際際滷

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The Future of Logistics:
Opportunities Abound
Dynamics to facilitate global trade.
My background
 Born into it. My father worked for Kintetsu from the early 70s.
 January, 1977, started a Customs brokerage and freight forwarder
in Chicago.
 1993 graduated university and joined the 鍖rm.
 Licensed Customs broker, air freight forwarder, ocean freight
forwarder.
 Board of directors of the national association of Customs brokers
and freight forwarders in the USA, NCBFAA.
This morning we will:
 Look at the present (really quickly).
 Look at the near future (in much more depth).
 Discuss the changing face of trade (regulations, security,
sustainability)
 Using the internet and social media to build brand and
reputation.
 Highlight the value of independent professionals.
 Future growth opportunities through innovation.
 Look waaayyy out into the The Were going to Mars
Airlines and Steamship Lines
 2009: ($4.7 billion)
 2010: $16 billion
 2011: $8.8 billion
 2012: $7.6 billion (est)
 2013: $12.7 billion
(est, on 1.7% margins)
 2009: ($11.3
billion)
 2010: $10 billion
 2011: ($5.9 billion)
 2012: ($1.3 billion)
Publicly traded companies only.
Steamship Lines
Steamship Lines
Bigger is better?
And the airlines?
Asset owners force choices
 Supply chain from
beginning to end relies
on asset owners.
 When the asset
owners cannot manage
their businesses, the
logisticians become
the experts.
Other factors we cannot control
 Raw material availability
 Climate change
 Strikes, riots, civil
commotions
 Oil prices
 Slow steaming, capacity
鍖uctuations (sea and air)
What we can control
 Business decisions to mitigate or minimize risks.
 Fuel hedging
 Steps towards reducing carbon footprint
 Use multimodal transport to redirect cargo.
So...what is our future?
Future Outlook 2013: Sri Lanka
Policies to promote value addition into fast
expanding supply chain industries and
entrep担t trade are expected to sustain earnings
from exports. Further, earnings from trade in
services are poised to grow with the 5-hubs
namely, the maritime, aviation, knowledge,
commercial and energy sectors and tourism
emerging as key growth sectors in the economy.
Source: Central Bank of Sri Lanka 2012 report
Market knowledge is power!
We know carriers, transit times, routes.
We know airlines, schedules,
timetables, cut-offs.
We know Customs regulations.
It is not all automated.
Trade Protections
Product Safety
Intellectual
Property Rights
Antidumping /
countervailing
duties
There is only one Customs agency per
country.
Security will play a major role in
our future success and 鍖nancial health.
In the future, it will be about data.
 Can you analyze it?
 Can you offer
predictions or models
based on it?
 Can it 鍖nd ways to save
money for your
customers and make
money for you?
Using data to save money and the environment.
 The Kyoto Protocol in 2020 will demand that companies
reduce their carbon consumption.
 Pressure from customers on brands will require that steps
be taken as well.
 Pure single-mode asset owners are not the answer;
multimodal solutions (such as sea-air) will be.
 Multimodal solutions, analyzed, presented and delivered, will
further add value to future-looking logisticians.
The internet to build your brand
 Web presence must be
globally PROFESSIONAL in
appearance.
 Social media gives you the
chance to show off your
company, projects, people.
 Tell your story.
 Twitter, LinkedIn,
Instagram, Pintrest
68%More favorable opinion
of the brand after social
media push.
Global partnerships
Be part of a network or
build your own. There is
strength in numbers.
Your partners are an
asset. Highlight them.
Promote your origin /
destination of鍖ces.
You can have a backup
plan. A multinational
cannot.
Open vs.Closed Technology
But in freight forwarding...
Have one technology face for the customer.
Have one technology face for the customer.
Have one technology face for the customer.
 The customer should have a single portal where they
can go and follow the progress of their merchandise
from origin to destination.
 Duplicate entry of data should be avoided at all costs.
 Scanning and OCR (optical character recognition) for
document storage and archiving will give customers
anywhere, anytime access.
Become a closer supply chain partner
 Dont let the 鍖rst call be to move
the 鍖nished goods.
 Work with them from design to
delivery and every step in
between, including returns.
 Reverse logistics $100 billion in
returns for manufacturers and
retailers in USA and to grow
exponentially in Asia thanks to e-
Commerce.
 Consult, advise, manage, solve
problems, offer solutions and save
them MONEY.
 Make them depend on your
technology.
Continuity of service
 Creating a process, instructions and a 鍖owchart insure
instructions will be followed consistently.
 Track all customer communications in a central
location (collect email, letters and meetings between
staff, sales and management) to monitor the
relationship.
 Set KPIs and milestones, measure them and report
them. Publicly.
Example: MOL
Your contact today could be
your new customer tomorrow.
Source: World Bank
Crowdfunding is a source for
new business capital for people
with ideas.
Crowdfunding --> E-Commerce
 In order for it to be
successful, there
must be investment
in the supply chain
infrastructure.
 Reduce the
bottleneck, increase
the opportunities.
In the future...
 Ocean vessels will
navigate via the polar
route.
 Six to eight retail seasons.
 Sheep to shop supply
chain solution providers.
 Suborbital 鍖ight of
passengers...and cargo?
Takeaways
 We must make plans for ourselves and not rely on asset
providers.
 Increased regulation, and more attention to security and
the environment will be good for business.
 Technology, in how we market ourselves and what we offer
our customers, will separate the winners from the losers.
 New small businesses can turn into long term big
businesses that offer growth potential from startup to
shipment.
Scott Alan Case
scott@positionglobal.com
Twitter: @positionglobal
Skype: positionglobal

