Circus Intro_visual_lux
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Circ.us is a creative communications firm that helps brands tell stories through innovation and participation using various mediums like mobile, television, gaming, augmented reality and more. Circ.us has worked with brands like Louis Vuitton, Hennessy, DKNY, and Carls Jr. on projects involving email design, banner ads, augmented reality experiences, and digital campaigns. Their services include augmented reality development, art, interface design, video editing, and analytics. One project involved working with Cisco to promote their "Borderless Networks" initiative through a direct mail augmented reality game about escaping old network infrastructure.
Circus Intro_visual_lux
- 1. Introduction
- 2. Circ.us is a creative communications 鍖rm that helps brands and their agencies tell stories through innovation and participation.
- 3. Story Elements Pc St Desktop Strategy Mo Tv Ga Se AR Ap An Mobile Television Gaming Search Aug. Reality Application Analytics Pr Sc So Vo PM We Ev Print OOH Screen Social Video Paid Media Web Evolution
- 5. Louis Vuitton Earth Day Global Green/Email Blast
- 6. Email Design
- 9. Augmenting Kim Kardashian Carls Jr. Kim K. Salad Lunch Date
- 10. Carls Jr. Digital AOR, 72andSunny, sent Kim to Circ.us on a green screen, with a dream
- 11. Alongside 72andSunny, we dreamt of how Kim K. could 鍖y
- 12. Using augmented reality, we explored ways to make Kim 鍖y
- 13. We tested and tested until...
- 14. She Flew Above Our Heads and Our Hearts
- 15. We were not the only ones in love
- 17. Through interactive commands we made her dance, punch, kick and more
- 18. Circ.us Services Augmented Reality Development/Programming 3D/2D Art Interface Design Video Editing Actionscript
- 19. Objectives Promote Ciscos Borderless Networks initiative to IT professionals Create an engaging lead generation tool to be deployed via direct mail Innovate
- 20. Cisco Borderless Networks Max Libertys Escape from The Shackles of Old Network Infrastructure
- 22. Introducing Max Liberty In order to promote their new Borderless Networks initiative to IT professionals, Cisco turned to Circ.us. Along with RG Creations, our solution was a direct mail cube in which all four sides were triggers for a different level of a multi-level augmented reality gaming experience.
- 23. In order to overcome potential barriers to entry, in鍖uential IT professionals were sent everything they would need to get started.
- 24. Circ.us Services Ideation/Strategy Augmented Reality Development/Programming Game Design/Leveling/QA 3D/2D Art Interface Design Sound Design Copywriting Game Hosting and Analytics
- 25. All The Worlds a Circ.us Thanks: adam@circ.us
- 26. The Tent is Now Closed.
Editor's Notes
- #23: We found new ways to tell stories for many different brands.