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In	
 associa0on	
 with:	
 




                            Transforming	
 Your	
                              By:	
 


                           Nego0a0ng	
 Success!	
                          息	
 TableForce	
 2012	
 




   All	
 too	
 o&en	
 buyers	
 trap	
 THEMSELVES	
 into	
 PRICE	
 FOCUSED	
 
 nego2a2ons,	
 which	
 actually	
 end	
 up	
 being	
 a	
 FOOLS	
 ERRAND	
 in	
 
maximizing	
 value.	
 	
 Total	
 cost	
 nego2a2ons	
 that	
 produce	
 a	
 healthy	
 
  short	
 and	
 long	
 term	
 win-足win,	
 both	
 INTERNALLY	
 and	
 with	
 the	
 
          SUPPLY	
 CHAIN	
 require	
 a	
 more	
 sophis2cated	
 mindset	
 	
 
                                                	
 
  	
 not	
 necessarily	
 more	
 DIFFICULT,	
 just	
 more	
 THOUGHTFUL
In	
 associa0on	
 with:	
 




                     Transforming	
 Your	
                          By:	
 


                    Nego0a0ng	
 Success!	
                      息	
 TableForce	
 2012	
 




                      Mike	
 Inman	
 
                   Partner	
 with	
 TableForce	
 
      Formerly	
 a	
 head	
 of	
 global	
 procurement	
 for	
 	
 
   MGM	
 Resorts	
 Interna2onal	
 and	
 IAC/InterAc2veCorp	
 
Transforming	
 Your	
 Nego0a0ng	
 Success!
In	
 associa0on	
 with:	
 




                 Transforming	
 Your	
          By:	
 


                Nego0a0ng	
 Success!	
      息	
 TableForce	
 2012	
 




       Before	
 anything,	
 please	
 
turn	
 o鍖	
 the	
 voice	
 inside	
 your	
 head	
 
               counter	
 intuiEve
In	
 associa0on	
 with:	
 




           Transforming	
 Your	
        By:	
 


          Nego0a0ng	
 Success!	
    息	
 TableForce	
 2012	
 




45	
 minutes	
 =	
 2	
 opportuni0es	
 
                Clients	
 
           Cost	
 vs.	
 Price
In	
 associa0on	
 with:	
 




       Transforming	
 Your	
        By:	
 


      Nego0a0ng	
 Success!	
    息	
 TableForce	
 2012	
 




            Clients	
 
Their	
 sheet	
 of	
 paper
In	
 associa0on	
 with:	
 




                                         Transforming	
 Your	
                                                     By:	
 


                                        Nego0a0ng	
 Success!	
                                                 息	
 TableForce	
 2012	
 




              Communicate	
 Communicate	
 Communicate	
 
1.	
 	
 Seek	
 to	
 understand	
 their	
 vision	
 and	
 goals	
 -足	
 and	
 learn	
 THEIR	
 language	
 
                 -足	
 	
 Lean	
 6-足Sigma	
 operator	
 vs.	
 entrepreneurs	
 
2.	
 	
 Translate	
 YOUR	
 vision	
 and	
 goals	
 into	
 THEIR	
 language	
 
                   -足	
 	
 Mimic	
 
3.	
 	
 Speak	
 WITH	
 them	
 in	
 their	
 language	
 regarding	
 how	
 the	
 relevant	
 points	
 of	
 your	
 
      	
 vision	
 and	
 goals	
 relate	
 to	
 suppor2ng	
 them	
 in	
 achieving	
 theirs	
 
              	
 -足	
 	
 Di鍖erent	
 approaches:	
 	
 
              	
                	
 -足	
 	
 Finance	
 =	
 reduce	
 COST	
 	
 
              	
                	
 -足	
 	
 Marke2ng	
 =	
 get	
 as	
 much	
 VALUE	
 as	
 possible	
 from	
 the	
 FULL	
 budget
In	
 associa0on	
 with:	
 




 Transforming	
 Your	
                                                                                                                                   By:	
 


Nego0a0ng	
 Success!	
                                                                                                                               息	
 TableForce	
 2012	
 


