CIRCO Creating Business Through Circular Design
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The document discusses strategies for designing products and business models for a circular economy. It provides examples of circular design projects including a toaster, headphones, and hockey sticks that are designed to be durable, repairable, upgradable, and able to have components reused or recycled. It also outlines different business model archetypes like classic long-life, hybrid, and access models that focus on product life extension and performance rather than single-use products and waste. The document emphasizes the need to shift from the current linear "take-make-waste" economy to a circular one due to the environmental and economic limits of continuous resource depletion and growth.
CIRCO Creating Business Through Circular Design
- 2. © Steven Cholewiak CIRCULAR DESIGN Extend product value propositions well beyond the newness horizon.
- 3. DESIGN STRATEGIES INSPIRED BY NATURE Many similarities, different approach and focus
- 4. DESIGN STRATEGIES INSPIRED BY NATURE Many similarities, different approach and focus
- 5. DESIGN STRATEGIES INSPIRED BY NATURE Many similarities, different approach and focus
- 6. © Amy Johansson CIRCULAR ECONOMY The need of changing the current linear ‘take-make-waste’ economical model
- 7. LIMITS OF A LINAIR ECONOMY Value destruction TAKE
- 8. LIMITS OF A LINAIR ECONOMY Value destruction TAKE MAKE
- 9. LIMITS OF A LINAIR ECONOMY Value destruction TAKE MAKE WASTE
- 10. LIMITS OF A LINAIR ECONOMY Value preservation TAKE MAKE WASTE
- 11. LIMITS OF A LINAIR ECONOMY Decreasing lifespan of consumer products
- 12. CIRCULAR ECONOMY Circular Economy System Diagram
- 13. CIRCULAR TOASTER Design out Waste project
- 14. © The Agency of Design 1. THE OPTIMIST Designed to last for generations
- 15. © The Agency of Design 1. THE OPTIMIST Unique day of birth of every toaster
- 16. © The Agency of Design 1. THE OPTIMIST Aluminium cast with 100% recycled content
- 17. © The Agency of Design 1. THE OPTIMIST Durable design and easy to repair
- 18. © The Agency of Design 2. THE PRAGMATIST Creating ongoing flow of components
- 19. © The Agency of Design 2. THE PRAGMATIST Modular design with individual toasting slots
- 20. © The Agency of Design 2. THE PRAGMATIST Refurbishing product and easy to disassemble
- 21. © The Agency of Design 2. THE PRAGMATIST Each slot has 9 lives showed on the bottom
- 22. © The Agency of Design 3. THE REALIST Closed loop solution for cheapest market
- 23. © The Agency of Design 3. THE REALIST Non destructive separation of the materials
- 24. © Pelican House CIRCULAR HEADPHONES Start-up challenges the world of electronics
- 25. © Pelican House CIRCULAR HEADPHONES Accessibility to high end headphones
- 26. © Pelican House CIRCULAR HEADPHONES Non destructive separation of the materials
- 27. © Ultimaker VALUE ADDED REPAIR 3D printing opportunities for a circular economy
- 28. © Marcel den Hollander HEDGE SCISSORS Broken handle?
- 29. © Marcel den Hollander HEDGE SCISSORS Print a new and ergonomic one!
- 30. © Marcel den Hollander DINNERWARE SET Broken handle?
- 31. DINNERWARE SET Don’t discard, but repair and revamp the whole set! © Marcel den Hollander
- 32. © Marcel den Hollander FOOTBALL SHOES Worn out studs?
- 33. FOOTBALL SHOES Print a new set for wet-, dry or artificial grass! © Marcel den Hollander
- 34. © Marcel den Hollander PAN LID Broken grip?
- 35. © Marcel den Hollander PAN LID Print a new one with integrated spoon holder!
- 36. © Marcel den Hollander BICYCLE Bracket corroded?
