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The document outlines two creative ideas to cultivate the next generation of Cirque du Soleil lovers. Idea 1 is a campaign called "I Am Cirque" using posters, activations, and sharable content to involve people as active participants. Idea 2 is "Cirque City", bringing Cirque experiences to urban centers through pop-up events, wild postings, and influencers to engage people in a festival atmosphere. Both ideas aim to appeal to the "feel it to believe it" generation through community experiences that get people involved rather than passive consumption.Read less