           # of large hospitality customers in Las Vegas                                                                 1.0                             1.0             1.0              5.0              5.0                 3.0                3.0
           # of technicians certified on product in Las Vegas                                                            2.0                             2.0             4.0              4.0              8.0                 4.0                8.0
           Local field service management team                                                                           3.0                             3.0             9.0              3.0              9.0                 2.0                6.0
           Local service inventory quality and availability                                                              4.0                             4.0            16.0              2.0              8.0                 3.0               12.0
           After hours support structure                                                                                 5.0                             5.0            25.0              1.0              5.0                 4.0               20.0
           Customer service support structure                                                                            1.0                             1.0             1.0              5.0              5.0                 2.0                2.0
           Price per port                                                                                                2.0                             2.0             4.0              4.0              8.0                 3.0                6.0
           Price per technician                                                                                          3.0                             3.0             9.0              3.0              9.0                 4.0               12.0
           Vendor training                                                                                               4.0                             4.0            16.0              2.0              8.0                 2.0                8.0
           Vendor manufacturer support                                                                                   5.0                             5.0            25.0              1.0              5.0                 3.0               15.0
           System alarming (NOC) services                                                                                1.0                             1.0             1.0              5.0              5.0                 4.0                4.0
           Core business hours                                                                                           2.0                             2.0             4.0              4.0              8.0                 2.0                4.0
           Discount on product (hardware and software)                                                                   3.0                             3.0             9.0              3.0              9.0                 3.0                9.0
           Time and Material                                                                                             3.0                             3.0             9.0              4.0             12.0                 4.0               12.0



                                                                                                                                                                                                    PBX Maintenance Options
                                                                                                    1. # of large hospitality customers in Las Vegas
                                                                                                                      25

                                                                            14. Time and Material                                                            2. # of technicians certified on product in Las Vegas



                                                                                                                      20




                          13. Discount on product (hardware and software)                                                                                                                3. Local field service management team
                                                                                                                      15




                                                                                                                      10




                                  12. Core business hours                                                                                                                                                4. Local service inventory quality and availability
                                                                                                                        5




                                                                                                                        0




                       11. System alarming (NOC) services                                                                                                                                                5. After hours support structure




                                        10. Vendor manufacturer support                                                                                                                  6. Customer service support structure




                                                                                                                                                                                                                                            A                  B
In	
 associa0on	
 with:	
 




 Transforming	
 Your	
        By:	
 


Nego0a0ng	
 Success!	
    息	
 TableForce	
 2012
In	
 associa0on	
 with:	
 




                             Transforming	
 Your	
                                By:	
 


                            Nego0a0ng	
 Success!	
                            息	
 TableForce	
 2012	
 




                  Did	
 I	
 men0on	
 communicate?	
 
         Own	
 the	
 communica2on	
 plan	
 with	
 suppliers	
 
1. 	
 CONTINUE	
 to	
 speak	
 your	
 internal	
 customers	
 language	
 
2. Take	
 80%	
 of	
 the	
 burden	
 o鍖	
 of	
 your	
 internal	
 customer	
 
    -足	
 	
 be	
 INTENTIONAL	
 
3. How	
 and	
 when	
 we	
 communicate	
 is	
 a	
 cri2cal	
 SIGNAL	
 to	
 suppliers	
 
    -足	
 	
 The	
 suppliers	
 voice	
 says:	
 why	
 are	
 they	
 talking	
 to	
 me
In	
 associa0on	
 with:	
 




                                                              Transforming	
 Your	
                                                                                                                By:	
 


                                                             Nego0a0ng	
 Success!	
                                                                                                            息	
 TableForce	
 2012	
 




                                  Group	
 hugs	
 all	
 around	
 
                                                    Give	
 ALL	
 the	
 credit	
 to	
 your	
 client	
 
                                                   Men2on	
 strategic	
 wins	
 and	
 value	
 FIRST	
 
                                                        Cost	
 savings	
 LAST	
 -足	
 IF	
 AT	
 ALL                                                         	
 
From:	
 Inman,	
 Mike	
 	
 
To:	
 C-足Team	
 
Subject:	
 Re:	
 Agency	
 of	
 Record	
 results	
 
	
 To	
 respond	
 to	
 your	
 ini2al	
 request,	
 before	
 looking	
 at	
 the	
 fees	
 (and	
 I	
 assume	
 youre	
 also	
 looking	
 for	
 the	
 associated	
 reduc2on)	
 I	
 think	
 we	
 were	
 able	
 to:	
 
