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Cirius Technologies

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Cirius Technologies is a Location-based Mobile Advertising Solution provider based in Silicon Valley with headquarters in Tokyo, Japan. Cirius developed Japan's first location-based mobile advertising platform called "AdLocal" which enables the delivery of precise location-targeted advertising to mobile phones within applications and on mobile web sites, via GPS and Cell-ID location data.

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2008.5.29 Driving Higher Mobile Results with Precision Targeting. Location-based Mobile Advertising
2008.5.29 About Cirius Technologies, Inc. ?Mobile advertising network. ?Founded in 2004 in Tokyo. ?2 yrs+ of location-based advertising experience in the Japanese market with over 100 advertisers and publishers. ?Launched new U.S. subsidiary in Oct. 2008. -2-
2008.5.29 The Location-based Mobile Ad Platform AdLocal is a location-based mobile advertising service using GPS and Cell-IDs. ? For advertisers: AdLocal offers location-based mobile advertising that is twice as effect as standard mobile ads. Easy-to-use tools enable visual ¡®drag & drop¡¯ campaign creation. ? For publishers: AdLocal increases the ad inventory value and can be implemented in < 15 minutes. -3-
2008.5.29 Proven performance for advertisers Non-Local Ads Local Ads -Average CTR for 12 months from mid-2007 to mid-2008 -Comparison based on AdLocal ads with location vs. without location by publisher site -4-
2008.5.29 How AdLocal Works ¨C Restaurant Example Financial District $0.40 bid by store A User £± £² SOMA *Example uses San Francisco¡¯s Financial District and SOMA. $0.30 bid by store B
2008.5.29 Service for Advertisers Create mobile ad campaigns to reach highly targeted customers at just the right time. ?Self-serve portal for ad placement ?Target by location, range, day, and time. Category and demographic targeting coming in April ?Run text and banner ads -6-
2008.5.29 Service for Publishers Run banner/text-link ads on apps or mobile sites to monetize location-based content.
2008.5.29 Examples of Advertisers Most successful categories of advertisers: Food & Restaurant Local Jobs and Employment Educational Institutions Beauty salons Car dealers -8-
2008.5.29 Case Study 1 : Pinpointing Market Areas Nissan (Infiniti) targeted their ads to the areas near their dealers. Subway promoted their franchisees. Actual Screen Image -9-
2008.5.29 Case Study 2: Demographic Profile By Area After using Before: AdLocal: $1,000/student $300/student tutor hired tutor hired ?Home tutoring company targeted university campuses to hire student tutors. ?Results came from higher-qualified candidates ?Removed less relevant, but more expensive areas from targeting (eg: downtown, suburbs) - 10 -
2008.5.29 Ad Report - Example Geo-Visual Reporting Ad Impressions Clicks (From Mar. 2008) - 11 -
2008.5.29 Ad Report - Example Mon Tue Wed Thu Fri Sat Sun (Ad Impressions from July 2008) - 12 -
2008.5.29 Ad Report - Example סլµØ ¶¼Êв¿ Suburban Downtown Ad imps 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 (Ad Impressions Hours from July 2008) - 13 -

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Cirius Technologies

  • 1. 2008.5.29 Driving Higher Mobile Results with Precision Targeting. Location-based Mobile Advertising
  • 2. 2008.5.29 About Cirius Technologies, Inc. ?Mobile advertising network. ?Founded in 2004 in Tokyo. ?2 yrs+ of location-based advertising experience in the Japanese market with over 100 advertisers and publishers. ?Launched new U.S. subsidiary in Oct. 2008. -2-
  • 3. 2008.5.29 The Location-based Mobile Ad Platform AdLocal is a location-based mobile advertising service using GPS and Cell-IDs. ? For advertisers: AdLocal offers location-based mobile advertising that is twice as effect as standard mobile ads. Easy-to-use tools enable visual ¡®drag & drop¡¯ campaign creation. ? For publishers: AdLocal increases the ad inventory value and can be implemented in < 15 minutes. -3-
  • 4. 2008.5.29 Proven performance for advertisers Non-Local Ads Local Ads -Average CTR for 12 months from mid-2007 to mid-2008 -Comparison based on AdLocal ads with location vs. without location by publisher site -4-
  • 5. 2008.5.29 How AdLocal Works ¨C Restaurant Example Financial District $0.40 bid by store A User £± £² SOMA *Example uses San Francisco¡¯s Financial District and SOMA. $0.30 bid by store B
  • 6. 2008.5.29 Service for Advertisers Create mobile ad campaigns to reach highly targeted customers at just the right time. ?Self-serve portal for ad placement ?Target by location, range, day, and time. Category and demographic targeting coming in April ?Run text and banner ads -6-
  • 7. 2008.5.29 Service for Publishers Run banner/text-link ads on apps or mobile sites to monetize location-based content.
  • 8. 2008.5.29 Examples of Advertisers Most successful categories of advertisers: Food & Restaurant Local Jobs and Employment Educational Institutions Beauty salons Car dealers -8-
  • 9. 2008.5.29 Case Study 1 : Pinpointing Market Areas Nissan (Infiniti) targeted their ads to the areas near their dealers. Subway promoted their franchisees. Actual Screen Image -9-
  • 10. 2008.5.29 Case Study 2: Demographic Profile By Area After using Before: AdLocal: $1,000/student $300/student tutor hired tutor hired ?Home tutoring company targeted university campuses to hire student tutors. ?Results came from higher-qualified candidates ?Removed less relevant, but more expensive areas from targeting (eg: downtown, suburbs) - 10 -
  • 11. 2008.5.29 Ad Report - Example Geo-Visual Reporting Ad Impressions Clicks (From Mar. 2008) - 11 -
  • 12. 2008.5.29 Ad Report - Example Mon Tue Wed Thu Fri Sat Sun (Ad Impressions from July 2008) - 12 -
  • 13. 2008.5.29 Ad Report - Example סլµØ ¶¼Êв¿ Suburban Downtown Ad imps 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 (Ad Impressions Hours from July 2008) - 13 -