Risky Design Innovation: Defining the Role of Designers in the Future
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Sooshin Choi is the Provost and Vice President of the College for Creative Studies and Vice President of Education for IDSA. The document discusses the role of design in innovation and the future. It argues that we need more "seers and doers" who can envision new possibilities and make them reality. The future requires designers who are conceptors, conductors, and connectors - those who can envision visions, implement ideas, and connect different areas to create new value. A designer's role involves considering a project's soul, skeleton, and skin as well as using their brain, heart, and gut.
Risky Design Innovation: Defining the Role of Designers in the Future
- 1. Sooshin Choi College for Creative Studies Provost and Vice President Professor of Design Vice President of Education, IDSA Risky Design Innovation: Defining The Roles of Design For the Future
- 2. design brings innovation for the future. 息 Sooshin Choi, 2013
- 3. 1. design begins with seeing (what others cant) 息 Sooshin Choi, 2013 and ends with making others see
- 4. my concern: we have many thinkers now. but not enough seers and doers. 息 Sooshin Choi, 2013
- 5. a new design process: 息 Sooshin Choi, 2013 1: invisibles 2: visibles 3: tangibles 4: deliverables
- 6. 2. innovation begins with giving up the most needed 息 Sooshin Choi, 2013 and ends with filling the blank
- 7. Electric Fan, GE 息 Sooshin Choi, 2013 Air Multiplier, Dyson
- 8. Horse Carriage 息 Sooshin Choi, 2013 Motor Carriage, Daimler (1886)
- 9. Aircraft, Orville and Wilbur Wright 息 Sooshin Choi, 2013 F18, Boeing
- 10. Blackberry 息 Sooshin Choi, 2013 iPhone, Apple
- 11. improvement: -- un-necessity + necessity 息 Sooshin Choi, 2013 innovation: -- necessity + new solution get rid of those you think cant live without.
- 12. 3. the future needs designers 息 Sooshin Choi, 2013 not those who knows how to design
- 13. CONCEPTOR Sees and shares visions for future CONDUCTOR Gets things done CONNECTOR Connects things to create new value 息 Sooshin Choi, 2013 DESIGNERS ROLES
- 14. SOUL About what it means SKELETON About how it works SKIN About how it looks DESIGNERS CONCERNS 息 Sooshin Choi, 2013
- 15. BRAIN See people as users or customers. HEART See users or customers as people. GUT Deliver what YOU think is right. DESIGNERS ORGANS 息 Sooshin Choi, 2013
- 16. the future is already here. are we? Sooshin Choi sooshin.choi@gmail.com sooshin@collegeforcreativestudies.edu