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Cim ambassador

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Derek Carpenter

This document outlines the objectives of SME Ambassadors in the Yorkshire region. It aims to raise marketing skills in small-to-medium enterprises, which represent most UK businesses but often lack in-house expertise. The Ambassadors will promote CIM workshops and resources to help SMEs recognize marketing's importance and make it accessible. Their role is to build partnerships and spread awareness of the CIM as the top marketing authority able to help all levels of small businesses.

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SME Ambassadors Yorkshire Team Objectives
SME Ambassadors Yorkshire Team Objectives Why are SMEs important to the UK economy? represent 97.8% of all UK businesses provide 58.2% of jobs create 52.4% of GNP
SME Ambassadors Yorkshire Team Objectives Why have SME Ambassadors? Owners, directors and managers of SMEs often have limited marketing expertise in-house Owners, directors and managers of SMEs have limited resource and time - Need accessible marketing! SMEs view marketing as for the large organisation with a dedicated team Many SMEs are not aware of the CIM The choice of business support for SMEs is often complex and therefore not always used
SME Ambassadors Yorkshire Team Objectives Categories of SME Micro businesses: Less than 10 employees (including Start-ups) Less than 贈1M annual T/O Often less than three years in business Small businesses: Between 1050 employees Greater than 贈1M annual T/O Usually established more than three years Medium or established businesses: Between 50250 employees Greater than 贈10M annual T/O Established more than five years
SME Ambassadors Yorkshire Team Objectives Primary audience Is the Small business As we believe this sector has the greatest potential for growth, but usually lacks sufficient in-house professional marketing expertise Secondary audience: Is the medium or established business As they usually have some in-house marketing expertise Tertiary audience: Is the micro business As they have access to free or heavily subsidised support, and usually have insufficient resource (financial and/or human) to conduct a professional marketing strategy
SME Ambassadors Yorkshire Team Objectives CIM Vision To be recognised by the Yorkshire SME sector, as the most authoritative source of marketing knowledge, and best marketing practice
SME Ambassadors Yorkshire Team Objectives CIM Objectives Raise the level of marketing knowledge, skills and expertise in the SME sector Deliver marketing training, and support activity, appropriate, affordable and accessible to SMEs Develop tools and learning processes relevant to the smaller business Increase SMEs awareness of CIM
SME Ambassadors Yorkshire Team Objectives Role of SME Ambassador Promote SME workshops across region Attend business fairs supported by CIM promoting: SME workshops CIM Training & Development CIM Membership benefits Build links with Business support organisations Promote SME workshops Build links with Business membership organisations Promote SME workshops
SME Ambassadors Yorkshire Team Objectives Core Message of CIM Present CIM as the most authoritative source of marketing knowledge, and best marketing practice Help SMEs to recognise marketing is achievable for the small business sector Marketing support available SME workshops CIM chartered diagnostic for their business CIM training & qualifications for staff CIM chartered consultants
SME Ambassadors Yorkshire Team Objectives SME Ambassador for Yorkshire and North East Derek Carpenter FCIM Chartered Marketer Email: d.carpenter846@btinternet.com Mobile: 07796 050539 Using our skills to support business

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Cim ambassador

  • 2. SME Ambassadors Yorkshire Team Objectives Why are SMEs important to the UK economy? represent 97.8% of all UK businesses provide 58.2% of jobs create 52.4% of GNP
  • 3. SME Ambassadors Yorkshire Team Objectives Why have SME Ambassadors? Owners, directors and managers of SMEs often have limited marketing expertise in-house Owners, directors and managers of SMEs have limited resource and time - Need accessible marketing! SMEs view marketing as for the large organisation with a dedicated team Many SMEs are not aware of the CIM The choice of business support for SMEs is often complex and therefore not always used
  • 4. SME Ambassadors Yorkshire Team Objectives Categories of SME Micro businesses: Less than 10 employees (including Start-ups) Less than 贈1M annual T/O Often less than three years in business Small businesses: Between 1050 employees Greater than 贈1M annual T/O Usually established more than three years Medium or established businesses: Between 50250 employees Greater than 贈10M annual T/O Established more than five years
  • 5. SME Ambassadors Yorkshire Team Objectives Primary audience Is the Small business As we believe this sector has the greatest potential for growth, but usually lacks sufficient in-house professional marketing expertise Secondary audience: Is the medium or established business As they usually have some in-house marketing expertise Tertiary audience: Is the micro business As they have access to free or heavily subsidised support, and usually have insufficient resource (financial and/or human) to conduct a professional marketing strategy
  • 6. SME Ambassadors Yorkshire Team Objectives CIM Vision To be recognised by the Yorkshire SME sector, as the most authoritative source of marketing knowledge, and best marketing practice
  • 7. SME Ambassadors Yorkshire Team Objectives CIM Objectives Raise the level of marketing knowledge, skills and expertise in the SME sector Deliver marketing training, and support activity, appropriate, affordable and accessible to SMEs Develop tools and learning processes relevant to the smaller business Increase SMEs awareness of CIM
  • 8. SME Ambassadors Yorkshire Team Objectives Role of SME Ambassador Promote SME workshops across region Attend business fairs supported by CIM promoting: SME workshops CIM Training & Development CIM Membership benefits Build links with Business support organisations Promote SME workshops Build links with Business membership organisations Promote SME workshops
  • 9. SME Ambassadors Yorkshire Team Objectives Core Message of CIM Present CIM as the most authoritative source of marketing knowledge, and best marketing practice Help SMEs to recognise marketing is achievable for the small business sector Marketing support available SME workshops CIM chartered diagnostic for their business CIM training & qualifications for staff CIM chartered consultants
  • 10. SME Ambassadors Yorkshire Team Objectives SME Ambassador for Yorkshire and North East Derek Carpenter FCIM Chartered Marketer Email: d.carpenter846@btinternet.com Mobile: 07796 050539 Using our skills to support business