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Cintrifuge Hub - Gamification for Software Sellers

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Devin Meister
Devin Meister

Internal strategy and promotion for advocate / gamification hub for partners of a software pioneer. See what can happen when you give your best advocates the tools, resources and extra incentive to tell your story.

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Cintrifuge The Cincom MS Partner Advocate Hub http://cincomsystems.influitive.com/corporate August 05, 2013
2 Start paying attention to advocacy today their top priority is to enhance customer loyalty and encourage satisfied customers to advocate their brands.1 1. IBM Global CMO Study, 2011
3 In short: The Cintrifuge is our new platform where we want to recognize our best MS Partners for all of their support. What is Cintrifuge?
4 It is our new VIP Program for Cincom MS Partner Advocates which offers our partners the opportunity to increase their personal social media presence and achieve recognition as thought leaders within the community. We achieve this by identifying industry and product specific discussions on the internet and pointing our members to those conversations, blogs, forums, articles, etc. The members are then free to participate in challenges we set. Members can collect points by completing such challenges. We will make sure that throughout the duration of their membership they will receive little gestures or tokens of appreciation. What is Cintrifuge?
5 Introducing Cintrifuge
AdvocateHub Demo Whats it all about?
7 Heres how we mobilize advocates
8 What it looks like
9 Points, badges & challenges
10 Advocate Dashboard
11 Lots of challenges to choose from
12 Rewards
13 Reward Redemption
More Than Just Points And Badges
15 Whats in it for Cincom? Increase the amount of peer-to-peer reviews Build an advocate community Get feedback, testimonials Improve the sales pipeline with references Increase conversations on the web Increase lead generation with referrals This advocate program is not compulsory. Candidates are not automatically entered, they actively have to agree to this.
16 Why Cintrifuge for MS Partners? Were helping develop better customer experience by: Showing them we are interested in their opinion they have access to exclusive information Getting them to talk to a prospect speak at an event give us feedback Building a stronger relationship with them
17 Whats in it for partners? Increasing their personal social media presence Becoming a thought leader in their area of expertise Becoming part of an exclusive and valued Cincom and Microsoft user group Status amongst peers Exclusive recognition from our company
18 Recognition The more challenges you complete the more points and badges you receive. Points: each completed challenge awards points the more points the better you rank on the leaderboard the higher up on the leaderboard you are the more respect you have within the community Badges: doing several challenges of the same type awards badges The more badges you earn the higher you go in the ranks. Levels: 1. Fan 2. Advocate 3. Evangelist 4. Rockstar Rewards & Perks: We recognize advocates support on an ad hoc basis through perks like special dinners or 1- to-1s at events, free books, event tickets etc. as well as through a reward catalogue.
19 10 ways to love our advocates back 1. Guest blogging opportunities 2. Media interviews 3. Invitations to executive retreats 4. Invitations to industry conferences 5. Special status at user conferences 6. Participation in product sprints 7. Job recommendations 8. Social media love 9. Introductions & connections 10. Linked-in skills & recommendations
20 What challenges can be created? We can create almost any challenge you want. Examples are: tweet about a certain topic or event answer a discussion in a forum provide a quote for a blog or article become a speaker at a webinar or event talk to a prospect become part of a case study answer some questions/provide feedback become a beta tester write a product review
21 Who is a good candidate? Good candidates are partners who have already: participated in a case study co-presented during a webinar have done a reference gave you a referral raved about Cincom or MS Dynamics on Twitter and Facebook expressed satisfaction during an event offered a testimonial NPS promoter
22 One last thought A 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth The Ultimate Question: Driving Good Profits and True Growth, Fred F. Reichheld, Harvard Business Press, 2006

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Cintrifuge Hub - Gamification for Software Sellers

  • 1. Cintrifuge The Cincom MS Partner Advocate Hub http://cincomsystems.influitive.com/corporate August 05, 2013
  • 2. 2 Start paying attention to advocacy today their top priority is to enhance customer loyalty and encourage satisfied customers to advocate their brands.1 1. IBM Global CMO Study, 2011
  • 3. 3 In short: The Cintrifuge is our new platform where we want to recognize our best MS Partners for all of their support. What is Cintrifuge?
  • 4. 4 It is our new VIP Program for Cincom MS Partner Advocates which offers our partners the opportunity to increase their personal social media presence and achieve recognition as thought leaders within the community. We achieve this by identifying industry and product specific discussions on the internet and pointing our members to those conversations, blogs, forums, articles, etc. The members are then free to participate in challenges we set. Members can collect points by completing such challenges. We will make sure that throughout the duration of their membership they will receive little gestures or tokens of appreciation. What is Cintrifuge?
  • 7. 7 Heres how we mobilize advocates
  • 9. 9 Points, badges & challenges
  • 11. 11 Lots of challenges to choose from
  • 14. More Than Just Points And Badges
  • 15. 15 Whats in it for Cincom? Increase the amount of peer-to-peer reviews Build an advocate community Get feedback, testimonials Improve the sales pipeline with references Increase conversations on the web Increase lead generation with referrals This advocate program is not compulsory. Candidates are not automatically entered, they actively have to agree to this.
  • 16. 16 Why Cintrifuge for MS Partners? Were helping develop better customer experience by: Showing them we are interested in their opinion they have access to exclusive information Getting them to talk to a prospect speak at an event give us feedback Building a stronger relationship with them
  • 17. 17 Whats in it for partners? Increasing their personal social media presence Becoming a thought leader in their area of expertise Becoming part of an exclusive and valued Cincom and Microsoft user group Status amongst peers Exclusive recognition from our company
  • 18. 18 Recognition The more challenges you complete the more points and badges you receive. Points: each completed challenge awards points the more points the better you rank on the leaderboard the higher up on the leaderboard you are the more respect you have within the community Badges: doing several challenges of the same type awards badges The more badges you earn the higher you go in the ranks. Levels: 1. Fan 2. Advocate 3. Evangelist 4. Rockstar Rewards & Perks: We recognize advocates support on an ad hoc basis through perks like special dinners or 1- to-1s at events, free books, event tickets etc. as well as through a reward catalogue.
  • 19. 19 10 ways to love our advocates back 1. Guest blogging opportunities 2. Media interviews 3. Invitations to executive retreats 4. Invitations to industry conferences 5. Special status at user conferences 6. Participation in product sprints 7. Job recommendations 8. Social media love 9. Introductions & connections 10. Linked-in skills & recommendations
  • 20. 20 What challenges can be created? We can create almost any challenge you want. Examples are: tweet about a certain topic or event answer a discussion in a forum provide a quote for a blog or article become a speaker at a webinar or event talk to a prospect become part of a case study answer some questions/provide feedback become a beta tester write a product review
  • 21. 21 Who is a good candidate? Good candidates are partners who have already: participated in a case study co-presented during a webinar have done a reference gave you a referral raved about Cincom or MS Dynamics on Twitter and Facebook expressed satisfaction during an event offered a testimonial NPS promoter
  • 22. 22 One last thought A 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth The Ultimate Question: Driving Good Profits and True Growth, Fred F. Reichheld, Harvard Business Press, 2006