1)	
 get	
 a	
 fantas2c	
 agency	
 (supported	
 by	
 more	
 objec2ve	
 criteria	
 than	
 just	
 theyre	
 very	
 crea2ve	
 	
 aaached	
 is	
 the	
 鍖nal	
 evalua2on)	
 
2)	
 improve	
 the	
 service	
 o鍖ering	
 (adding	
 strategic	
 planning	
 and	
 web)	
 
3)	
 increase	
 the	
 amount	
 of	
 work	
 we	
 expect	
 the	
 agency	
 to	
 perform	
 (both	
 strategic	
 and	
 tac2cal)	
 
4)	
 reduce	
 the	
 risk	
 contractually	
 (as	
 they	
 are	
 new	
 and	
 hungry,	
 we	
 were	
 able	
 to	
 get	
 very	
 favorable	
 terms	
 to	
 reduce	
 our	
 risk	
 of	
 going	
 with	
 them,	
 
         something	
 that	
 would	
 have	
 been	
 more	
 di鍖culty	
 with	
 the	
 incumbent	
 agencies)	
 
	
 	
 
and	
 lastly,	
 reduce	
 costs
In	
 associa0on	
 with:	
 




     Transforming	
 Your	
               By:	
 


    Nego0a0ng	
 Success!	
           息	
 TableForce	
 2012	
 




     Cost	
 vs.	
 Price	
 
Tradi0onal	
 thinking	
 
Price	
 =	
 Cost	
 +	
 Pro鍖t
In	
 associa0on	
 with:	
 




                       Transforming	
 Your	
                                    By:	
 


                      Nego0a0ng	
 Success!	
                                息	
 TableForce	
 2012	
 


                                       Pro鍖t	
 
                           Waste	
 

                                                               Material	
 
            Overhead	
 

Price	
 

                  SG&A	
 

                                                   Labor
In	
 associa0on	
 with:	
 




                Transforming	
 Your	
             By:	
 


               Nego0a0ng	
 Success!	
         息	
 TableForce	
 2012	
 




	
 Think	
 about	
 how	
 LITTLE	
 most	
 sellers	
 
     are	
 truly	
 allowed	
 to	
 nego2ate
In	
 associa0on	
 with:	
 




       Transforming	
 Your	
                   By:	
 


      Nego0a0ng	
 Success!	
               息	
 TableForce	
 2012	
 




 Price	
  Cost	
  -足 Pro鍖t
 Price	
 =	
 	
 Cost	
  +	
 Pro鍖t	
 
Change	
 the	
 equa0on!
In	
 associa0on	
 with:	
 




                       Transforming	
 Your	
                                    By:	
 


                      Nego0a0ng	
 Success!	
                                息	
 TableForce	
 2012	
 


                                       Pro鍖t	
 
                           Waste	
 

                                                               Material	
 
            Overhead	
 

Price	
                                                                                            Cost	
 

                  SG&A	
 

                                                   Labor
In	
 associa0on	
 with:	
 




                                  Transforming	
 Your	
                         By:	
 


                                 Nego0a0ng	
 Success!	
                     息	
 TableForce	
 2012	
 




       Start	
 by	
 understanding	
 that	
 you	
 as	
 the	
 buyer	
 drive	
 cost:	
 
                                  speci鍖ca2ons	
 
                                  requirements	
 
                                      demands	
 
                                        designs
In	
 associa0on	
 with:	
 




 Transforming	
 Your	
                 By:	
 


Nego0a0ng	
 Success!	
             息	
 TableForce	
 2012	
 




Priced	
 based	
 example:	
 
Spend	
 =	
 贈1M	
 /	
 year	
 
Pro鍖t	
 =	
 5%	
 (贈50,000)	
 
Maximum	
 nego2ated	
 value?
In	
 associa0on	
 with:	
 




                                            Transforming	
 Your	
                                                                By:	
 


                                           Nego0a0ng	
 Success!	
                                                            息	
 TableForce	
 2012	
 




	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 	
 Cost	
 based	
 example:	
 
10	
 delivery	
 loca2ons,	
 7	
 days	
 /	
 week,	
 52	
 weeks	
 /	
 year	
 
Average	
 truck	
 wait	
 2me	
 =	
 2.5	
 hours	
 at	
 each	
 loca2on	
 
Driver	
 cost	
 =	
 贈25/hour,	
 truck	
 cost	
 =	
 贈10/hour	
 
Total	
 delivery	
 cost	
 =	
 贈875	
 /	
 day	
 or	
 贈319,375	
 /	
 year
In	
 associa0on	
 with:	
 




                           Transforming	
 Your	
                           By:	
 


                          Nego0a0ng	
 Success!	
                       息	
 TableForce	
 2012	
 




                                       WHAT	
 IF	
 
We	
 moved	
 the	
 inspec2on	
 point	
 to	
 the	
 suppliers	
 dock?	
 