- 37. BICYCLE Print a stainless replacement including a holder for your taillight! © Marcel den Hollander
- 38. BUSINESS MODEL Because it all starts with business! © Daniel Disselkoen
- 39. BUSINESS MODEL ARCHTEYPES focus on selling products or service Sell more, sell faster 1. Classic long-life model 2. Hybrid model 3. Gap-exploiter model 4. Access model 5. Performance model Product Service
- 40. © Miele 1. CLASSIC LONG-LIFE Primary revenue stream from sales of high- grade products with a long useful life.
- 41. © Philips 2. HYBRID Combination of a durable product and short-lived consumables.
- 42. © marktplaats 3. GAP-EXPLOITER Exploits ‘lifetime value gaps’ or leftover value in product systems (reuse).
- 43. © Repair cafe Castricum 3. GAP-EXPLOITER Exploits ‘lifetime value gaps’ or leftover value in product systems (repair).
- 44. © Upstyle Industries 3. GAP-EXPLOITER Exploits ‘lifetime value gaps’ or leftover value in product systems (remanufacture).
- 45. © Car2Go 4. ACCESS Provides product access rather than ownership.
- 46. © Philips 5. PERFORMANCE Delivers product performance rather than the product itself.
- 47. © Todd McLellan PRODUCT What is the focus of the design?
- 48. BUSINESS MODEL ARCHTEYPES built to last or to change Last Change 1. Product Attachment & Trust 2. Product Durability 3. Standardization & Compatibility 4. Ease of maintenance & Repair 5. Upgradability & Adaptability 6. Dis- & Reassembly
- 49. © Patek Philippe 1. ATTACHMENT AND TRUST Creating products that will be loved, liked or trusted longer.
- 50. © Miele 2. DURABILITY Optimum product reliability to match both economic and emotional lifespan
- 51. © Vitsœ 3. STANDARDIZATION & COMPATIBILITY Creating products with parts or interfaces that fit other products as well.
- 52. © ifixit 4. EASE OF MAINTENANCE & REPAIR Enabling products to be maintained in tip-top condition.
- 53. © Project Ara 5. UPGRADABILITY & ADAPTABILITY Allowing for future expansion and modification.
- 54. © Volkswagen Golf 6. DIS- AND REASSEMBLY Ensuring products and parts can be separated and reassembled easily.
- 55. © Todd McLellan 1. PRODUCT Start with something that can be taken apart and cycle through different loops
- 56. © G Cid 2. SERVICE Include the different usage life stages and related touchpoints of the product
- 57. 3. BUSINESS MODEL Describe the cost and revenue structure of the product and services (e.g. touchpoints) © Daniel Disselkoen
- 58. © Chantal Bekker CIRCULAR HOCKEY STICK Hockey sticks are used for a short period and junior players outgrow it or prefer new appearance.
- 59. © Chantal Bekker CIRCULAR SPEAKERS People bring speakers to camps at music festivals and are left behind, resulting in tones of E-waste.
- 60. © Chantal Bekker CIRCULAR TOOTHPASTE Toothpaste tubes are discarded with leftovers and are difficult to recycle due to multi-layered plastics.
- 61. LIMITS OF A LINAIR ECONOMY Decreasing stocks of non-renewable resources
- 62. LIMITS OF A LINAIR ECONOMY The limitations of continuous growth
- 63. LIMITS OF A LINAIR ECONOMY The limitations of continuous growth Continuous growth results if Physical limits are very far off, or Physical limits are themselves growing exponentially
- 64. LIMITS OF A LINAIR ECONOMY The limitations of continuous growth Sigmoid growth results if Signals from physical limits to growing economy are instant, accurate and responded to immediately, or The population or economy limits itself without needing signals from external limits
- 65. LIMITS OF A LINAIR ECONOMY The limitations of continuous growth Overshoot and oscillation results if Signals or responses are delayed, and Limits are unerodible or are able to recover quickly from erosion
- 66. LIMITS OF A LINAIR ECONOMY The limitations of continuous growth Overshoot and collapse results if Signals or responses are delayed, and Limits are erodible (irreversible degraded when exceeded)
- 67. The Circular Economy in the Asia Pacific Region www.circularecconomyasia.org