Circ.us Case Study: Cisco
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In order to promote their new Borderless Networks initiative to IT professionals, Cisco turned to Circ.us. Along with RG Creations, our solution was a direct mail cube in which all four sides were triggers for a different level of a multi-level augmented reality gaming experience.
Circ.us Case Study: Cisco
- 1. Cisco Borderless Networks Max Libertys Escape from The Shackles of Old Network Infrastructure
- 2. Circ.us is a creative communications 鍖rm that helps brands and their agencies tell stories through innovation and participation.
- 4. Objectives Promote Ciscos Borderless Networks initiative to IT professionals Create an engaging lead generation tool to be deployed via direct mail Innovate
- 5. Introducing Max Liberty In order to promote their new Borderless Networks initiative to IT professionals, Cisco turned to Circ.us. Along with RG Creations, our solution was a direct mail cube in which all four sides were triggers for a different level of a multi-level augmented reality gaming experience.
- 6. In order to overcome potential barriers to entry, in鍖uential IT professionals were sent everything they would need to get started.
- 7. Our game designers ensured the experience was engaging, but achievable.
- 9. Four environments were created; each one a level. The cube needed to be rotated to manipulate Max and successfully free him.
- 11. Circ.us puts you in the game
- 12. Circ.us Services Ideation/Strategy Augmented Reality Development/Programming Game Design/Leveling/QA 3D/2D Art Interface Design Sound Design Copywriting Game Hosting and Analytics
Editor's Notes
- #6: We found new ways to tell stories for many different brands.