Gave	
 a	
 line	
 pass	
 and	
 reduced	
 wait	
 2me	
 to	
 10	
 min	
 max?	
 
Changed	
 delivery	
 to	
 3x	
 per	
 week	
 
New	
 delivery	
 cost	
 =	
 贈70	
 /	
 day	
 or	
 贈10,920	
 /	
 year!
In	
 associa0on	
 with:	
 




               Transforming	
 Your	
                               By:	
 


              Nego0a0ng	
 Success!	
                           息	
 TableForce	
 2012	
 




                   Price	
 based	
 scenario:	
 	
 
                      贈50,000	
 max	
 =	
 5%	
 
an	
 UNHAPPY	
 supplier	
 and	
 client,	
 EVENTUALLY	
 	
 	
 
                                  	
 
                    Cost	
 based	
 scenario:	
 	
 
        贈319,375	
 -足	
 贈10,920	
 =	
 贈308,455	
 =	
 30+%	
 
 a	
 happy	
 supplier,	
 client,	
 and	
 FINANCE	
 and	
 BOSS
In	
 associa0on	
 with:	
 




               Transforming	
 Your	
        By:	
 


              Nego0a0ng	
 Success!	
    息	
 TableForce	
 2012	
 




Where	
 do	
 these	
 ideas	
 come	
 from?	
 
            Trusted	
 suppliers	
 
Teammates	
 looking	
 beyond	
 price
In	
 associa0on	
 with:	
 




   Transforming	
 Your	
           By:	
 


  Nego0a0ng	
 Success!	
       息	
 TableForce	
 2012	
 




      In	
 closing	
 
    TAKE	
 RISKS	
 
Be	
 willing	
 to	
 TRY
In	
 associa0on	
 with:	
 




     Transforming	
 Your	
        By:	
 


    Nego0a0ng	
 Success!	
    息	
 TableForce	
 2012	
 




      Thank	
 you!	
 
      Ques0ons?	
 
Mike@TableForce.com

More Related Content

CIPS presentation: Transforming Your Negotiating Success by Mike Inman, TableForce

