambitions.
A mobile shooter game with a twist, forget the
bullets, your weapons are slick marketing-speak &
deadly boardroom politics. A game exploring the
鍖ne corporate line between con鍖dence & fear,
shamelessness & shame.
4. Key Features
Various levels of play
Low intensity play - of鍖ce politics - try to be
the most popular with the most popular &
powerful colleagues - casual minigames
High intensity play - marketing meetings -
competing with other characters for the
bosss favour
Bonus levels - aiming kisses at the bosss ass
- elbow others out of your way
5. Pep Talk
Improve your Popularity amongst your Team
Try to fathom the complex group dynamics
6. Genre
Simple point and click shooter game
Concept started off as an FPS (鍖rst
person shooter) with a twist
Entertaining, Humorous & Satisfying
Educational - there are some morals in there
somewhere
7. Platform
Open issue - platform undecided - current
prototype favourites are:
Mobile - casual fun on the go!
simple single-button interaction or
push-the-right-button interaction
Web for less spectacular but more
customisable experience
simple point and click interaction
sell to big companies $$$
8. Key Mechanics
Keep the rhythm (like Guitar Hero or Ratchet &
Clank alien level)
Keep various rhythms, and prioritise most
important for your needs
Agree with the boss before others
Be quick to agree with or interrupt your
opponents rhythm and take back the spotlight
Hidden information - know other characters
corporate status but not your own - assess
yourself
9. Stun your Opponent
Keep the rhythm, time clicks with the blahs
and turn your sharp worded wit on Mr.Smug
10. Stun your Opponent
Your words decimate him
Mr.Smug loses his hold on his allies
11. Stun your Opponent
Victory is yours!
Mr.Smugs allies now respect & fear you!
12. Concerns
Careful targeting of audience & localisation
Such a game would be unacceptable in some
countries & for some cultures
Interaction & game mechanics would have to
be modi鍖ed for different cultures - for Far
East cultures the interaction would have to
be more subtle and handled with respect
13. More Possibilities
What other type of levels could be part of
this game:
The sales pitch
The Reward