Cid auto deck 201704 English version
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This document discusses a used car video commerce platform that aims to address problems with asymmetric information between used car buyers and sellers. The solution involves producing video content of cars to provide more accurate and reliable information to buyers. It also uses on-board diagnostics to monitor cars' conditions and guarantee their quality. The platform aims to become the most trustworthy used car product by showing buyers the right products through active advertising like live video broadcasts. It analyzes the potential market size and current status, and outlines growth strategies involving partnerships and social networking.
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![raymond.min@cidauto.kr
[ ]Used Car Video Commerce](https://image.slidesharecdn.com/cidautodeck201704englishversion1-170415043825/85/Cid-auto-deck-201704-English-version-1-320.jpg)
Cid auto deck 201704 English version
- 1. raymond.min@cidauto.kr [ ]Used Car Video Commerce
- 2. Were the first Video Commerce Used Car Sales Platform & the Most Trustworthy Used Car product.
- 3. Problems Buyers (Customers) Fake products : Always worry about buying used cars basically Malfunction of used cars Asymmetric information Suppliers (Used Car Dealers) Few advertising channels (Passive AD) Slow Sales
- 4. Video contents : More accurate, reliable, & easy to understand. ( Even for ones who dont know cars well) OBD ( On Board Diagnostics) : Provides live-time data about the cars condition. Guarantee quality & exclusive after-service. Active Advertisement : Show the right product to the right customer SOLUTION Home Shopping Broadcasting OBD(On Board Diagnostics)
- 5. O2O(Online to Offline) Business , Broadcasting System
- 6. TAM (Total Available Market) : Worldwide Used Car Platform Market Size SAM (Serviceable Available Market) : Total S. Korea Used Car Market Size SOM (Serviceable Obtainable Market) : S. Korea Used Car Sales Platform Market Size MarketSize 60 Million 31 Billion *Approx. *Approx. (Unit : USD) Source : / Korea Trade Organization *Approx. 3 Billion
- 9. COMPETITION
- 10. Meet Our Team Min Ho Kee CEO, Founder -Kumho-Hertz rent-car - Pandora - ADOP - Inkomaro Miguel - CTO Web, App(Android, IOS) Developer 6 Years Lee, Joon Hyun Film (3 yrs) Cha, yeong hye Design(1 yr)
- 11. OUR CURRNET STATUS Doing SNS and Producing Video Contents More than 16,000 Subscribers Agreements with the Racing Model Association and Universities specialized in Filming Agreements with more than 10 used car dealers Korean governments aid to support developing the mobile application CY2017 Top 300 Start-up designated by Korean Government In Korea,
- 13. THANK YOU We look forward to cooperating with you
- 14. Appendix. Business Procedure OBD Guarantee program CUSTOMERDEALER SERVICE PLATFORM Apply for service with product 1st Check-up Stock product Organize broadcasting schedule Check the broadcasting schedule, Apply for broadcasting alarm Broadcasting Submit Purchase Request Connect both parties Visit the siteMeet customer Sale Complete Save as VOD 2nd Check-up Producing scenes Install OBD
- 15. GROWTH STRATEGY EVENTS PARTNERSHIPS SOCIAL NETWORKING YOUTUBE Local Celebrities, Youtube stars Racing Models Racing Events Local used car companies Finance Capitals OBD producers Facebook Instagram Live streaming broadcasts Channels by state
Editor's Notes
- #7: Regarding the market size, As you see, used car market is very huge market.
- #8: This slide shows you the role of 3 players in our product. Suppliers check up the OBD and make the Video by themselves. Buyers roles are watch, make a reservation, meet the supplier. In our case, well check the process
- #9: This is our Business Model. For Buyers, its free. Well receive Sales commission from car dealers. However car dealers love our product, because we make them sell used car quickly.
- #10: Regarding the competition, most competitors are focusing on B2C and buyer-friendly market. But well be the first one balancing both sellers and buyers at the same time.
- #13: This is about our milestone Our used car video commerce application will be launched next Feb. by Korean governments financial support. In the 2nd half of 2017, OBD application will be launched We can start Online to Offline business from 2018.