  • 1. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 All too o&en buyers trap THEMSELVES into PRICE FOCUSED nego2a2ons, which actually end up being a FOOLS ERRAND in maximizing value. Total cost nego2a2ons that produce a healthy short and long term win-足win, both INTERNALLY and with the SUPPLY CHAIN require a more sophis2cated mindset not necessarily more DIFFICULT, just more THOUGHTFUL
  • 2. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Mike Inman Partner with TableForce Formerly a head of global procurement for MGM Resorts Interna2onal and IAC/InterAc2veCorp Transforming Your Nego0a0ng Success!
  • 3. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Before anything, please turn o鍖 the voice inside your head counter intuiEve
  • 4. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 45 minutes = 2 opportuni0es Clients Cost vs. Price
  • 5. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Clients Their sheet of paper
  • 6. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Communicate Communicate Communicate 1. Seek to understand their vision and goals -足 and learn THEIR language -足 Lean 6-足Sigma operator vs. entrepreneurs 2. Translate YOUR vision and goals into THEIR language -足 Mimic 3. Speak WITH them in their language regarding how the relevant points of your vision and goals relate to suppor2ng them in achieving theirs -足 Di鍖erent approaches: -足 Finance = reduce COST -足 Marke2ng = get as much VALUE as possible from the FULL budget
  • 7. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 # of large hospitality customers in Las Vegas 1.0 1.0 1.0 5.0 5.0 3.0 3.0 # of technicians certified on product in Las Vegas 2.0 2.0 4.0 4.0 8.0 4.0 8.0 Local field service management team 3.0 3.0 9.0 3.0 9.0 2.0 6.0 Local service inventory quality and availability 4.0 4.0 16.0 2.0 8.0 3.0 12.0 After hours support structure 5.0 5.0 25.0 1.0 5.0 4.0 20.0 Customer service support structure 1.0 1.0 1.0 5.0 5.0 2.0 2.0 Price per port 2.0 2.0 4.0 4.0 8.0 3.0 6.0 Price per technician 3.0 3.0 9.0 3.0 9.0 4.0 12.0 Vendor training 4.0 4.0 16.0 2.0 8.0 2.0 8.0 Vendor manufacturer support 5.0 5.0 25.0 1.0 5.0 3.0 15.0 System alarming (NOC) services 1.0 1.0 1.0 5.0 5.0 4.0 4.0 Core business hours 2.0 2.0 4.0 4.0 8.0 2.0 4.0 Discount on product (hardware and software) 3.0 3.0 9.0 3.0 9.0 3.0 9.0 Time and Material 3.0 3.0 9.0 4.0 12.0 4.0 12.0 PBX Maintenance Options 1. # of large hospitality customers in Las Vegas 25 14. Time and Material 2. # of technicians certified on product in Las Vegas 20 13. Discount on product (hardware and software) 3. Local field service management team 15 10 12. Core business hours 4. Local service inventory quality and availability 5 0 11. System alarming (NOC) services 5. After hours support structure 10. Vendor manufacturer support 6. Customer service support structure A B
  • 8. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012
  • 9. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Did I men0on communicate? Own the communica2on plan with suppliers 1. CONTINUE to speak your internal customers language 2. Take 80% of the burden o鍖 of your internal customer -足 be INTENTIONAL 3. How and when we communicate is a cri2cal SIGNAL to suppliers -足 The suppliers voice says: why are they talking to me
  • 10. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Group hugs all around Give ALL the credit to your client Men2on strategic wins and value FIRST Cost savings LAST -足 IF AT ALL From: Inman, Mike To: C-足Team Subject: Re: Agency of Record results To respond to your ini2al request, before looking at the fees (and I assume youre also looking for the associated reduc2on) I think we were able to: 1) get a fantas2c agency (supported by more objec2ve criteria than just theyre very crea2ve aaached is the 鍖nal evalua2on) 2) improve the service o鍖ering (adding strategic planning and web) 3) increase the amount of work we expect the agency to perform (both strategic and tac2cal) 4) reduce the risk contractually (as they are new and hungry, we were able to get very favorable terms to reduce our risk of going with them, something that would have been more di鍖culty with the incumbent agencies) and lastly, reduce costs
  • 11. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Cost vs. Price Tradi0onal thinking Price = Cost + Pro鍖t
  • 12. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Pro鍖t Waste Material Overhead Price SG&A Labor
  • 13. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Think about how LITTLE most sellers are truly allowed to nego2ate
  • 14. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Price Cost -足 Pro鍖t Price = Cost + Pro鍖t Change the equa0on!
  • 15. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Pro鍖t Waste Material Overhead Price Cost SG&A Labor
  • 16. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Start by understanding that you as the buyer drive cost: speci鍖ca2ons requirements demands designs
  • 17. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Priced based example: Spend = 贈1M / year Pro鍖t = 5% (贈50,000) Maximum nego2ated value?
  • 18. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Cost based example: 10 delivery loca2ons, 7 days / week, 52 weeks / year Average truck wait 2me = 2.5 hours at each loca2on Driver cost = 贈25/hour, truck cost = 贈10/hour Total delivery cost = 贈875 / day or 贈319,375 / year
  • 19. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 WHAT IF We moved the inspec2on point to the suppliers dock? Gave a line pass and reduced wait 2me to 10 min max? Changed delivery to 3x per week New delivery cost = 贈70 / day or 贈10,920 / year!
  • 20. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Price based scenario: 贈50,000 max = 5% an UNHAPPY supplier and client, EVENTUALLY Cost based scenario: 贈319,375 -足 贈10,920 = 贈308,455 = 30+% a happy supplier, client, and FINANCE and BOSS
  • 21. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Where do these ideas come from? Trusted suppliers Teammates looking beyond price
  • 22. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 In closing TAKE RISKS Be willing to TRY
  • 23. In associa0on with: Transforming Your By: Nego0a0ng Success! 息 TableForce 2012 Thank you! Ques0ons? Mike@TableForce.com