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Chartered Institute of Logistics and Transport Sri Lanka 2013 Keynote Speech

  • 1. The Future of Logistics: Opportunities Abound Dynamics to facilitate global trade.
  • 2. My background Born into it. My father worked for Kintetsu from the early 70s. January, 1977, started a Customs brokerage and freight forwarder in Chicago. 1993 graduated university and joined the 鍖rm. Licensed Customs broker, air freight forwarder, ocean freight forwarder. Board of directors of the national association of Customs brokers and freight forwarders in the USA, NCBFAA.
  • 3. This morning we will: Look at the present (really quickly). Look at the near future (in much more depth). Discuss the changing face of trade (regulations, security, sustainability) Using the internet and social media to build brand and reputation. Highlight the value of independent professionals. Future growth opportunities through innovation. Look waaayyy out into the The Were going to Mars
  • 4. Airlines and Steamship Lines 2009: ($4.7 billion) 2010: $16 billion 2011: $8.8 billion 2012: $7.6 billion (est) 2013: $12.7 billion (est, on 1.7% margins) 2009: ($11.3 billion) 2010: $10 billion 2011: ($5.9 billion) 2012: ($1.3 billion) Publicly traded companies only.
  • 9. Asset owners force choices Supply chain from beginning to end relies on asset owners. When the asset owners cannot manage their businesses, the logisticians become the experts.
  • 10. Other factors we cannot control Raw material availability Climate change Strikes, riots, civil commotions Oil prices Slow steaming, capacity 鍖uctuations (sea and air)
  • 11. What we can control Business decisions to mitigate or minimize risks. Fuel hedging Steps towards reducing carbon footprint Use multimodal transport to redirect cargo.
  • 12. So...what is our future?
  • 13. Future Outlook 2013: Sri Lanka Policies to promote value addition into fast expanding supply chain industries and entrep担t trade are expected to sustain earnings from exports. Further, earnings from trade in services are poised to grow with the 5-hubs namely, the maritime, aviation, knowledge, commercial and energy sectors and tourism emerging as key growth sectors in the economy. Source: Central Bank of Sri Lanka 2012 report
  • 14. Market knowledge is power! We know carriers, transit times, routes. We know airlines, schedules, timetables, cut-offs. We know Customs regulations. It is not all automated.
  • 15. Trade Protections Product Safety Intellectual Property Rights Antidumping / countervailing duties
  • 16. There is only one Customs agency per country.
  • 17. Security will play a major role in our future success and 鍖nancial health.
  • 18. In the future, it will be about data. Can you analyze it? Can you offer predictions or models based on it? Can it 鍖nd ways to save money for your customers and make money for you?
  • 19. Using data to save money and the environment. The Kyoto Protocol in 2020 will demand that companies reduce their carbon consumption. Pressure from customers on brands will require that steps be taken as well. Pure single-mode asset owners are not the answer; multimodal solutions (such as sea-air) will be. Multimodal solutions, analyzed, presented and delivered, will further add value to future-looking logisticians.
  • 20. The internet to build your brand Web presence must be globally PROFESSIONAL in appearance. Social media gives you the chance to show off your company, projects, people. Tell your story. Twitter, LinkedIn, Instagram, Pintrest 68%More favorable opinion of the brand after social media push.
  • 21. Global partnerships Be part of a network or build your own. There is strength in numbers. Your partners are an asset. Highlight them. Promote your origin / destination of鍖ces. You can have a backup plan. A multinational cannot.
  • 23. But in freight forwarding...
  • 24. Have one technology face for the customer.
  • 25. Have one technology face for the customer.
  • 26. Have one technology face for the customer. The customer should have a single portal where they can go and follow the progress of their merchandise from origin to destination. Duplicate entry of data should be avoided at all costs. Scanning and OCR (optical character recognition) for document storage and archiving will give customers anywhere, anytime access.
  • 27. Become a closer supply chain partner Dont let the 鍖rst call be to move the 鍖nished goods. Work with them from design to delivery and every step in between, including returns. Reverse logistics $100 billion in returns for manufacturers and retailers in USA and to grow exponentially in Asia thanks to e- Commerce. Consult, advise, manage, solve problems, offer solutions and save them MONEY. Make them depend on your technology.
  • 28. Continuity of service Creating a process, instructions and a 鍖owchart insure instructions will be followed consistently. Track all customer communications in a central location (collect email, letters and meetings between staff, sales and management) to monitor the relationship. Set KPIs and milestones, measure them and report them. Publicly.
  • 30. Your contact today could be your new customer tomorrow. Source: World Bank
  • 31. Crowdfunding is a source for new business capital for people with ideas.
  • 32. Crowdfunding --> E-Commerce In order for it to be successful, there must be investment in the supply chain infrastructure. Reduce the bottleneck, increase the opportunities.
  • 33. In the future... Ocean vessels will navigate via the polar route. Six to eight retail seasons. Sheep to shop supply chain solution providers. Suborbital 鍖ight of passengers...and cargo?
  • 34. Takeaways We must make plans for ourselves and not rely on asset providers. Increased regulation, and more attention to security and the environment will be good for business. Technology, in how we market ourselves and what we offer our customers, will separate the winners from the losers. New small businesses can turn into long term big businesses that offer growth potential from startup to shipment.
  • 35. Scott Alan Case scott@positionglobal.com Twitter: @positionglobal Skype: positionglobal